Chasing Simple Marketing for Entrepreneurs

There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan, or you’re going to burn out and not see the finish line of your launch.

In order to make sure that you’re ready to launch your course without feeling overwhelmed by all of the copy you need to create, today I’m breaking down exactly what you’ll need — from your weekly content to sales pages and everything in between.

Follow along as we get to the bottom of what you should be doing in the emails to send to your list.

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan or you’re going to burn out and not see the finish line of your launch. In order to make sure that you’re ready to launch your course without feeling overwhelmed by all of the copy you need to create, today I’m breaking down exactly what you’ll need from your weekly content and To sales pages and everything in between.

You’re listening to episode 234 of the Chasing Symbol podcast, and I’m your host, Amanda Warfield. This episode was brought to you by the 2025 Chasing Symbol Marketing Planner, and you can grab your own at amandawarfield. com slash planner.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head. When you think of marketing welcome friend, this is chasing simple or practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week, I’ll bring you transparent conversations about Actionable steps and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan.

But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals?

And how can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner. The planner is my number one bestseller, and for good reason too, because this massive, more than 130 page planner was designed with strategy in mind.

It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas. In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more.

If taking your content to the next level is a goal of yours, the Chasing Simple Content Planner was created for you. Grab yours for just 27 dollars at amandawarfield. com slash planner.

 There’s more copy that goes into a launch than you think. Don’t walk into your launch without a plan or you’re gonna burn out and not see the finish line of your launch. I’m Amanda Warfield. I am a simplicity focused content marketing strategist and copywriter for course creators and I go live here every single Monday at 7 p.

m eastern time to help course creators simplify their marketing so that they can make a bigger impact in less. time. I would love to know if you are here watching live or if you’re watching the replay, when is your next launch? Do you have a launch on the books? Or, what launch are you avoiding putting on the books?

Maybe a better question. So, while I, , wait for those to come in. I just want to go ahead and jump on in and start talking about what copy you need to actually have, I worked with a client recently on their launch copy.

That was the whole project was just launch copy. And towards the end of it, we had a, pre launch week call where we were just wrapping all the things up. And, , She made the comment that had she known what all copies she was going to need, especially the emails, all of the emails that she was going to need for the launch ahead of time, she wouldn’t have hesitated to hire me.

Obviously, she ended up hiring me anyways, , but her comment was, I would not have hesitated. If I had known how many emails needed to go out, they never would have gone out. I would have hired you in an instant. So I, that made me think, okay, Most people, I guess, don’t know how much copy actually goes into a launch and it’s not just emails.

So I made a long list that I want to share with you and you can take notes and write down all of the different things that you’re gonna want to make sure you have as you go into your next launch. 

 I’m going to share everything you need so now you know what you need to go into your next launch. Or you could hire me. I love to do launch copy. , but, , if you need to DIY it, here’s a list. So, first things first, you need All of the weekly content leading up. So your pre launch period should be anywhere from 6 to 12 weeks, depending on how many times you’ve launched it, how well your audience knows about your offer, if it’s a brand new offer, like 12 weeks pre launch, if it’s something you’ve launched year after year, it’s a very well known offer.

talk about it a lot and you talk about, , the messaging around it and the, the pre problems and the solutions and all that. If you’ve got all that messaging embedded really well into your marketing already, you may not need a full , 12 week launch, but if you’ve never launched it before, 12 weeks is a great thing.

Octavia mentioned in her In the comments that she’s getting ready to launch her podcast and also her new template shop , so in that scenario not being a course and not being an educational product quote unquote Those aren’t going to need a full 12 week launch six weeks is going to be really great , or even less you could do four to six weeks, but the more pre launch content honestly the better realistically Uh, so octavia is launching templates for show it and honey book.

And what she does is she helps design show it templates and honey book templates and websites and all of those things so that you can have the best client experience possible. So she would want to have a prelaunch period all about the client experience, right? And so four to six weeks or so would be a really great timeline as she leads into that.

Anyways, So I changed it just as an example of what that could look like, but you want all of that weekly content that you would typically be putting out anyways, you want it leading up to the launch. All of that. So that’s something I do for my clients when we do launch strategy is all of their long form content, all of their emails, all of their social media.

We make sure that all of that is set and ready to go so that they’re consistent. Leading up to your launch because you’re not consistently leading up to your launch, you’re going to have a hard time selling. You’ve got to make sure that you’re consistent. So that’s part one. The second thing is everything that you need for your free opt ins, because during those lead ups, you want to make sure that you are sending people to your opt ins that make sense with the offer that you’re getting ready to sell.

So copy for your landing page for however many options you have. One opt in is enough. It’s enough. Sometimes people just naturally have multiple options though. So however many, um, freebies you have, you need landing page copy for each of those. You need confirmation page copy for each of those. And then you need a nurture sequence.

And that’s not even including, you could add on an upsell page, a one time offer page after the freebie. You would need to copy for those things as well. But we’re for the simplicity sake, landing page, confirmation page, and then a nurture sequence. And so once someone opts in, you need to send them a sequence of emails that say, here’s your download.

Here’s how you can use your download. Here’s some tips. Here’s other content I have about this topic. And then you can start mentioning, by the way, I’ve got this thing launching soon. Here’s the wait list. Here’s more information. Yada, yada. Right. So you’ve got that. Then you’ve got your hype event. And this is the, the visibility booster.

It’s what I tend to call it, your visibility booster, which typically happens the week before launch, but right before launch, where you are essentially trying to get more visible, that’s, that’s really all it is. Um, you do want to use it and leverage it as something that can, um, or that will help lead people and grow your launch list, but it’s really a way for you to get more visible.

easily before your launch so that when the launch comes, people see you. So you’ve got your visibility booster. You need your, if you’re doing a live event, and those can be things like private podcasts, uh, challenge, webinar, et cetera. Things like challenging a webinar, you might be doing those live right before your launch.

So live landing page. Live confirmation page. Um, promo emails that are sent after someone registers. So a registration confirmation sequence that people get after they’ve registered for said thing. A replay page. If it’s something that you are, like, if it’s a webinar or a class, you need a replay page.

And then you need a missed replay page so that it’s only set up. So, oh, well, you didn’t get it in time, but here’s this, right? You also need, if you’re going to turn it evergreen, which if it does well, and especially if it does well and ads to it do well, you want to set it up evergreen. So then you’ve got an evergreen landing page and the copy for that, and then the evergreen confirmation page, which you should be able to tweak the live one pretty easily.

And make sure the replay page and the missed replay page are set up for evergreen as well. And then you also need those promo emails for the evergreen. So you not only need the registration confirmation sequence set up for evergreen for after they register, but you also need a sales sequence. So after someone watches or tunes in or takes your challenge or whatever, then you need that sales sequence specifically for people that have gone through and actively done said thing.

So weekly content leading up in your pre launch period, your free opt ins, and your visibility boost. Those are the first three. Within that, there was a lot of little pieces. Then you’ve got your, uh, Swipe copy for industry friends. If you are writing a launch, one of the best things you can do is lean on your industry friends, people who have a similar audience or a tangent audience to yours.

Ask them if they would be willing to share about your product or your new offer. Most of the time they’re going to say yes. And if they say no, it’s probably simply because they just Can’t fit it in their promotional calendar and has nothing to do with you, so it can’t hurt to ask. But, you want to give them copy.

So, you’ve got to write copy for them. An email or, um, even captions for social media or whatever it may be. Talking points for stories, things like that. You can set up copy for them to give to them to make it really easy for them to share about it. The fifth thing is you are going to want a waitlist page if it’s something you’ve never launched before, so you need the copy for that.

Then you’ll also need the copy for the sales page. And you will need your launch sequences. So there are two launch sequences that I tend to write for clients and that I always recommend. And that’s your waitlist sequence and then your actual launch list sequence. I’ve got a free guide. That I will link to in the description, um, but it’s eight emails to send to your waitlist and it kind of walks you through what those eight emails are and what they should be and what you want to do with your waitlist is you want to send them those eight emails and then if they haven’t bought you move them into your launch list sequence in your actual sales sequence so they get like a flipped version almost of your sales sequence and um, Yeah, that guide will be really helpful for kind of walking you through what that would look like.

But you want to have a waitlist sequence where you’re selling to the people on the waitlist because they’re the ones that have said, I’m interested in this product. Those are your hottest leads. You want to make sure that they’re getting attention from you and that you’re selling to them in a different way than you’re selling to people who are interested in the topic or who are interested.

Um, and just learning from you, you want to sell to them differently than those people. So what you do. They have their own sequence, and then, like I said, if they don’t purchase during that specific waitlist pre launch time, then you would send them into your full sales sequence for the full launch list.

So those are two launch sequences. And then you’ve got your post purchase sequence. So what you want to do is you want to have a welcome sequence that says here’s your product, here’s your course, here’s how you’re going to use it, here’s what you need to know about it. And then you want to have a sequence that’s What I call a continuation sequence, and it is, , some people call them a consumption sequence where you want to make sure they are actively moving through said product and implementing it.

So, for this latest client that I shared about earlier, we had a whole welcome sequence where each day for 4 or 5 days, they got an email saying, okay, here’s this thing about the course. You need to know. Here’s this thing about the course. You need to know. But then we also, after they finish that, every single week, they got another email sharing about the next module and what, what’s one action step for that module.

And here’s what you should work on this week. And so that way they’re able to walk through the course with the client or with the student without. Having to actively sell it. And so that way hands are being held, but it also can be sold evergreen. So, okay. That’s all the copy you need. I’m going to run through this list again, really quickly.

First, you need all of that pre launch weekly content, make sure you’re staying consistent. It’s so important that you’re staying consistent leading up to a launch. Then you’ve got your free opt in you need landing page confirmation page and nurture sequence copy for each opt in Then you’ve got your visibility booster So you need if you’re doing live and evergreen you need a live landing page copy live registration confirmation sequence emails live confirmation page, live replay page, and a live missed replay page.

And then you’ve got to turn all of that into evergreen. So evergreen landing page, evergreen confirmation page, evergreen replay page, evergreen missed replay page. And then you also need the evergreen registration confirmation sequence. And That sales sequence for after someone has watched or gone through your visibility booster.

Then you’ve got that swipe copy for your industry and affiliate friends. Um, or your industry friends and any affiliates you may have, you’ve got your waitlist page, copy your sales page, copy your waitlist launch sequence and your launch list or full list email sequence with your sales sequence. And then you’ve got your two post purchase sequences, the welcome sequence and the.

consumption sequence or the continuation sequence. So that is all the copy you need for our launch. It’s a lot of copy for sure. Like I said, grab the freebie that I have in the show note or the in the description, my free guide for the eight emails you should be sending to your waitlist before or when you launch.

And I’ll also link my launch strategy course in the show notes as well. If you want my full on strategy and what that looks like and how I walk through that with my clients. I will link that there and that is a great way to DIY your next launch as a course creator. Now, um, if you have any questions at all about launch copy, launch strategy, go ahead and drop them in the comments for me and I will come back and answer them and maybe they’ll turn into their own video.

If you like this video you will also like my video all about how to simplify your launches. So I will also link to that as well for you to check out. And if you like this video, please make sure to hit, like, make sure to subscribe if you haven’t already. And I will see you back here next Monday at 7 PM Eastern time.

 Now, your action step for this week is to create a checklist for yourself of all of the copy that you’ll need for your launch and use that to create a plan of action that won’t overwhelm you. Your book recommendation for this week is Game Changer by Neil Shusterman. I will say this is probably my least favorite of all of his books, but I still really loved it.

I just love the premises of what he writes. Everything that comes out of his brain is so creative. In this one, it is based on this high schooler who plays football, and he gets hit, and then when he wakes up, his reality has changed. And then it becomes his whole journey to basically, like, save the world and all this stuff.

Um, which gets kind of crazy, but every time he gets hit, essentially, reality changes. And it’s just, it’s fun to, to go through all of the various lives that he lives. So anyways, if you like sci fi type books, this one’s really accessible because it’s very much a young adult sci fi type book. Game Changer by Neil Shusterman.

I will link to that in the show notes if you want to check it out. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business. 

so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast. And ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.

The post Episode 234: Essential Copy for Your Course Launch appeared first on Amanda Warfield.

If you are a course creator, you probably started your business or at least creating courses, thinking “this is great. I’m going to sell them on evergreen. It’s a passive product. Awesome.”

And yet, it’s turned out that you aren’t seeing the course sales that you want. What gives?

I know exactly what gives, and it’s one of two things. It’s either a messaging problem or a numbers problem. And we’re going to dive into both of those today.

The post Episode 233: Escape the Course Sales Slump appeared first on Amanda Warfield.

I am honored to be the guest expert inside of this month’s Sparkle Hustle Grow box. If you’ve never heard of Sparkle Hustle Grow, it is THE subscription box for female entrepreneurs.

(Seriously. Past guest educators include Shonda Rhimes, Amy Porterfield, Susie Moore, Jenna Kutcher, Jen Sincero, Nicole Walters and more … )Every month the box is filled with education, personal development, office supplies, and a training. And for the October box, you’ll find my book – Chasing Simple Marketing – inside as well as a special training from me on how to Break Up with the Algorithm in Order to Make More Sales with your Marketing.

And today I am thrilled to bring you an interview with Carol Gavhane, the co-owner and chief sparkler Sparkle Hustle Grow.

After spending 13+ years in corporate America, she had always dreamt about going into entrepreneurship but never took that leap until a life event changed the way she looked at the world. She believes you never stop learning and growing!

And today we dive deeper into what exactly that growth looks like, and how important it is to always be growing on the personal side – not just growing through your business.

