Why does the United States, a nation with a seemingly insatiable appetite for meat, emerge as the focal point for global seafood markets? Despite Americans' modest seafood consumption, the U.S. stands as the world's largest seafood import market, a fact that underpins the strategic investments of international seafood producers, notably the Norwegian Seafood Council's significant allocation towards capturing the U.S. market. This week we’ll explore the surprising reasons behind this focus, including the U.S.'s complex relationship with aquaculture and its implications for global seafood trade. From regulatory hurdles to the potential for long-term market penetration, this episode offers insights into why the U.S. remains a lucrative, albeit challenging, frontier for the seafood industry. Join us as we navigate the depths of these issues and more, shedding light on the opportunities and obstacles facing seafood in America. Let’s dive in!

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