Carol Gavhane is co-owner and chief sparkler of Sparkle Hustle Grow, an award-winning subscription box and online community for female entrepreneurs. After spending 13+ years in corporate America, she had always dreamt about going into entrepreneurship but never took that leap until a life event changed the way she looked at the world. She believes you never stop learning and growing and would love to connect with you! Carol lives in the Seattle area with her husband and 2 children.

Social Links:

sparklehustlegrow.com

https://www.instagram.com/sparklehustlegrow

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

Amanda: I am so honored to be the guest expert inside of this month’s Sparkle Hustle Grow box. If you’ve never heard of Sparkle Hustle Grow, it is the subscription box for female entrepreneurs. Seriously, past guest experts include Shonda Rhimes, Amy Porterfield, Susie Moore, Jenna Kutcher, Jen Sincero, Nicole Walters, and so many more.

 And every month the box is filled with education, personal development, office supplies, and a training. And for the October box, you’ll find my book, Chasing Simple Marketing, inside as well as a special training for me on how to break up with the algorithm in order to make more sales with your marketing.

And today I am thrilled to bring you an interview with Carol Gavhane the co owner and chief sparkler of Sparkle Hustle Grow. After spending more than 13 years in corporate America, she had always dreamed about going into entrepreneurship, but never took that leap until a life event changed the way she looked at the world.

She believes that you never stop learning and growing. And today we dive deeper into what exactly that growth looks like how important it is to. Always be growing on the personal side, not just growing through your business. You’re listening to episode 232 of the Chasing Simple podcast, and I’m your host, Amanda Warfield.

This episode was brought to you by the 2025 Chasing Simple content planner out now, and you can grab your own at amandawarfield. com slash planner. 

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome friend. This is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business. so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients such as the Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming, so that you can spend less time on your marketing, and more time growing your business and doing what you love. Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is, and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we?

When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar. If that’s where you’re starting with your content planning, well, all you’re creating is a plan, but what you need is a strategy.

What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor. A strategy is what helps you achieve your goals, and your plan is how you achieve them. Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when.

Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy? By starting with your goals and working backwards to ensure that you’re moving your audience toward them. What are your yearly goals, quarterly goals, monthly goals, and weekly goals, and how can you translate them into content your audience wants to ingest?

You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner. The planner is my number one bestseller, and for good reason too, because this massive, more than 130 page planner was designed with strategy in mind.

It’s not merely a place to write down what you’re going to post and when. Yes, that’s true. That’s part of it. But first you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas. In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more.

If taking your content to the next level is a goal of yours, the Chase and Simple Content Planner was created for you. Grab yours for just 27 at amandawarfield. com slash planner. I’m so excited to be joined today by Carol Gavani, Who is the co owner of the number one subscription box for entrepreneurs, specifically female entrepreneurs, which I love Sparkle Hustle Grow.

So Carol, tell everyone a little bit about yourself, who you are, and also tell us about Sparkle Hustle Grow. Yes. Yes. Thank you so much, Amanda, for having me. I’m so excited to be here. So Sparkle Hustle Grow, you know what, before I go into the actual, um, Company and product. I’m going to give you a little bit of a lowdown on me.

Carol: So, uh, I’m Carol. Um, I am located just outside of Seattle. I’ve got two little kids and I am kind of, um, I’m not going to say an accidental entrepreneur. I’d always dreamt about it when I was young, but I, that just wasn’t the path that I followed. So I, After high school, you know, I went to college, um, majored in journalism and spent over a decade in the advertising industry.

So I’ve worked both client side and agency side, and I did that and kind of just worked my way up, but it, it never truly felt like it was me. Um, I always felt like there was something more and I couldn’t quite put my finger on it, but I just knew that probably wasn’t the place that I was ultimately going to land.

And, um, I had baby one, took some time off, and in trying to have baby two, I just had a lot of difficulty with that, and so, um, That difficulty actually culminated, uh, resulted in the formation of my first entrepreneurial experience, which was an intentional jewelry business. So because of all of the struggles and the heartache of just trying to complete my family, um, I, I just went all in and thought, you know, I’m not going to go back to corporate life and I’m just going to see what happens here.

And the idea of doing jewelry kept coming back to me, um, because I had a really significant special piece that I had gifted myself throughout this whole journey. And this whole journey was years. It wasn’t just like, oh, you know, two months or six months. It was a year’s long, um, Journey. And so anyway, um, I started that and that really called me.

And, um, I felt really connected to that. And eventually my husband left too, and joined me in that venture. And we did that for a few years and fast forward, fast forward. And, um, together we still work together. Uh, but now we run something totally different. So what we run now is Sparkle Hustle Grow. Okay.

So, um, it is a subscription box and it is for amazing female entrepreneurs. Hashtag best business expense ever. Yes, you can totally write this off. This is what I want people to know. This is a business write off. Um, and actually most of our. A good portion of our subscribers do. So talk to your business or your tax person so you can get the lowdown on that.

But we’re education at our core. Um, you know, you get the box delivered to your, your house every month. There’s always a book in the box, other amazing products that support the theme. We have amazing guest experts like yourself, um, who will be featured in. You will be featured in our next month’s box. Um, and then there’s also private community too.

So it’s, it’s kind of a three pronged program. So you’ve got the products, you’ve got the training, and then you also have, um, the community. So, um, I like to say we are where business or entrepreneurship and personal growth and development kind of meet. I really feel like you can’t have, you really can’t have a thriving business and unless you’re doing and you’ve done a lot of the personal development work yourself.

Amanda: That’s so, such an important, uh, philosophy and one that I think. You know,

I feel like it’s not talked about much, but then I also think, I know you said that you wouldn’t use the word accidental entrepreneur, but those of us that, you know, kind of, we, we, maybe we thought about it as kids, but then took a different path. And then we ended up here anyways. Um, I know that I personally got really into that personal development and that is essentially what led into the entrepreneurship journey for myself.

And so that just feels so full circle of, you really do need both. And as I’m thinking about it, the times that I feel most creative and in touch with my business are the times when I’m, I’m actually spending less time reading business books and more time reading other personal development books. And I don’t think that I’ve really thought about that.

In all these years,

Carol: no, there, there is, I really feel like there’s, there’s a tie in, um, and interesting that you kind of went the other route, like digging and probably, um, unlayering, if that’s even a word, uncovering all of the bits and pieces for growing yourself. And then that ultimately led you to your business, right?

So you could, you could, you could approach it. Either way, but however you end up here, 

Amanda: right? And I felt very much like you did, where I chose, you know, when I was a kid, I thought about it, even in college, I changed my major to business. And then I went back to education and I kind of went back and forth between the two.

Um, but I got to a place where I loved teaching, but there was that part of me, like you felt was like, there’s something more here. Something else I feel like I should be doing. Um, and that’s so interesting, yeah. And, Shanie, hi! Thanks for saying hi in the chat. Also, for everyone watching live, I did link the sneak peek of the October box in the chat for everyone.

I’ll also put it in the description afterwards, later. They’re only, as of going live, there’s seven days left, right? To snag your October box. So. Running out of time, if you would like to do that, which we’ll get to more later. We just want to put that out there now. Um, man, what an interesting journey that you had.

And I’m so curious, what do you think? Like you went, you were like, I’m just going to do this. I’m just going to go full time with this business. And then your husband was able to hop in and now you’re still working together. Like, what do you tie your success back to? 

Carol: That is a really good question. It’s.

Probably a combination of things. It’s probably, um,

so a couple of things that in no particular order, it’s, it’s really believing in the end product. So that’s what really drew me to, to this business, this subscription box business. It’s, I loved the idea of Yourself, bettering yourself, like going, you know, you have a personal goal. Um, you don’t have to shout it to the world, but just to yourself and just keep going, like keep moving towards that goal incrementally.

And I think, um, that is really the foundation it’s like growth, I think is one of our core values. It’s one of mine anyway. So it’s like. How are we growing? How are we learning? How are we evolving? The person I am today is so different than the person I was five years ago. And I, you know, and it’s so silly because we ask kids because they are kids to declare their major at like 17.

It’s too soon, but I understand that’s like the way the system is set up. But, um, so anyway, I think, um, it’s really, um, The belief that this is such a good product at the end of the day. It’s, it’s a really good thing that we’re producing and giving out into the world. So we have that coupled with the fact that it took us a while to kind of learn each other’s work languages, but we really do work well together.

We have different strengths, totally different things that we do in the business. Um, We also have different like work spaces. So we’re not like coworkers, like sitting right next to each other. Um, and I think it’s just. the shared mission of like really wanting this to work. Um, I love to volunteer at my kid’s school.

Um, and I want to be able to have that, like that freedom. And he, my husband has his own reasons for wanting to, um, have this kind of lifestyle, if you will. It’s not easy. I mean, we work out of our homes. So like, and we do all the fulfillment fulfillment ourselves. So it’s like we are. Yeah. So we are, um, packing boxes and, you know, inventory operations.

That’s a whole thing. And we do it all. The whole operation is run out of the home. And so it’s, it’s, it’s a lot of different moving pieces that we’ve got going on. 

Amanda: Wow. So every box is packed with love from the two of you.

Carol: Correct.

 Correct. So I, and oh my gosh, I am so like, is there enough, is there enough like sparkly things that are going in because we have crinkle cut that goes inside and I want it to look a certain way.

And so, um, that is still under our jurisdiction for the moment. But I think it’s just that common, that shared value of what do we want out of our lives? You know, you have one shot at this. What is it that you want to create? What do you want to, what do you want to do? And I think for so long, I had, I had a lot of fear just In general, , you know, fear that like, I was gonna go off course, or, you know, you kind of just like, that’s how I was raised anyway.

Like, this is the thing that you do, then you do the next step and then you follow this like path. And that works great for many people. Um, but I think that fear, I felt a little, uh, what’s the word? Just like I could, I, I, you know, I wanted to break free of that fear. Mm-Hmm. . And so there came a point where it was like, what is gonna drive me the fear?

Or me doing what I really want to do and just trying it out to see what happens, you know, and many, many falling down, falling down, down along the way, you know, just, but you pick yourself back up and, um, you just keep going. So here we are. 

Amanda: I love it. Okay. So that, um, resilience. As an entrepreneur, holding on to that ultimate goal that you have for yourself.

And then the first thing you said, I’d love to dive a little bit deeper into, was loving and believing in that end product of yours. I’m so curious because I see this happen time and time again with other small business owners where There are so many different things that they could do, right? Like that’s like the crux of being an entrepreneur is you can, you can do anything and you know that.

And so then you get stuck in this, like, okay, but I could do this or I could do this, or I could do this. And then sometimes we fall into the trap of. I should do this because I see other people doing it and it seems to be working well, so on and so forth. And sometimes we can create products. That maybe we don’t feel as confident in as we should and I’m so curious to hear your thoughts on this because This was a business that you bought into, correct?

This wasn’t? Yes. So, how did you become, or how do you know, I guess, when it’s the right product for you, the right offer for you? How did you know, like, this was the one I want to call in on? I’m so passionate about this, I’m so confident in this, and do you have any advice for small business owners that may be unsure about what their next offer should be?

Carol: Yeah, that’s a really good question. Cause you bring up such a, a very valid point in this world of entrepreneurship, which is I could do all the things and I see everyone else doing all the things. So where do I, where do I fit and how is my place or yeah, where’s my place? How does my offer resonate with others?

And I think, um, you know, I think it’s really, Getting still, this is what I did. So I’m going to share with you a little bit of kind of getting still and being just very honest and frank with yourself. So, you know, there’s that saying, know thyself. And for so many years, I, I knew myself, but I put on kind of a different mask, if you will, going to work, um, almost performing in a way, you know, and I get it.

Sometimes you just have to, if you work in a corporate environment, you have to do things. I totally understand. Um, but this gave me the opportunity to really not do that anymore. And this also took a little bit of time. So it’s like, I just really believed in the first sparkle hustle grow. Anyway, I really believed in the education that was being brought forth.

The training, just like this all encompassing package for not thousands of dollars. Business coaching can be really expensive and that has a place as well. Um, but I just thought this is something accessible for people or people who are just kind of business curious, or maybe they have like a side hustle or they’re just still growing and they don’t maybe have the means to invest in.

A 10, 000 program or whatever it is. This is a good taste for them to figure it out along the way. It’s almost a journey of like self discovery as you, um, Really finalize and pivot your business because it’s going to pivot along the way. And so to answer your question, I think it was just, um, getting still.

And this is something that I learned from, um, I’m sure many people have said this, but the one who really resonated with me, who said this is Marie Forleo, fellow entrepreneur, wildly successful. Um, she did this On one of her podcasts, she was like, just get still close your eyes. And when the thought or the offer or the thing comes to your mind, are you physically leaning in?

Mm-Hmm. ? Or are you kind of going back, you know? Yeah. And I think that was such a good indicator like your, your body will really. Show you the direction of which way to go. And so I just kept leaning back into this. It was like, this is, this feels right. It just, it was the feeling it felt right. Um, yeah.

Amanda: Yeah. I love that. Really listening to your body. Um, and you know, as we’re talking, Obviously, everyone here who’s watching is an entrepreneur. You know how these things work. You have the guests fill out a form and tell you things. Um, and of course, you do your own research and, let’s be real, I have been following Sparkle Hustle Grow since I started my business, like, way back in 2018, I think.

Um, and so this, being part of this is totally a dream come true, which is just incredible and kind of overwhelming. Um, but one thing that I’m, I’m connecting the dots here as you’re talking is your level of personal development. And then the way that that shows up in these boxes, because I’ll let you talk more to what people can expect and what the box is, but what I love about Sparkle Hustle Grow, I’m a minimalist at heart.

Like I, um, clearly, um, I, I like. Not a lot of stuff in clutter and I love the idea of subscription boxes But I can never get behind them because I’m like, I don’t want a bunch of stuff But Sparkle Hustle Grow isn’t just a box full of stuff. It truly is. The focus is on that education and that incremental growth that you mentioned earlier and taking our business and ourselves just that one next step each month.

But yet when you go and you look through the shop and you look through the past boxes, it’s not just business stuff in there. There’s a lot of personal growth stuff as well. And so I’m just like seeing these like connections as we’re talking of, Oh, wow. You can really see. The way that your personal beliefs truly show up and connect with this author.

Um, but, I’m kind of jumping ahead of myself a little bit there, so could you kind of tell everyone what you can expect inside of Sparkle Hustle Grow? What, what, I know we can’t, the October box is still a surprise, but maybe you could show us the September box, or um, yeah, just kind of walk us through, like, what is inside the box?

Carol: Yeah, I would love, love, love to share. So, um, as I mentioned, there’s always, always, always a book in every box and every box is themed and it’s usually based off of the book. Um, so we read a book a month for some people that’s too much and that’s okay. And for other people who are just, you know, book lovers, that’s like not enough.

And so I think, um, the book is like the foundation of the whole box, even if you don’t read the book. This is what I always tell myself anyway, and what I, what I tell other folks too. It’s like, imagine if you got Sparkle Hustle Grow for 12 months. And so there, there’s 12 books on your bookshelf, like there is on mine, right?

But what if, and you didn’t read every, every book because life happens and it’s busy and we get it, all the things. But what if you had one takeaway from let’s say nine books? of the books. So nine months of the year, that is nine little things for you to build off of the next year. And like, how cool is that to be able to say that?

I don’t know. So, so there’s a, there’s a fantastic book. Like yours is going to be included in our October box. Um, I loved your, I love your book. Your book is so easy to read, easy to consume and very doable. Um, we get a lot of, um, books pitched our way. And so my hat’s off to you for, for bringing this.

birthing it and putting it out into the world. So, um, just a sidebar there, but so a book in every box. So this is your book. This will be in the October box. Amazing, amazing, really chock full of great information. Um, so there’s a book. I’m going to actually revert to September, just so you kind of have an idea.

There’s a book, there’s always a workbook, and the workbook has a welcome message, um, a box packing list, so people know what’s in the box, all about the guest expert and the training. And so, um, Because every month we also have someone phenomenal to train our group. There’s always a bookmark as well. And we always do a TLDR.

You don’t have time to read the book, we got you. These are, you know, the four or five chapters to read or to look through. So this is the September box. We had the family first entrepreneur. Written by a very successful entrepreneur. Um, he started a business also with his wife and I feel like they’ve crossed the million dollar mark.

I’m not quite, uh, I don’t recall, but just wildly successful. Um, very easy to read. So we, we have the book we have, um, we had this really handy habit tracker, a notepad. We had to keep you hydrated, some awesome water droplets. So you just drop them into water and it’s tea. To go with a notebook, this really cool pen, it’s a felt pen by Sugarpaper, they are women founded, um, and women led, we try to put a woman owned business in every box, and then these really cool affirmation cards.

So you take one out, put them on your desk, you know, shuffle them, and then, um, pull out a card. And this one says, my eyes are open to everyday miracles. So just something, you know, fun, um, but a daily reminder of just keep on moving forward. So there’s. Um, about five products. Did I count that right? 1, 2, 3, 4, 5.

Yeah, five products. Sometimes we have six. And they’re really intended, um, for you to, you know, move your day forward, move your business forward, move your life forward. Maybe at the same time. But things that you would actually use. 

Amanda: Yeah. How do you choose what goes into each month’s box? How do you choose the theme?

How do you choose what goes along with each box? What does that process look like for you? 

Carol: Yeah, it’s, it’s quite, um, it’s quite a process and it can be, it’s usually fun. Sometimes it’s a little overwhelming, but, um, we always, it’s based off the book first and from the book, we go to a theme, an overarching theme, and then we just find supporting products that actually fit.

So we, um, We like to pay, uh, folks wholesale, um, for their goods. You know, we, we are not asking people to donate, you know, for exposure or anything like that. So it’s, it’s truly a curated box, um, for people, for things that are. You know that they would that they would consume that they would use over time.

Um, or something that’s just fun and inspirational. I feel like we don’t have enough fun in our lives, especially as entrepreneurs. It’s like sometimes the fun just leaks out of us because doing this can be hard. Um, and so we try to put a little bit of the fun and uplifting spirit back in. 

Amanda: Yeah, that’s so exciting.

I love it. I can’t wait to see the October box. I’m so excited.

It’s gonna be really exciting. So, okay, inside of the box, the focus is really it’s education, right? It’s education, it’s personal growth, but then you also, you build in accountability, which is something that I think Other subscription boxes don’t do as well, um, and don’t do it all. It’s just often, here’s the box, here’s the stuff, which is great, right?

Like that’s, that’s the offer. But I love that you guys are intentional about that accountability. Tell us more about how that’s built into the system. 

Carol: Yeah, so we, um, We have had, and I think it’s been iterations over time of kind of what that looks like, but we do have, you know, the training it’s evergreen.

Sometimes people, um, some guest experts will come on and they’ll host live workshops just for our group. So what a wonderful ecosystem that is to have a trainer like yourself come in and just, Teach us. Um, I just feel like that there’s so much magic to be had in that, you know, sacred 45 minutes to hour.

Um, so there are opportunities like that. There are, um, you know, in the past we’ve had actual, um, goal setting workshops where we meet every month. We, um, in our private community, um, there’s places to share and connect. Um, What I’m really excited about, though, is A program will be unveiled, um, shortly, um, where it is just actually accountability.

Um, and so we are super excited and super pumped for that to officially be announced. But, um, I find that when you know someone else is on the other side, Like waiting for you, you know, like a friend at the gym or I’ve got to go to class because I don’t want to be late because I’m going to walk in and everyone’s going to look at me when you kind of have that a little bit over your shoulder.

It’s like good, good stress. And so, um, I think that’s going to be another sort of program that we’re going to be offering. And I’m super, super pumped for that. And that yes, yes, yes. And that actually, can I share a personal story? 

Amanda: Yeah, absolutely. Please. 

Carol: So that kind of grew out of, um, just this personal challenge that I had been doing myself.

So I think it was just a couple of weeks ago, I completed a 21 mile hike and hike is. a very loose term. It was like there were some technical aspects to this very long, um, journey like through, through the mountains, essentially. And, um, to train for this, it’s called the enchantments. It’s in Leavenworth.

So this is in, um, Washington state. And, um, And to train for this, I started meeting a girlfriend of mine, like back in March. And we had a whole thing, you know, every weekend when we were free, we would meet, we would meet at whatever trail head. And we slowly worked our way up to, I think our longest hike was 16 and a half miles.

The actual enchantments was like over 5, 000 feet of elevation gain. I mean, it was so steep. so hard. I started in the morning and I ended in the morning. Like it was, this thing kicked, kicked me to the curb and back. And I think the big, I had just a big aha moment, like when I was training for this, it was like, if my friend Elaine wasn’t waiting for me at the trailhead at 7 a.

m. in the morning, I just don’t know if I would have gone myself.

Amanda: Did you hike this all by yourself and she met you at the trailhead?

Carol: No, we hiked it together. 

Amanda: Okay. 

Carol: So we went together and we hiked it together. 

Amanda: Okay. 

Carol: So she was my, my training partner. but. If she, if she did not meet me like during these training hikes there, I just don’t think I would have a trained as much and B I just don’t think there’s any way I could have honestly finished this.

I don’t know what I would have done like out on the mountain in the middle of the night, you know, but I just found that to have someone waiting for me and knowing I had to show up, whether it was for me or something else, like it, it was kind of that extra oomph to get me over, over. To the next level.

And so I just, I feel like there is so much beauty in accountability. Right. Um, and it’s not this like hardcore, if you don’t do it, you’re going to get in trouble. It’s like, it really does come from a place of love boundaries. You know, you have kind of a program around it. And I think there’s so much value to that in entrepreneurship.

If people are waiting for you, they’re going to see if you did the three things you said you were going to do, like, why didn’t you do them? What, what is happening? How can we help you meet your goal? You know? So anyway, that was my big, my big aha moment. 

Amanda: I’m just in awe that you hiked the enchantments. Um, that’s like, I’m just like stuck on that.

Living in the Seattle area, but not from here. You hear people talk about it all the time, but it’s like, everyone around here hikes all the time, and that’s like, you know, I’m just in awe. Um, that’s amazing. Okay, so, I’m Just like, wow, that’s crazy. That’s so impressive. And then you hide basically 24 hours.

Carol: Yeah, it took us 20 hours. It took us 20. I mean, we, we braked, you know, we had food, we got water, filtered water. We had like bathroom breaks along the way, but It just, it took us so long. Um, it just took us a long time, even with all the training. Um, it just took us forever. So that’s amazing. 

Amanda: Wow. Okay. So training and accountability is what got you there though, to this huge, amazing goal.

What do you, how do I want to phrase this? There’s a lot of education out there, right? And, um, A lot of times we will join a program, we’ll do this, we’ll buy this thing, and then we just, you know, it sits on the shelf and it gets dusty. What? What advice do you have for people who say they want accountability, but then struggle to follow through with being there for themselves and getting them to the point of even getting that accountability?

Carol: That is such a great question. You have to start small. I think some, so many people, it’s like the New Year’s resolution thing. We’re like, okay, I’m going to, I’m going to lose 25 pounds. I’m going to go vegan. I’m going to, Earn, you know, an extra 25, 000 in the next six months, like whatever the thing is. I, and yes, some people do that, of course, but I, I really think you have to set, you have to start small.

You don’t run a mile, like you don’t run a marathon just out it in a week. Like you build up to it. And I think. small goals that are like, not just about, I’m going to get more Instagram followers. Well, how many, what is realistic for you? And don’t, I don’t want people to feel shame for what they perceive to be a small goal.

Um, so if your goal is to get 15 new followers in three months, amen for that. Like, I feel like we don’t talk enough about I feel like so many goals are big and just in the sky. Let’s bring it down. Let’s, let’s be real. And let’s say, what can I do this month? Can I read the book this month? And if I can’t, can I read, like, can I read 65 percent of the book?

Not even 75%, like what is really doable. So being honest with yourself and going even setting, not setting the bar lower, but just being very realistic. I think that’s all, that’s what it comes down to.

Amanda: Yeah, I also love that you guys, you include the, okay, well if you can’t get to the book, these chapters are gonna really be great for you.

You know, like, I think that’s, it’s so helpful for setting that realistic goal because yeah, we can look at a book and we can go, okay, that’s, that’s a lot of pages and you know, okay, well it’s not tiny print. But still, it’s a lot of pages, and I have kids at home, or I’ve got this, or I’ve got that, and I, you know, I’m just so busy, when am I supposed to read a book, you know?

Um, I, I love that you guys have That built in, well, if this isn’t realistic, here’s something that might be. So I just, I love that. Um,

what advice, well, let me say this first. For anyone watching live and joining us live, if you have any questions for Carol about her journey, about Hiking the Enchantments, about Sparkle, Huzzle, Grow, go ahead and put those in the chat for me because I’ve got just so many. Two more questions for Carol right now, unless I think of more, which I might, but just last call for questions, if you’ve got any, pop them in the chat for me.

Um, what advice do you have for entrepreneurs hoping to achieve success, whatever their version of success looks like? If you could kind of sum up your top advice, what would it be?

Carol: I think my advice would be, um, to be clear on what your goal is for you, because success looks so different, wildly different for everyone. Write that down somewhere, like what, what do you value? What, what does success look like for you? Have it visible or really readily accessible so you can always refer back to it.

We get We can lose track a lot. Um, so to be ultra, ultra clear on what that is, and then knowing that you have to take action for things to change. You can read all the books. And you can listen to all the podcasts and watch all, all the, the YouTubes and take course after course. But if you don’t do anything, um, nothing will change because if nothing changes, then nothing changes.

And it may change in your mind, but if you don’t actually put forth that. Energy into the, like the world, nothing will change. So it’s like, um, I think Tony Robbins is the one who said this, like the 2 percent or the two millimeter shift I’ve heard. I think it’s him who says something like, you know, you’re golfing and you take the swing and it just didn’t, it didn’t quite get there.

So you shift, you shift two millimeters. It’s like, you’ve got the right vision. You’ve got kind of the right stance, but you just have to pivot a little bit. And I think it’s so it’s just a combination of it being ultra clear to you. What is it to you? Not outside noise, um, taking action and then always, always making those shifts.

It’s not, Instantaneous as much as I think we be looks like for other people, um, that has not been my experience like at all. Um, and it takes time because you’re building, you’re building and building and building. And, um, that would be my advice.

Amanda: You know, I haven’t heard the two millimeter rule before.

And what I love about that is that it’s, it’s a reminder that you’re not as far away as you think you are either.

Carol: Yeah, totally. 

Amanda: Sometimes we think, oh, we’re never gonna get there. I just need to tear it all down. But in reality, that teeny tiny shift could make all the difference. For sure. Love that. Yeah.

Okay, so I know we can’t unveil the October box. It’s a secret. And I know we’ve already shared what the book is. Um, anything else you could tell us about it? Maybe the theme, or, I don’t know. If, if the answer is no, that’s okay too, but anything else you could tell us about it? Yeah. 

Carol: Um, so your amazing book is in the box and your book is called chasing simple marketing.

And I, it’s, you know, it’s about how you can parse out content, um, without having it take so much of your time. Time is such a valuable resource, especially as we work on our business. Um, so our theme is, uh, creating content for sales success, because we want this to equate to something at the end. And we want that to equate to more money.

So that’s our theme. And one, um, sneak peek of it, of a product that we’re going to have in the box is it’s really fun, cute pen set. I love the colors, metal pens. It’s by a company called Heartfelt. So they’re a small. Like family owned business. Um, and so we love to support family owned as well. Um, and I love what it says on the back.

It says, hope your day is filled with cake and confetti. Have a happy day. So just, you know, that little something to uplift you along the way. 

Amanda: I love that. Oh, I love a good pin. I’m excited. I can’t wait. Thank you for sharing that. Carol, thank you so much for coming on and joining me for this live today.

This was so fun. Um, I have loved, oh, you have, um, One comment. This has been so great to hear. I’ve been struggling with feeling like I’m so late to, sorry, to market and may have missed my opportunity to really grow. What would you say to that?

Carol: Oh, I would say it’s never too late. You know, Sarah Blakely, um, the founder of Spanx, and she just came out with this other brand, um, sneakers with a heel.

Which is very easy. And I, I want to look into that a little bit more, but, um, Spanx, like everyone knows Spanx, but I just saw a post, uh, the other day and her mug said it’s never too late. I’m a firm believer, like you can be any age, you can, what’s your goal? What do you want? You know, um, you can do this.

It’s, it’s not always going to be easy. In fact, it, it may be more difficult, you know. than other journeys or other ventures, but it is possible. So you’re not too late. It’s just, I think getting that kind of organization out of your head of like the overwhelm, putting it down on paper and figuring out what can I do?

That’s realistic. That will actually move me forward. It is possible. I believe in you. Um, other people believe in you like it is it’s doable. So you can do this and it is not too late.

Amanda: I also want to point this person back to your earlier comments about really believing in your own offer. Um, you’re not too late to market because your offer is your unique offer.

Don’t worry about what other people have done. Don’t lean into what other people have done. Lean into what you’re doing and what lights you up and what you feel really confident in. And I think that’s going to make all the difference. You’re not too late to market. You’re right on time for what people are going to need from you.

Carol: Love that.

Amanda: Carol, thank you so much. Truly, this has been, it’s been so nice to get to connect. Um, also, it just feels so fun to me that my first ever guest on the YouTube channel, um, is not that far away, which is just fun. So, uh, thank you for coming on. Thank you for having my back. book in the October box.

I’m so excited. And again, for everyone who’s watching this, the link to grab the October box is in the description. You only have a few days left to grab it though, so go snag yours fast, preserve your box, and they will be shipping out pretty soon, I think, right? 

Carol: They will, in just a few days. So, yes. Thank you so much, Amanda, this is amazing.

Amanda: Thank you. And we will have all of the links to Sparkle Hustle Grow, Instagram website, all the places in the description as well for everyone to check out. Now, your action step for this week is to check out Sparkle Hustle Grow and their latest box. Depending on when you’re listening to this, you may or may not still be able to grab the October box that has my book inside of it, but every box is so incredible. So no matter when you’re listening, I highly recommend that you head over to sparklehustlegrow.

com and then look at this latest sneak peek, whatever that may be for when you’re listening, I guarantee it’s going to be an incredible box and we will link to that in the show notes so you can easily just Just head to that link if you’d like. Your book recommendation for this week is The Spanish Love Deception by Elena Armas.

And if you like the fake dating trope, you’re going to like this one. I feel like I’ve been in a big fake dating trope. I don’t want to say slump, that’s not the right word, but I’ve really been, I’ve been reading a lot of books with a fake dating trope and this one, four stars, so good. I loved every second of it and it was really nice that, um, It, it’s fake dating, but also it’s, um, it’s fake dating in front of family, which I feel like is a little, it’s different than some of the other fake dating tropes.

I, I mean, I guess there’s subsets, anyways, not super relevant. If you like the fake dating trope, you will like this book, The Spanish Love Deception by Elena Armas, and I will link to that in the show notes as well. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business. Thank you so much for joining me here today, friend. You can find this episode show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast. And ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.

The post Episode 232: Don’t Neglect Personal Growth if You Want to See Business Growth with Carol Gavhane appeared first on Amanda Warfield.

I get a torrent of questions through my annual survey each and every year asking about what types of emails to send to your list. Today I’m sharing the three types of emails you should be sending to your list, what they each look like, how often you should be sending them, and how to know when to send each of them. Today I will be answering questions like the following…

How many educational emails should I be sending? What about sales emails? Should I send a certain number of educational emails before I send a sales email?

What are the different types of educational emails? How do I know what format to use and what to say in my emails?

Follow along as we get to the bottom of what you should be doing in the emails to send to your list.

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

 How many educational emails should I be sending? What about sales emails?  Should I send a certain number of educational emails before I send a sales email? And what are the different types of educational emails? How do I know what format to use and what to say in my emails?  These questions, or some version of them, come through my handrail survey each and every year, so I wanted to take some time today to address them.

Today I’m going to be sharing the three types of emails you should be sending to your list. What they each look like how often you should be sending them and how to know when to send each of them You’re listening to episode 231 of the chasing simple podcast and I’m your host Amanda Warfield This episode was brought to you by gaffin creative the absolute best podcast production team out there 

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, how do I put it all together to market my business strategically? 

Can I really grow my business without spending all of my time marketing?  These are some of the questions that float around in your head when you think of marketing. Welcome, friend. This is Chasing Simple, where practical marketing strategy meets simplicity.  I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. 

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business. So that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own. 

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches.  And when I’m not, you can find me spending time outside with my husband, Russell, Reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me. 

If you feel overwhelmed by marketing, you aren’t alone.  Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing isn’t worth it. Is the thing that they started their business to do,  which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love  each week.

I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. 

Let’s do this entrepreneurship thing together, shall we?  When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar. It’s not even writing your categories and important dates on the calendar.

If that’s where you’re starting with your content planning, well, all you’re creating is a plan. But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor.  A strategy is what helps you achieve your goals, and your plan is how you achieve them.

Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when. Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So, how do you start with a strategy?  By starting with your goals, and working backwards to ensure that you’re moving your audience toward them.

What are your yearly goals, quarterly goals, monthly goals, and weekly goals? How can you translate them into content your audience wants to ingest? You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your Chasing Simple content planner.

The planner is my number one bestseller, and for good reason too, because this massive, more than 130  page planner was designed with strategy in mind. It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas.

In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more. If taking your content to the next level is a goal of yours, the Chase and Simple content planner was created for you. Grab yours for just 27 at  amandawarfield.

com slash planner. When it comes to the emails that you should be sending to your list, there are three different categories that I want to go over today.  The first is educational. Then we’ve got market research and finally promotional.  Now educational emails are going to be emails that are informative, how to’s, tutorials,  tips, news, anything where you are just simply helping serve, serve, serve your audience.

It’s a direct serve. Which we’ll get to maybe an indirect serve in just a moment, but it’s a direct serve where you are looking at the questions you’re asked,  and then you are saying, okay, how do I answer this question? And sometimes we get stuck in this, okay, informative emails, how to’s, tutorials, tips, news.

How many of each ones do I send? How do I format? You don’t have to send a specific number of any of these kind. And you don’t have to send. All of them, even you want to pick the ones that make the most sense for what you’re sharing. So maybe sometimes it does look like a step by step tutorial. Maybe sometimes you’re just sharing quick tips.

Maybe sometimes there’s news in your Your sphere your your niche that you want to share. Maybe sometimes you’re sharing a how to it. It really depends on  What you are? Answering what question are you answering a pain point? Are you helping them solve? Let that determine what type of Educational email you’re going to send though I see clients get stuck on, okay, I need this many how to’s and now I need a tutorial.

And that’s just not the case. If you only did how to’s, that’s fine. If you only did news, that’s fine. It depends on what you’re comfortable with and what makes sense for the question that you’re answering. Now, like I said, those are all direct ways of serving. You are sharing news, you are giving them how to’s, you are giving value.

Market research, on the other hand, is going to be an indirect way that you’re serving. And what I mean by that is that in these market research emails, you are collecting feedback in some way, shape, or form from your audience. And then you’re using that feedback to serve them better. And So you’re not directly serving them.

They may not feel like they’re being served in that moment, but in reality, you’re taking that information you’re gathering and you are using that to serve them. So some ways that you can do market research, you can collect feedback. You can ask a question about, Hey, do you like this topic? Do you want to hear more about it?

That’s a really simple market research email where you’re just like, Hey, I’ve been talking a lot about X, Y, Z lately. Are you enjoying that? Do you want more? What questions do you have? Simple. You can also use surveys. I highly, highly, highly recommend using annual surveys. I’ve done at least one podcast episode about annual surveys.

If not more, I will link those in the show notes if you want to check them out. But an annual survey is the number one way  I very specifically give you podcast episodes that I know you want to hear. And so annual surveys,  highly recommend doing those. You can also just ask simple questions. You can, instead of specific feedback, you can just say, Hey, what is  your biggest pain point around X, Y, Z right now? 

And just ask questions. So those emails, they’re all serving, but they’re more indirect serving. And again, depending on the type of feedback you are needing to uncover. Will depend on the types you’re sending, or maybe you’re more secure in one over another, but it’s not okay. Send a survey every month and make sure you ask one just plain question email.

It’s not like that. That’s not going to be useful to your strategy and then the final category are those promotional emails. So those are going to be things like sending testimonials and case studies, sales, emails, product announcements, anything where you are very specifically trying to get a sale. And the thing about these three categories is that there’s no right or wrong ratio.

What you don’t want to do is get a brand new lead and then immediately put them into a major sales funnel, which is why welcome sequence is so important, but there’s no, okay, let me send five educational and then one promotion and five educational and promotional. There’s no right or wrong ratio. It’s going to really depend on your people.

And most importantly, it’s going to align with your marketing calendar. The number one thing you can do for yourself if you’re not sure what to send to your email list is to get your marketing calendar Set up for the year set up for the quarter is set up for whatever the next month Having that marketing calendar set up though is going to really dictate what you should be sending to your list  Your action step for this week is to write out five educational topics Five market research questions and five promotional emails that you could send.

Then be sure to align them with your marketing calendar when it comes time to plan them out. And if you haven’t already, go ahead and snag the chasings of a marketing planner. That way you’ve got a start of a copy bank that you can then pull from when you look at your marketing calendar and you decide, okay, I need to talk about X, Y, Z thing.

And then it needs to be this type of email for right now. So on and so forth. And you’ve got those emails that you can choose from. And if you haven’t already, be sure to snag the 2025 Chasing Simple Marketing Planner. It is officially on sale now, and I will link to that in the show notes, but you can also go to amandawarfield.

com slash planner to grab your own. Now, this week’s book recommendation is I Hope This Finds You Well by Natalie Sue, and in this, the main character is a bit of a loner in her office, and then she gets access to her coworker’s emails and instant messages, and is using them to Improve her relationships or at least attempt to improve her relationships in the office.

And it’s just, it’s a funny, I’m not even sure it’s rom com, but it’s, it’s a comedy for sure. And it’s a fun read. So I highly recommend that. I will link to it in the show notes as always. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business. 

Thank you so much for joining me here today, friend. You can find this episode show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come.  I’ll see you next time. Now go out and uncomplicate your marketing and business. 

The post Episode 231: 3 Types of Emails to Send to Your List appeared first on Amanda Warfield.

If you’ve got an email list, you need to be tracking KPIs for your emails so that you can continuously improve what you are sending your people and today I’m covering the essential KPIs to track for email marketing in this episode.

What’s a KPI? A key performance indicator – what exactly it’s indicating depends on what you’re tracking, but lucky for you – in today’s episode I’m not only going to share what KPIs to track for email marketing, but also what those numbers tell you as you track them.

Add these KPIs to your current KPI Tracker – or if you need help getting started, checkout my KPI Tracker Template and my KPIs & Marketing Workshop for a deeper understanding of how these KPIs can work for you.

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

If you’ve got an email list, you need to be tracking KPIs for your emails so that you can continuously improve what you’re sending to your people. What’s a KPI? It’s a key performance indicator. What exactly it’s indicating depends on what you’re tracking, but lucky for you in today’s episode, I’m not only going to share the email KPIs I recommend tracking, but also what those numbers tell you as you track them.

You’re listening to episode 230 of the Chasing Simple podcast. And I’m your host, Amanda Warfield. This episode was brought to you by Gaffin Creative, the best podcast production team out there. 

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts?  What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically? 

Can I really grow my business without spending all of my time marketing?  These are some of the questions that float around in your head when you think of marketing. Welcome, friend. This is Chasing Simple, where practical marketing strategy meets simplicity.  I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. 

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own. 

When I’m working, you can find me working with one on one clients, such as the Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches.  And when I’m not, you can find me spending time outside with my husband, Russell.

Reading in our hammock, watching GameCock Sports, traveling, or forcing our cats to snuggle me.  If you feel overwhelmed by marketing, you aren’t alone.  Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do,  which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love  each week.

I’ll bring you transparent conversations. actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever you drink of choices and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. 

Let’s do this entrepreneurship thing together, shall we?  When it comes to creating your monthly content calendar and sitting down to create your content because you’re batching it, right? The first step is not writing in the monthly calendar, It’s not even writing your categories and important dates on the calendar.

If that’s where you’re starting with your content planning, well, all you’re creating is a plan. But what you need is a strategy. What’s the difference? A strategy is like the inner structure of a building, while the plan is the decor.  A strategy is what helps you achieve your goals, and your plan is how you achieve them.

Your strategy is where you’re leading your audience, and your plan is what you’re talking about and when. Without having a strategy first, putting together a plan will simply mean pulling ideas out of thin air. So how do you start with a strategy  by starting with your goals and working backwards to ensure that you’re moving your audience toward them?

What are your yearly goals, quarterly goals, monthly goals, and weekly goals? How can you translate them into content? Your audience wants to ingest. You’ve got to consider those questions before you even begin deciding what it is that you’ll post about. And if you want a simple way to create both your strategy and your plan, grab your chasing simple content planner.

The planner is my number one bestseller, and for good reason too, because this massive, more than  130 page planner was designed with strategy in mind. It’s not merely a place to write down what you’re going to post and when. Yes, that’s part of it, but first, you’ll walk through intentional pages full of strategic questions to get your brain moving in the right direction before you even start writing down your topic ideas.

In addition to the traditional calendar pages, you’ll find yearly planning pages, monthly prep work, monthly reflection questions, repurposing worksheets, and so much more. If taking your content to the next level is a goal of yours, the Chase and Simple Content Planner was created for you. Grab yours for just 27 at amandawarfield.

com slash planner. When it comes to KPIs for emails, there are two categories  that you’re going to want to pay attention to. So first and foremost, we’ve got those that Are not going to be accurate, but you can use them for general information. And then we’ve also got those that are going to be much more accurate and the difference here lies in new data protection laws that have been coming out over the last few years, where.

A lot of times people have to actually opt in to  allow you to know some of these. Pieces of information, and so those are going to fall under the not so accurate, but good still for general information usage. The reason they’re still worth looking at is because you can still see trends, even if it’s not 100 percent accurate and trends can still be helpful for comparing our numbers against ourselves. 

And it’s not going to be helpful for things like, well, what’s the average? Because.  And that’s what you’re seeing is not, it’s not going to be accurate, but it’s good for, okay, here’s where I am.  How can I improve this? Those kind of numbers. So just a heads up on that. First of all, let’s go ahead and dive into those ones.

The not so accurate ones. There’s really just two that I truly pay attention to and that I pay attention to for my clients. And that would be one open rates and two click through rates. Now open rates, again, not going to be super accurate. It’s not going to be. Yes, these are my exact numbers, but you can at least look for trends and when you see An email that typically, let’s say, you know, your baseline.

Once you see an email that is higher than your baseline, you know,  that’s probably a good subject line. Let me try a similar formatted one and see if it works again. And if you see one that’s lower than average, you know, that’s probably not a great subject line. I wonder how I could improve it. Senior open rates.

Comparing them to each other is going to be helpful for that, but then we’ve also got click through rates and again, not going to be super accurate. You’re not going to know your exact numbers, but you can at least have that general baseline of, okay, how many people are actually clicking through and where in the email are you clicking through some email marketing systems won’t show you that I can’t figure out how to do it in Cartra, but I know mail in a bite that I used before you could see which buttons and which links were the ones that actually got clicks.

And so. For how many, the rate, if it’s higher than normal, you know, okay, this is either something that very much interests people or maybe you did something different with your call to action and then similar to, okay, if it’s not so high, maybe I need to improve my call to action, maybe it’s something they don’t care about, but then where in the email can be really helpful for, okay, did they like the button or did they like the, yeah.

Just plain link. Did they, like, get bolded? Did it work? You know, there’s all kinds of little formatting details that you can play around with with that. Now, we’ve got our much more accurate numbers. First and foremost, email list size. Now, we don’t want to get trapped in vanity numbers. We don’t want to grow our email list just for the sake of growing our email list.

We want to make sure that those on our email list are engaged, that they’re the right fit, all of those things. But  tracking your email list size is going to help you know whether or not your growth marketing strategies are working, right? So if your list is growing and they’re coming from those growth marketing strategies, great.

If it’s not growing, you know that maybe you’re spending time on growth marketing strategies that aren’t converting. So can you dive into why they’re not converting and figure that out? And then if you’ve been working on it for a while, maybe it’s just not the right strategy for you. Similarly, you want to track new signups and where those signups came from.

So when you are doing your growth marketing strategies, it’s really helpful to have separate landing pages, separate opt ins, separate links, separate all kinds of things, tags if you can. To really track how many signups came from which growth marketing strategy. So, for example, anytime I’m in a bundle or a summit or something like that, I have landing pages that I recreate that are specific to that bundle.

I just copy paste or duplicate. But then within that, it, it gets, you know, thanks for snagging the whatever bundle, you know, there’s a little bit of copy that’s really specific to where that person’s coming from, but then also my opt in form, I recreate the opt in form so that it’s very specific to that growth marketing strategy and then. 

When they opt in through that form, I’m able to set up a tag so that I can see really easily exactly how many people came for which growth marketing strategy opportunity it is that I had. So that is a really important piece of that puzzle. But again, probably something for a different episode in the future.

If you want to hear more about that strategy, send me a DM, send me an email, let me know. But you want to track those things to see whether or not you’re actually getting those leads and whether or not it’s worth your time to follow through. And then you also want to track amount of unsubscribes. Now, this is one that is very accurate, but you’re also going to just simply want to compare it to itself.

I have found newer clients,  not always, but typically clients that are newer in the business space, they tend to worry more about unsubscribes. And every unsubscribe feels a lot more personal. The longer you do this, The easier it gets unsubscribes are a good thing, though. Truly, really, really, truly. They are a good thing.

That’s not just a platitude. You do not want to have people on your email list that are dragging down your conversion rates.  If they’re not interested, if they’re not opening your emails, they don’t need to be there because if they’re not going to, if they’re not opening them, they’re not going to buy.

Right? So unsubscribes are good, but we don’t. Want to see massive amounts of unsubscribes, or if we do, we want to kind of investigate why were we selling to people who maybe weren’t in a place for that offer? Were we talking about something divisive? You know, I don’t know, but when you see a massive amount of unsubscribes and I mean, massive comparatively,  right?

There’s no number. That’s like, this is too many. I went through and cleaned out almost my entire list 1 time and man, it felt good, but  when your numbers are higher than normal, right? Why  something to look into, but tracking all of those numbers is going to be important. Otherwise, you’re never going to know where those ranges are.

Right? So, your action step for this episode is to go ahead and add those KPIs to your current KPI tracker. Or start a KPI tracker. If you need a KPI tracker and you don’t feel like making your own, I’ve got one in my shop. Head to amandawarfield.com slash shop and check it out and you can snag that for yourself and just add in.

I’ve already got a lot of KPIs added in there for you, but you can add in some more if you would like. Now this week’s book recommendation is The Earl Next Door by Ashton Newbold. I believe this is a Kindle Unlimited book for all my Kindle Unlimited girlies.  And this is a  enemies to lovers trope that I,  I can’t get enough of.

Love that. And it’s a, an, a Regency novel in case you couldn’t tell by the Earl Next Door. But it is, it’s fun. It’s a quick read.  I believe it’s also a series. I’ve been really into series lately, but I’ve had so many books downloaded that I’ve only been able to read the first of a lot of them. Um, so I can’t tell you how the rest of the series goes, but I really enjoyed this one and I look forward to reading the other ones.

And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business. 

Thank you so much for joining me here today, friend. You can find this episode show notes as well as all the resources you need to simplify your marketing over at amandawarfield. com.  If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast And ensure that it sticks around for many more episodes to come.  I’ll see you next time. Now go out and uncomplicate  your marketing and business. 

The post Episode 230: KPIs to Track for Email Marketing appeared first on Amanda Warfield.

A few episodes back, I put out an episode about the marketing messaging milestones you should be hitting based on your phase of business. Today, I’m back to share a similarly formatted episode, but this time I’m sharing growth marketing strategies that you can use to grow your email list based on your phase of business.

And if you still haven’t taken my quiz yet, head to amandawarfield.com/quiz before we get started so you know exactly which strategies will work best for you!

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

 A few episodes back, I put out an episode about the marketing messaging milestones you should be hitting based on your phase of business. Today, I’m back to share a similarly formatted episode, but this time I’m sharing growth marketing strategies that you can use to grow your email list based on your phase of business.

And if you still haven’t taken my quiz yet, head to amandawarfield. com slash quiz before we get started so that you know, as you listen, exactly which strategies work best for you. You’re listening to episode 229 of the Chasing Symbol podcast. And I’m your host, Amanda Warfield. This episode was brought to you by Gaffin Creative, the absolute best podcast production team out there. 

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically? 

Can I really grow my business without spending all of my time marketing?  These are some of the questions that float around in your head when you think of marketing. Welcome friend, this is Chasing Simple, where practical marketing strategy meets simplicity.  I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing. 

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own. 

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches.  And when I’m not, you can find me spending time outside with my husband, Russell, and Reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me. 

If you feel overwhelmed by marketing, you aren’t alone.  Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing Is the thing that they started their business to do,  which is why I’m here to help make marketing simple and less time consuming so that you can spend less time on your marketing and more time growing your business and doing what you love. 

Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. 

Let’s do this entrepreneurship thing together, shall we?  Hey, sweet friend. It seems like I attract a lot of introverts with my marketing and if that’s you and you have been throwing around the idea of adding long form content to your marketing plan, you might have been thinking about a podcast. Podcasts are great for introverts and just for those of us who want the easiest possible route for creating long form content because you can do it In your pajamas, you can do it no matter what you look like, and all you need is, honestly, you don’t even really need a microphone.

I suggest you get one, but you just need something you can record on, and if you’re gonna go that route, you need a great editor. Now, whether you are thinking of starting a podcast or you’ve already started a podcast and you know how overwhelming the production side of having a podcast is, I want to introduce you to Gaffin Creative.

Gaffin Creative is a podcast production company dedicated to empowering creatives like you and like me to use your voice and grow your brand. They’re not just another production company, though. They’re your partners in creativity, community, and success. I have been working with Haley Gaffin and her team for, gosh, years now, and it is the best thing I spend money on in my business every single month.

I love that I can hand off what I’ve recorded, and I know it’s in good hands. I know that I can fully trust them. With all of the audio aspects, they are so aware of how to improve your audio, but then they also do things like, Hey, if you make this tweak while you’re recording, it’ll sound even better. And they’re just, they’re really dedicated to quality.

And I knew that, but I really discovered it when I had them edit the audio book for my book, Chasing Simple Marketing. They were just so dedicated to the quality, and they were so committed to that project. Honestly, more than I was. And it was just such a reminder of how amazing they are to work with. I know that when I hand over my content each month, that it’s going to be wonderful, and that you, as a listener, are going to get a great experience because of them.

So, whether you’re launching your first episode or you need some ongoing support, they are on a mission to turn dreamers into doers.  The founder of Gaffin Creative, Haley, actually, she joined us on episode 93, where we talk about cheering other women on in life and business, and episode 202 to discuss visibility and podcast guesting.

So if you want to learn more about Haley, those are two great episodes to go check out. And if you’re ready to take your podcast to the next level, visit gaffincreative. com and discover how they can help you bring your podcast to life. If you are in the content creator phase, the main focus that I think you should really focus on is actually SEO.

Search engine optimization. Now that means and should mean your own SEO.  So the things that you’re doing on your own website, blogging, podcast, YouTube, making sure your content is making it to your website and that you’re using keywords that you’ve done. But I also want you to focus on things like guest blogging, or if you’re up for it, guest podcasting.

But a lot of times those in this phase are a little overwhelmed by that because they haven’t started pitching themselves yet. And guest blogging is a really, a great entry point for learning how to pitch yourself. So guest blogging is a great one because it’s going to help your own personal SEO as well.

And it’s going to give you practice with working with SEO. But then also Pinterest. Pinterest is not social media like a lot of us think, but it is truly a search engine platform. And so, working with Pinterest is also a great way to really dive into SEO and start driving traffic through a search engine back to your own website and your own offers and lead magnets and things like that.

So, content creator phase. Your, your one focus should be SEO, but in a couple different ways. So your own SEO, guest blogging, Pinterest, if you can focus on those tactics for right now, once you’re comfortable with those, you’ll likely be in the foundation builder phase, which for those in the foundation builder phase, podcasting and YouTube guesting is going to be massive.

That, I think, should be your number one focus. But if you’re a little nervous about that, you can start by pitching joint social media lives. That’s a great way to pull in both your audience and whoever else’s audience as well, and potentially both of you can gain new followers from that joint live. But podcasting YouTube guests, they’re again going to help with your SEO, and it’s just going to give people an even deeper glimpse into, and less distracted, glimpse into who you are, what you do, and how you can help them.

So, If you’re in the foundation builder phase and you’re looking to grow your email list, podcasts, guesting, YouTube guesting, joint social media lives are going to be the top three things that I would say choose one of these and focus on them. And then finally, for those of you in the established entrepreneur phase, we’ve got some Much more advanced strategies for you to dive into.

So there’s speaking, which can be in person or online. We’ve got JV webinars, which is where you create a webinar and you’re pitching an offer at the end. And the  hosts that you pair up with, they’re the ones marketing it and they get a cut of whatever is made from it. You’ve got bundle contributions, which is, you know, I’m sure you’ve seen bundles where, oh, some of them are free, some of them are paid, and it’s a bunch of people coming in, and essentially everyone’s pitching this bundle to their own email list in order to then, you know, share audiences, essentially.

And then we’ve got ads and other paid growth marketing. So once you’re feeling comfortable with, okay, I’ve got speaking, I’ve got JV webinars, I’ve got bundle contributions. I know what my offers are and know what my value ladder is. Then you can comfortably move into things like ads and other paid growth marketing, which is going to help you get in front of cold audiences to really see that growth.

And once you can really start seeing that growth, then you can continuously drive people to those offers that you have through that paid marketing. And it’s a matter of finding what works. There’s a lot of strategy behind paid marketing and I, I’m not going to go into it, all of it, but finding what works and then increasing how much you’re spending to essentially increase the audience is the simplest way of explaining it, even though there’s a lot more to it than that.

Your action step for this week is to choose one of these growth marketing strategies to grow your email list  based on the phase you’re in. So again, if you haven’t taken that quiz yet, go and do that now. Amanda Warfield dot com slash quiz and then relisten to the section so you can choose one of the ones that makes the most sense for the phase of your business journey that you’re in.

And this week’s book recommendation is Forgive Why I Should and How I Can by Timothy Keller. This is, fair warning, a Christianity book, and I can’t say that I agreed or loved everything he had to say, but it gave me a lot to think about, which is all I can really ask for in a book like that, so. Overall, it was a great read.

Gave me lots to think about and I’m going to leave that there. But, um, I’ll link to that in the show notes. And until next time, my friend, I hope you’ll go out and uncomplicate your marketing and business. 

Thank you so much for joining me here today, friend. You can find this episode show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come.  I’ll see you next time. Now go out and uncomplicate  your marketing and business.

The post Episode 229: How to Grow Your Email List appeared first on Amanda Warfield.

If setting up your welcome sequence has been hanging over your todo list, you’re in luck because today I’m sharing my EXACT welcome sequence strategy with you – exactly how many emails I send, what they each cover, and how it works together with your opt-in sequences.

You’re listening to episode 228 of the Chasing Simple Podcast, and I’m your host – Amanda Warfield. This episode was brought to you by Gaffin Creative – the best podcast production team out there!

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

If setting up your welcome sequence has been hanging over your to do list, you’re in luck because today I’m sharing my exact welcome sequence strategy with you. Exactly how many emails I send, what they each cover and how it works together with your opt in sequences.  You’re listening to episode 228 of the Chasing Simple podcast, and I’m your host, Amanda Warfield.

This episode was brought to you by Gaffin Creative, the best podcast production team out there. 

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts?  What is lead generation anyways, and how do I do it? Are launches still a thing? And most importantly, how How do I put it all together to market my business strategically? 

Can I really grow my business without spending all of my time marketing?  These are some of the questions that float around in your head. When you think of marketing, welcome friend, this is chasing simple or practical marketing strategy meets simplicity.  I’m your host, Amanda Warfield, simplicity focused content, marketing and launch strategist, speaker, educator, and author of chasing simple marketing. 

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business, so that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own. 

When I’m working, you can find me working with one on one clients such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches.  And when I’m not, you can find me spending time outside with my husband, Russell, reading in our hammock, watching GameCock Sports, traveling, or forcing our cats to snuggle me. 

If you feel overwhelmed by marketing, you aren’t alone.  Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing is the thing that they started their business to do. Which is why I’m here, to help make marketing more simple and less time consuming, so that you can spend less time on your marketing and more time growing your business and doing what you love.

Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you. So grab yourself a cup of coffee or whatever your drink of choice is and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. 

Let’s do this entrepreneurship thing together, shall we?  Hey, sweet friend. It seems like I attract a lot of introverts with my marketing. And if that’s you, and you have been throwing around the idea of adding long form content to your marketing plan, you might have been thinking about a podcast. Podcasts are great for introverts.

And just for those of us who want the easiest possible route for creating long form content, because you can do it, In your pajamas, you can do it no matter what you look like. And all you need is, honestly, you don’t even really need a microphone. I suggest you get one, but you just need something you can record on.

And if you’re going to go that route, you need a great Editor. Now, whether you are thinking of starting a podcast or you’ve already started a podcast and you know how overwhelming the production side of having a podcast is, I want to introduce you to Gaffin Creative. Gaffin Creative is a podcast production company dedicated to empowering creatives like you and like me to use your voice and grow your brand.

They’re not just another production company, though. They’re your partners in creativity, community, and success. I have been working with Haley Gaffin and her team for, gosh, years now, and it is the best thing I spend money on in my business every single month. I love that I can hand off what I’ve recorded, and I know it’s in good hands.

I know that I can fully trust them With all of the audio aspects, they are so aware of how to improve your audio, but then they also do things like, Hey, if you make this tweak while you’re recording, it’ll sound even better. And they’re just, they’re really dedicated to quality. And I knew that, but I really discovered it when I had them edit the audio book for my book, Chasing Simple Marketing.

They were just so dedicated to the quality, and they were so committed to that project. Honestly, more than I was. And it was just such a reminder of how amazing they are to work with. I know that when I hand over my content each month, that it’s going to be wonderful, and that you, as a listener, are going to get a great experience because of them.

So, whether you’re launching your first episode, or you need some ongoing support, they are on a mission to turn dreamers into doers.  The founder of Gaffin Creative, Haley, actually, she joined us on episode 93, where we talk about cheering other women on in life and business and episode 202 to discuss visibility and podcast guesting.

So if you want to learn more about Haley, those are two great episodes to go check out. And if you’re ready to take your podcast to the next level, visit gaffincreative. com and discover how they can help you bring your podcast to life. The way that I teach and that I use a welcome sequence is that there are two parts to every welcome sequence.

First, you’ve got your opt in sequence, and then you’ve got what we traditionally call the welcome sequence.  With the opt in sequence, this is where new leads join your list. So whether it’s from freebies, lead magnets, opt ins, whatever you want to call it, or it’s from products they’ve purchased, however it is that they’ve joined your list, giveaways, this is where you want to add them to your opt in sequence.

So they join your list in some way, shape, or form, then they should get added to your opt in sequence. Now for this, I usually, and there are some different strategies depending on exactly how they opted in, but I usually do a three part optin sequence for a lead magnet or freebie. I send a delivery email just confirming like, Hey, you’ve signed up.

Here it is. I do a bonus tip email with a reminder to actually use the freebie, and then I do a final quick sales email. So very short and sweet, not something that’s super heavy, but just a, Hey, you got this freebie, you might also really like this other thing I have, and here are the benefits and all of those fun things.

Then, once someone has gone through your opt in sequence, you want to have your system, whatever it is, run a check to see if they’ve been through your welcome sequence before. And then if they haven’t, have it add them to it. This has been what I have found to be the easiest way to make sure people get welcomed, but they only get welcomed once, even if they buy multiple things or opt in to multiple freebies.

Just because, let’s face it,  people will likely if they’d liked one opt in. Or you like the looks of one opt in, they may go through and opt in to a ton of your stuff. And what you don’t want is every single time someone opts in, you don’t want them to end up being welcomed again. And so what I like to do is my opt in sequences are each separate, and then I’ve got one welcome sequence.

And so when someone opts in, they go through the welcome sequence, my system, I use Cartra, My system then checks to see if they have the tag I’ve created for either completion of the welcome sequence or currently active in the welcome sequence. And if they have either of those, it removes them from the opt-in sequence, and that’s it.

However, if it doesn’t have either one of those, it then adds a tag to kickstart the welcome sequence, and then they join the next part of the welcome sequence, which I’ll get to in just a second. So that way you can make sure everyone gets welcomed, but they don’t get welcomed too many times because that’s not something we want.

Even if we want them welcomed and we want them to know who we are, we don’t want them to get welcomed over and over again. So they get added to the welcome sequence.  Now, what I’m going to tell you about is a five email welcome sequence. And this is a great goal to have, but you can start with just one and then add the others on later.

Okay. Because The goal of a welcome sequence is to introduce this person to who you are and what your brain is all about, and it’s a lot more beneficial for you to have just one email than none, because you keep putting it off. Throwing that out there before I dive in, but for a five email sequence for what you’re ideally going to do, start by introducing yourself.

Share who you are, what you do, and why, but similar to if you’ve ever heard a web designer or a website copywriter talk about the about page and say like it’s not about you, it’s about you, but it’s not about you, it’s about  This is similar. So you want to introduce yourself, you want to share who you are and what you do and why, but you don’t want it to be all about you.

You want it to be through the lens of how your story and who you are can help them. So if you’re only starting with one email, this is the one to start with as well. And if you’re going to do the full five email welcome sequence, this is where you’d want to start. Start by introducing yourself through the lens of what that means for them. 

Then in the second email, I like to share a little bit of an unpopular opinion. So for me, I talk about being a marketing strategist that Doesn’t worry about best practices. The goal here is to showcase what makes you and your brand different. And for me, that means I don’t care about best practices. I’m not creating content for best practices, even though most marketing strategies do.

And so right then and there, people will kind of self segment and they’ll either go. No, thanks. That doesn’t make sense to me. I don’t understand why as a marketing strategist you would not Follow best practices and then the ones who get it get it and they’re gonna stick around the third email is all about addressing a common pain point that your audience has.

So if it’s something that you personally experienced at one point, you can share your story. Or if you actually didn’t experience that for whatever reason, but you’ve noticed this common pain point through your audience and through your students and clients, you could share anonymously. Of course, you could more of a case study type email here where you talk about Um, and then the third email should highlight a client that experiences this and how you walk them through it.

Then the fourth email should highlight a common issue that you see with your clients or students.  So this is different from the one before because this one typically is going to be a problem that they don’t realize that they’re having. Whereas the other one is one that your audience, your ideal audience, I guess I should say, they know.

They know that that is Something that is a common pain point versus fourth email should be this is a common issue But they probably don’t realize that they’re actually having it and then you can also talk about you know How you’re able to solve that for them. So for example pretty sure mine talks about Trying to create content weekly and then being stuck on the hamster wheel So a lot of times people come to me and they think that batching content means creating a week of contents You a week’s worth of content at one time, and this email kind of shows them like, no, that’s not  That’s not actually helpful and by doing that you’re still stuck on the content creation hamster wheel and so I’m kind of Showing that to them gently and then finally the fifth email should provide more value I like to give three tips that lead into another freebie that I have but you could also do Tips that lead into your next offer that you’re getting ready to sell them Or you could send them to blog posts that you’ve got written or, you know, there’s, there’s all kinds of things, but you want to provide more value.

And then once they finish this, you’ll do a similar check of, okay. You finish this welcome sequence. Have you been through the sales sequence? And so similar to the other check, that’s what you’re going to want to do here. And if they haven’t been through the sales sequence of your main offer, you’re going to send them through that, but that is a topic for another episode.

So your action step for this week is to either outline your welcome sequence or head to amandawarfield. com slash shop, you can actually snag my welcome sequence template. I have The opt in sequence and the welcome sequence all in one and exact and a flowchart of exactly how those should work together Already written for you and all you have to do is fill in the blanks to get yours up and running So you can check that out in my shop.

This week’s book recommendation is Better Than the Movies by Lynn Painter If you like fake dating tropes, you’ll love this one. It’s so cute and I believe it kicks off a whole series, which I haven’t yet gotten to dive into, but I’m excited to. I will say though, this is a young adult. So for those of you who aren’t fans of young adults, you may not love this one, but it was so stinking cute and I just, devoured it.

So highly recommend Better Than The Movies by Lynn Painter. And I will link to that in the show notes if you want to check it out. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business. 

Thank you so much for joining me here today, friend. You can find this episode’s show notes, as well as all the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come.  I’ll see you next time. Now go out and uncomplicate your marketing and business.

The post Episode 228 – My Exact Welcome Sequence Strategy appeared first on Amanda Warfield.

If you want to build a loyal audience and boost your sales, you need to focus on email marketing. And while I focus on cohesive marketing as a marketing strategist, if I had to choose one most important area for you to focus on? It would be email. It truly is the cornerstone of a successful marketing strategy.

And today I’m covering:

Why Email Marketing Matters – The Unique Benefits Of Email Marketing Instead of Instagram Marketing

Choosing a Platform – My Top Recommendations for Email Marketing

How to Get People on Your List – Creating a Lead Magnet that Converts

What to Send Your List – What to Do with Your Audience Once They’ve Subscribed

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

Email marketing was one thing that I started right away because as I did research of how to run an online business, how to market an online business, it was one of those things that everyone said, you gotta do.

So I started one, but I didn’t really understand how important it was until much later on. And so it’s something that I want to really encourage you, as an online course creator, to start now, if you haven’t already started. And, if you have already started, to put more time and energy into it. What I tend to find with my clients is that they put more time and effort and focus and energy in their Instagram marketing.

Then in their email marketing, which last week I talked all about why you shouldn’t be posting daily on Instagram any longer and why that doesn’t work in 2024. So check that one out if you haven’t already, but often I find clients wanting to put all of their time and effort and energy into Instagram marketing and they neglect the email side of things.

But in reality, the cornerstone of your marketing strategy should be your email marketing, even more so than your long form content, your podcast, your blog, your YouTube, your email marketing is that cornerstone that you really want to send everyone to from your different content avenues. And when, whether you’re doing nurture marketing or you’re doing growth marketing, which I’ve got an episode explaining that you can check it out here as well.

The difference between the two and why you need both, whether you’re working on nurture marketing or growth marketing, you should be sending everyone back to your email list, which is why it’s truly the cornerstone of what it is that you are doing with your marketing as a business owner, and especially as a course creator, and here’s the thing.

I was at a conference earlier this year, Lily Amati’s creative educator conference, and Natalie Frank made the comment that. Everyone has equal access in the inbox, and that has stuck with me ever since then. It’s something I think about all the time, and it’s just so true. Because the reality is, is that every post you put out on Instagram, only 10 percent of your following actually sees that post.

So, take whatever your following is, And then multiply that by 10%. If you have a thousand followers, a hundred people, only 10 percent of people see any given posts that you put out there. That’s not many, but when it comes to email marketing, 100 percent of the people on your list, a hundred percent, see the emails you send, it may not all read them, they may not open them, but they’re going to see it in their inbox as they’re cleaning their inbox out.

Right? So definitely to keep in mind, you’ve got equal access in the inbox. Another thing to keep in mind is that there is a three times higher conversion rate for emails than for social media. And so every email you send, if you put that same content on social media, the conversion rate is going to be higher in the inbox than it is on social media.

And I would keep going on and on with these stats, but one more when it comes to return on investment, ROI. For every dollar spent with Instagram, you only get a $5 to $10 ROI return on that investment for each dollar spent. For email marketing, you get a $36 ROI for every dollar. It’s clear, right? Email marketing is where we should be focusing the majority of our marketing efforts.

It should be the cornerstone piece of your marketing and it should be the piece of your marketing that you send all the other aspects of your marketing back to. If you haven’t started your email list, let’s talk about choosing a platform. I have three recommendations that are my top recommendations that I have used.

I’ve used all of these personally. Three different email platforms. If you are just now starting your business and you’re not making any revenue yet, my suggestion would be MailerLite. This is who I started with. They have a free version that will help you get started and get up and running so that you can start an email list without having to put any of your revenue into it yet, especially if you’re not making any money yet.

It’s a great starting place. It doesn’t have the bells and whistles. It’s not the prettiest of all of the different email systems out there, but If you don’t have an offer yet, if you’re not making revenue yet, if you are just trying to figure out this whole system, this whole marketing thing, it is a great place to get started.

If you are making revenue, and you do not need an all in one system, which we’ll get to in a second. So you’ve got, you’re making revenue, you’re making money, you don’t need an all in one system at this point, the Lodesk would be my recommendation. Again, I’ve linked to that in the show notes. They’ve even started checkouts, they’ve got all kinds of new features, they’re constantly rolling out new features, and I’ve used this with clients.

Many times, if I didn’t need an all in one system, I would be using flow desk personally, myself. I cannot recommend them enough. They have all kinds of great features. They also are continuously rolling out new features, which means that they’re continuously listening to their audience and what they need and want, which is huge.

But then also on top of that, they’re beautiful. They are the most beautiful platform for emails, period. And that means that you get to showcase your branding. You get to just make what you’re doing, your touch points with your audience. That much more fun and that much more you. So, that would be my recommendation.

If you do not need an all in one, that’s what I would suggest. Now, if you already have offers, if you have your courses already, and, or, you are getting ready to create your courses, maybe you already have your courses in Kajabi or something like that, and you’re not going to move them, then, I would suggest Flodesk, but if you are planning to create your own courses very, very soon, like within the next like month, you are getting ready to get them set up and running and you don’t have any kind of system yet, I highly recommend Kartra.

Kartra is very similar to Kajabi, um, but it is a totally all in one. I can create quizzes. My quiz opt in, if you go to AmandaWarfield. com slash quiz, you can find out what growth strategies are best for your business. That quiz created totally within Cartra. Uh, my in marketing is all within Cartra. My, my tripwires, my upsells, my checkout system, all of my offers inside of my shop, all of my courses, my membership, all of that is hosted inside Cartra.

It is an all in one system. It is pricier because it’s an all in one system, but I don’t have to pay for a million different pieces. I don’t need to pay for Deadline Funnel, and Flodesk, and Interact, and Vimeo, and it hosts videos, all of that. There are so many pieces of the puzzle for an email marketing strategist.

And for an online course creator that you need for selling your stuff for email marketing and just for marketing in general, that Kartra does it all. So, if that is you and that is something you need, if you need an all in one system, I highly recommend Kartra. So those are my top three, kind of depending on where you’re at with your business, what you’re needing right now.

Either MailerLite, Flodesk, or Kartra would be my recommendations. I’ve been using Kartra since 2021. And from 2018 to 2021, I used MailerLite. And like I said, I have used Flowdesk with numerous of my clients at this point. A lot, a big majority of my clients actually use Flowdesk. And so, I recommend all of those.

They’re all great to work with. Cartra is a bit more of a learning curve for those that have absolutely never done anything like this before. But if you have worked with some systems in the past, it’ll be a piece of cake for you. But Flodesk is an easy drag and drop, beautiful emails. They’re constantly updating and adding to what they’ve got, and so I cannot recommend that enough.

Now, you’ve chosen a platform, how do you get people on your list? You need to create a lead magnet that is going to convert, and for those of you that are in Chase Invisible Marketing, the community, we do have an entire quarter based on creating a lead magnet that converts, because it is such an important piece of this puzzle.

You want to make sure that the lead magnet you’re creating directly links to your offer, but then also directly links to what it is that your people need right now. So I actually had a whole conversation today with a client about, you’ve got great lead magnets already, but the lead magnets you had aren’t hitting on the pain points that business owners, that your audience is needing right this second.

And so if you already have lead magnets. Even if they’re converting well, if it’s converting, you know, crazy bananas, you’re probably good. You don’t need to recreate another one. But if you’re like, I have lead magnet, it doesn’t convert as well as I’d like, and it also doesn’t upsell into my course very well, take some time and think about, okay, if this is my course, what is the step for my course that someone needs?

And then what are the pain points that I’m seeing consistently right now in 2024 of my audience? What is unique right now? What is something that I’m hearing about over and over again, that I’m getting questions about over and over again? What are people struggling with? What are my potential students struggling and create a lead magnet around that you want it to be the step before your course, though, so that way, at the end of the lead magnet, you’re able to say, and if you want to take this a step further, or now you’re ready for the next step, which is my course, and you want to promo your course within lead magnet so that you have a higher chance of converting those people straight from the lead magnet into your course, and if they don’t, you put them in the sales funnel for your course, and then that’s them on their way.

So, different types of lead magnets. Quizzes right now, converting really, really well. Private podcasts, converting really, really well. But, you could also do things like a flow chart, or a decision tree, or a PDF, a challenge, a workshop. There are so many different options for your lead magnet, but the key is to choose your topic and choose what it is that your lead magnet is going to do.

What’s the win that your audience is going to be. Get when they download your lead magnet, choose that first and then decide what kind of container you want to create around that lead magnet. Don’t say, okay, I’m going to create a quiz. What do I need to create? Don’t do that. Create the topic, create the win, know what you’re going to give your people, and then say, okay, how does this work best?

What is the best format for me to deliver this? So once you’ve got your list set up, you’ve got your platform, you’ve got your list set up, you’ve got a lead magnet, what do you do once people are on your list? You want to give them value. Serve them really well. If you have long form content, Blog posts, podcast, YouTube, share about your new content.

Every time you put out a new podcast episode, share about it. Now, the best way to do this is by talking about, like share the big tips, the big, either one tip or sharing or whatever it may look like, give them value and then say, Oh, by the way, I’ve also got a podcast episode about this. You don’t necessarily want to just go Hey, I’m going to podcast episode out like give them the value and then make them go.

Yeah, I want more of this, right? So that’s the best way I think especially if you’re already creating long form content Repurpose what you’re already doing and send it to the people on your list because they’re going to want that value too, right? So that’s one thing you can do but you can also just write up an email if you only email Every other week or once a month.

That’s enough as long as you’re making sure that you’re sending value and you are Talking to your audience and saying I know this is what you’re struggling with and here’s how I can help right now So that’s what I would say to send your list Repurpose your content or let that be your long form content and just really pay attention to what are people struggling with right now?

How can I help how can I help my audience? That’s what you should always be asking yourself now your action step for this week is simply to start your email list if that means that you need to take one of those top recommendations that I mentioned and You know, get started with one of those. That’s your starting step.

If it means that, okay, you’ve got an email list set up, but you’ve done nothing with it. Maybe that means you need to start with creating a lead magnet, right? Whatever it is that you need to do next, let’s get started with it because an email list is truly the the best weapon in your arsenal is the best way I can describe that off the top of my head right now.

It’s the best way to move forward and it’s truly a cornerstone for your marketing. Now, this week’s book recommendation is She’s Not Sorry by Mary Kubica. It is a psychological thriller, but their trigger warning, it is based heavily around suicide. So I’m just going to throw that out there. May not be the book for you, but if.

If you’re not triggered by that and you like psychological thrillers, I highly recommend I’m going to link to it in the show notes for you. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.

The post Episode 227: The Corner Stone of a Successful Marketing Strategy appeared first on Amanda Warfield.

Today I’m going to dive into the three phases of a business journey and exactly what marketing messaging milestones you should be focused on hitting.

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

Now, before I dive too far into this episode and talking about the different marketing messaging milestones for your phase of business, I just want to direct you towards the quiz I have that will tell you which phase you are in if you are unsure.

So if you just go to amandawarfield. com slash quiz. It’ll tell you which one of these you’re in if you’re like, I don’t really know now There are three phases the content creator phase the foundation builder phase and the established entrepreneur phase these are phases that I came up with for the book chasing some marketing and It just is such a an easier way for me to kind of identify My tips and who they’re best for and today I want to use those three phases To discuss What your focus should be when it comes to your marketing messaging because frankly we can get stuck trying to figure out messaging that maybe we just don’t need to understand yet and Aren’t able to truly understand yet, and that’s okay.

And so I just want to encourage you with this You know, the fact that, okay, maybe you’re not too far ahead, or maybe you’re trying to be too far ahead, and it’s okay to slow down and focus on some other things right now, but I also just want to help you understand the messaging aspects you do need, the milestones you should be hitting right now.

So, content creator phase. First things first, you want to understand your audience. Now, this doesn’t mean that you need to fully know and have a really niche audience just yet. I know a lot of times, And really, okay, second milestone is finding your niche, but I know a lot of times finding a niche can be really difficult and having a super narrow audience can be really difficult.

And I can remember being like, Oh, but I don’t, and I see this with clients all the time too. I don’t, I know I want to talk to these people, but I don’t, I don’t know exactly which kind within that yet. For example, I know I want to talk to moms, but I don’t really know if it’s, you know, moms that are. Newly postpartum or if it’s moms that are toddlers or you know, whatever identifying factor within moms It’s okay.

If you don’t fully Know that just yet. You will want to pay attention But at this point you may not know you may be speaking more generally towards your audience and that’s okay but we do want to understand our audience and so you want to be really diving into You What it is that your audience is struggling with right now and it can be more general But you want to know what are moms struggling with?

What are Etsy shop owners struggling with? What are bakeries struggling with? You know, whoever your audience is What are they struggling with right now? And then your niche. Kind of a similar take, right? We have to niche down, and I actually I saw on threads yesterday and oh my gosh, I wish I knew who said it so I could give them credit, but someone said For all the multi passionate entrepreneur, and I’m definitely butchering this, but for all the multi passionate entrepreneurs out there, you have to become known for one thing, find your niche in one thing, and then, once you’ve done that, your people will actually care about all your other passions.

And I just, I wanted to like it a million times. It’s so true. I know that right now it can feel really difficult because you have so many things you want to talk about, but choose one avenue to move forward with and being able to encompass all of your different passions. It will become clearer later, but for now you’ve got to choose one and you’ve got to move forward with it.

And then that being said, you need to double down on what works. If you want to see success right now, only put out things that you’re okay with doubling down on, first and foremost. But secondly, when something works, keep going. Keep going with what works. Don’t just continue to throw spaghetti at the wall.

If something is working, try it again, and then try it again, and then try it again. And if it’s continuing to get response and people are continuing to. You know, respond to that topic to the phrasing of it, whatever it is, you want to keep moving forward that so content creator phase, you want to work on understating your audience, finding your niche and doubling down on what works once it starts working.

Now, for those in the foundation builder phase, now it’s time to narrow down your audience. So you want to look at those you’re serving and you want to really see what the commonalities are. for listening. Here in this phase, again, take the quiz if you haven’t already, but in this phase, you likely have one, at least one strong offer that you are actively serving people with.

And so look at the people that have found you specifically the ones that you enjoy working with most. And what is it that they have in common? What is the overlap between all of those? What is the commonality? And that’s going to help you narrow down your audience. So that’s something you really want to work on right now.

You also want to hone in on the problem that you solve. So not only the niche, not only the overarching topic that you talk about, but specifically what is it that you’re actually solving? So if you know, okay, I’m speaking to bakery owners about bringing in more customers, that was what you decided in the finding your niche section or milestone for the content creator phase, helping bakeries bring in more customers.

But then when you look more closely, you may realize, okay, I’m helping bakeries bring in more customers specifically through print ads or specifically through social media or specifically through, you know, what is How can you take it a step further is kind of where I’m getting at there. So hone in on the problem you’re actually solving and how you’re doing that.

And then I want you to craft your content themes. Now, if you’ve read my book or if you’ve been around for a while, you know, I’m not a fan of the buckets idea when it comes to content themes. I Especially, particularly social media where you’re just like here’s all of my different buckets and I cycle through them But I do think it’s important that you have content themes that you speak to so you may decide That you’ve got let’s let’s go forward with the bakery example.

So let’s say you’ve got maybe your themes are how to create A great bio. Maybe your themes talk about using location within social media. Maybe your themes are how to create reels. Whatever it is that you really want to hone in on, you want to kind of figure out, okay, what are my themes here and what am I going to be continuously talking about?

So, for foundation builder phase, you’re going to narrow down your audience, you’re going to hone in on the problem you solve, and you’re going to craft your content themes. Then for my established entrepreneurs, those of you in this phase, you really have one milestone that has five different pieces to it.

So you want to fully craft and understand your customer journey here. Meaning you need to know problem unaware, problem aware, solution aware, offer aware in. Student or customer or client you need to understand each of those five different pieces What they’re looking for and what they need from you within each of them for the customer journey So, those are the different messaging milestones that you need to understand as you move through the different phases of your business journey.

If you want to really get more specific and understand your messaging a little further, I’m actually hosting a free challenge, it starts next week, called Get More Eyes on Your Sales Page, How to Craft an Irresistible Marketing Message. Get More Eyes on The goal here is to help you craft messaging for your content.

So social media, email marketing, blog, YouTube, podcast, to craft messaging for those pieces of your marketing plan for your content specifically, that will help you drive traffic to your sales page specifically. So if that’s something you’re interested in, like I said, it is a free challenge. I’m going to link to it in the show notes so you can join us.

It’s going to be really fun. Each morning you’re going to get a. A little quick video training from me and a workbook and then we’re going to go live every single day to take it further and to workshop your messaging together. Now, this week’s book recommendation is The Sicilian Inheritance by Joe Piazza and this one It was fun, but also, you know, it was a premise that you’re like, this is such an unreal premise, but it was really, it was fun.

But this girl’s, I believe it’s her great aunt, she was very close to her, she dies, and the great aunt apparently has land that she owns in Italy that no one ever knew about. And she’s like, told her she has to go to Italy and find it and claim it. It’s a whole thing. But, Italy is one of those places that I, I would love to go at some point.

I’m always dreaming of it. So, it was a fun read for me. And, yeah. It was a quick read also, so the Sicilian Inheritance by Joe Piazza, if you want to check it out, I’m going to link to that in the show notes as well. And until next time, my friend, I hope you’ll go out and uncomplicate your marketing and business.

The post Episode 226: Marketing Messaging Milestones for Your Phase of Business appeared first on Amanda Warfield.

If you’re feeling like your marketing is boring and you’re struggling to come up with what to say, you may be tempted to take a left turn and start exploring a new theme in your content. However, this can lead to confusion with your audience, and slow down the Know Like and Trust growth.

Not to mention it may impact your sales.

Instead, if your marketing is feeling stale, I want to encourage you to ask yourself the 4 questions I’m going to share today – they’ll help keep your messaging fresh, without taking you down a rabbit hole.

Don’t forget to subscribe so that you never miss an episode! Also, if you would be willing to leave a review on Apple Podcasts, it would mean the world to me. It’s such a small thing that can make a big difference in helping me spread this message of simplicity to other overwhelmed women.

Have a comment about today’s episode, or a topic you’d like to suggest for a future episode? Shoot me an email over at [email protected]!

If you’re feeling like your marketing is boring and you’re struggling to come up with what to say, you may be tempted to take a left turn and start exploring a new theme in your content. However, This can lead to confusion with your audience and slow down the know, like, and trust growth that you’ve been building.

Not to mention, it could impact your sales. Instead, if your marketing is feeling stale, I want to encourage you to ask yourself the four questions I’m going to share with you today. They’ll help you keep your messaging fresh without taking you down a rabbit hole. You’re listening to episode 225 of the Chasing Simple podcast, and I’m your host, Amanda Warfield.

This episode was brought to you by Gaffin Creative Productions.

How do I find time to create content without overwhelming myself? Where should I even be showing up in my marketing? How do I come up with fresh content ideas? Where should I be focusing my marketing efforts? What is lead generation anyways and how do I do it? Are launches still a thing? And most importantly, How do I put it all together to market my business strategically?

Can I really grow my business without spending all of my time marketing? These are some of the questions that float around in your head when you think of marketing. Welcome, friend. This is Chasing Simple, where practical marketing strategy meets simplicity. I’m your host, Amanda Warfield, simplicity focused content marketing and launch strategist, speaker, educator, and author of Chasing Simple Marketing.

I traded in my classroom lesson plans for helping creative entrepreneurs sustainably fit marketing into their business without it taking over their business. So that they have time to grow their business, take time off, and live the life they dreamed about when they first decided to go out on their own.

When I’m working, you can find me working with one on one clients, such as The Contract Shop and Rebecca Rice Photography on their marketing strategy and copywriting, or helping my students simplify their marketing and launches. And when I’m not, you can find me spending time outside with my husband, Russell, Reading in our hammock, watching Gamecock Sports, traveling, or forcing our cats to snuggle me.

If you feel overwhelmed by marketing, you aren’t alone. Many entrepreneurs find marketing frustrating, overwhelming, and simply an obligation. They know they need it, but they don’t enjoy how easily it can suck up their time when what they really want to be doing is the thing that they started their business to do.

Which is why I’m here. To help make marketing simple and less time consuming. So that you can spend less time on your marketing and more time growing your business and doing what you love. Each week I’ll bring you transparent conversations, actionable steps, and judgment free community to encourage and equip you.

So grab yourself a cup of coffee or whatever your drink of choice is, and meet me here each week for love, support, practical tips, and advice on uncomplicating your marketing and business. Let’s do this entrepreneurship thing together, shall we? Hey, sweet friend. It seems like I attract a lot of introverts with my marketing and if that’s you and you have been throwing around the idea of adding long form content to your marketing plan, you might have been thinking about a podcast.

Podcasts are great for introverts and just for those of us who want It’s the easiest possible route for creating long form content, because you can do it in your pajamas, you can do it no matter what you look like, and all you need is, honestly you don’t even really need a microphone, I suggest you get one, but you just need something you can record on, and if you’re gonna go that route, you need a great editor.

Now, whether you are thinking of starting a podcast or you’ve already started a podcast and you know how overwhelming the production side of having a podcast is, I want to introduce you to Gaffin Creative. Gaffin Creative is a podcast production company. dedicated to empowering creatives like you and like me to use your voice and grow your brand.

They’re not just another production company though, they’re your partners in creativity, community, and success. I have been working with Hayley Gaffin and her team for Gosh, years now, and it is the best thing I spend money on in my business every single month. I love that I can hand off what I’ve recorded, and I know it’s in good hands.

I know that I can fully trust them with all of the audio aspects. They are so aware of how to improve your audio. But then they also do things like, Hey, if you make this tweak while you’re recording, it’ll sound even better. And they’re just, they’re really dedicated to quality. And I knew that, but I really discovered it when I had them edit the audiobook for my book, Chasin Simple Marketing.

They were just so dedicated to the quality, and they were so committed to that project. Honestly, more than I was. And it was just such a reminder of how amazing they are to work with. I know that when I hand over my content each month, that it’s going to be wonderful and that you, as a listener, are going to get a great experience because of them.

So, whether you’re launching your first episode, or you need some ongoing support, they are on a mission to turn dreamers into doers. Thanks. The founder of Gaffin Creative, Haley, actually, she joined us on episode 93 where we talk about cheering other women on in life and business and episode 202 to discuss visibility and podcast guesting.

So if you want to learn more about Haley, those are two great episodes to go check out. And if you’re ready to take your podcast to the next level, visit gaffincreative. com and discover how they can help you bring your podcast to life. Do you struggle with feeling like your content is getting boring?

Like you’re saying the same thing over and over again. And frankly, you wonder if you’re doing yourself a disservice by not keeping things fresh. I know that I actually hear this all the time from clients and it’s not something that I, well, I struggled with at the very beginning of my business, but once I really started to understand marketing, I didn’t struggle with it all that much, mostly because.

I’m an Enneagram One, and my brain likes repetition, but I know that a lot of people struggle with this. This struggle of, well, I feel like I’m just being really repetitive. I feel like my audience is bored. I feel like I’m bored. And this is something that is really, really common. So if you can relate to this, you are not the only one.

And so I want to talk about keeping your content fresh, because it’s actually really important. A good thing to be a broken record. That’s actually what we want is we want your content to kind of sound like a broken record. We want it to be the same thing over and over and over again. And that’s because when we say the same things over and over again, when we’re broken records, when it comes to our marketing, that is when we connect people with.

their areas of expertise. So if you’re hopping around from topic to topic to topic to topic, people aren’t going to know what it is that you do and how you can help them. But if you’re saying the same thing over and over and over again, they’re going to go, Oh yeah, this person connects to this. Oh yeah.

Amanda Warfield, she helps with marketing strategy. Annie Porterfield, also marketing strategy. Marie Forleo, Motivation, Natalie Frank, community, right? Like there, there are these names that we know, Oh, this person does this and this is what I can connect them with. And then when someone says they need that thing, you go, Oh, you need this person.

Oh, you need this person that does ads. Oh, you need this person that does membership setup or setup or whatever the case may be. Talk about something and the more you’re a broken record the more that you’re gonna be connected in that way You’re gonna be that expert in someone’s mind But, I know that that can feel, it can feel stifling for a lot of entrepreneurs, right?

We can feel like we’re bored with our marketing, and we can feel like, but I know so much, I want to share all the things that I know. And here’s the thing. If you’re bored with your marketing, kind of, kind of just blunt there, but too bad. Your marketing is not for you. It is for your audience. And so if you’re bored, it doesn’t matter.

It matters what they need, not what you need. That being said, all of those great things you have to offer, you pour those into your students, to your clients, those are the things that you Help your clients do that. You pour into your membership, pour into your courses. For example, my clients work with me for content, marketing, stretching, copywriting, but what they really get out of working with me is so much more than that, because yeah, we’re working on strategy for marketing, but that also kind of leads into business strategy and inevitably there are mindset issues.

And there, you know, what we end up doing with our one on one clients is a much bigger reach than. What we’re just saying we’re doing with them. And it’s not that it’s a bait and switch. It just naturally, because all of these different aspects of business. They, they overlap. Naturally, our skills are going to overlap in that way too.

And we can kind of help and guide in those ways as well. If you feel like, but I have so much to offer. I want to be a multi passionate entrepreneur, blah, blah, blah, blah, blah. It’s not that you can’t be. It’s just that those skills need to come out in different ways. It’s also a great thing. For, you know, going out in the networking communities and you can share things and talk with others and just getting to build community.

That’s a great way to kind of get to dive into those other things that you love. But when it comes to your marketing, you’ve got to be a broken record and you should be bored. The more you talk about something, the more likely people are to see you as that expert. And this is also really important when it comes to marketing, content marketing in particular, because people see such a small fraction of what you’re posting with your content.

So let’s say. We all know that, like, someone has to see you tell them to take action on something seven to ten times before they do it, right? If we don’t know that, that is just a general kind of marketing thing. I’m not actually sure it’s accurate anymore. It might even be higher than that at this point.

But that’s kind of a general marketing rule of thumb is someone’s got to see it seven to ten times in seven to ten different ways before they’ll take action on it. So you have to talk about your offer seven to ten different times before someone’s going to actually take action. When you talk about one specific thing, you’ve got to ask yourself, have I talked about it seven to 10 different times?

If the answer’s no, that’s a real quick, you’ve not talked about it enough. But even if the answer is yes, you also need to consider the fact that if you’ve talked about it seven to ten different times, no one has seen all seven to ten of those times. They’ve seen a fraction of that. And because we see such a small fraction of what anyone puts out on social media or within their content.

That means you need to talk about it 10 times, that number, so you need to talk about it 70 to 100 times before someone is going to take action on it. And then you’ve got to think about the fact that people find you in different capacities and different ways, and they’re going to, you know, maybe someone found you when you talked about it on the 50th time and there were only 50.

Or 20 to 50 ways that you’ve talked about it in, right? Even if they saw everything. Just because you’ve talked about something a lot, doesn’t mean that people have seen it a lot. And if they haven’t seen it a lot, they can’t connect to you as the expert yet, right? And so when it comes to being bored with your marketing, it’s not for you.

It doesn’t matter if you’re bored, but also you’ve got to think about how many times do I actually talk about this before people are seeing it? And that doesn’t mean send 50 emails or anything like that about one specific thing. That just means you can create 50 to 100 different touch points throughout all of your content and really keep sending people back to that content that you’ve created, those ideas that you’re sharing.

You can be a broken record and you can talk about the same thing over and over again without repeating yourself verbatim. And this is where we can really bring our creativity in and keep it fresh for ourselves and potentially for your clients. It keeps it fresh for them. Or your audience. It keeps it fresh for them, but it also, different ways you say things can connect with people in a different way.

Like, have you ever watched a TV show or a movie and you’ve re watched it and then you see something new or something hits differently that time? It’s the same thing with your content. So even if someone has heard you talk about the same topic, if you just say it in a little different way, they may get it differently.

Or, on the flip side of that, They may not have been in a place where they were ready to get it yet, and now they are, and now I cli So you want to make sure that you’re keeping it fresh while still talking about the same things. And the best way to do that, I actually have these questions inside of the Chasing Simple content planner at the beginning of every single month when you do your prep work inside of the content planner.

There are a few questions that I always encourage my students, my clients to sit down with and anyone who’s bought the planner knows this. This is in the prep work for every single month. So we’ve got within the prep where we’ve got business goals. There’s questions about your business goals. There’s questions about repurposing, but then there’s also a couple questions about messaging.

So I’m actually gonna read those out to you right now. So the first is what is currently affecting your niche? For example, maybe it is November and your audience is feeling really burnt out and they’re just ready for a break. What’s currently affecting them? What is going on in the sphere of your clients?

As I’m recording this right now, it’s summer. So anyone who is a mom right now, or a parent in general, they are Their minds are split, right? They, they’ve kind of got their mind at work, but they’ve also got their mind at home with their kids and they’re figuring out, even if they don’t work in the online space, even if they work a typical 9 to 5, they’re trying to piece together childcare for the summer and camps and conferences and all these things for their kids, right?

And so that’s something that’s currently affecting your niche if you have parents in your niche, right? Then you want to ask, what is happening in current events in pop culture right now? Just a few off the top of my head that I can think of. Justin Timberlake’s arrest, that’s going viral right now. And the fact that the cop, uh, didn’t know who he was because the cop was so young, which hurts my soul, but it’s fine.

Um, that’s something that’s going viral. Taylor Swift having Travis on stage at the Arrows tour, which like, I can’t, can’t right now. Um, but even if you’re not a Swifty, you’ve probably seen people talking about that because it’s a huge pop culture moment. That Swifty fans are like, wait, what’s happening?

This is not a thing that she does, right? Um, so those are just a couple, like, really quick off the top of my head. These are pop culture things that are happening right now. The next thing, what does your audience need to hear from you this month? And so this kind of relates back to that first question, like, What do they need to hear from you?

And what are they struggling with? And then the final question is, how can you serve your audience this month? So, if these are the things they’re struggling with, these are the things they need to hear from you, how can you serve them well? How can you take that and serve them well? And then you want to take all of your answers to this and look at it through the lens of whatever you’re marketing currently.

And so if you are, if, Business goals was again, one of those things that I mentioned a whole bunch of questions about business goals that I walk people with the planner through, but you take those goals and let’s say you’re in the midst of pre launching a certain offer. So, okay, within that offer, what’s your messaging around that offer and how can you take that messaging and.

Look at it and recreate it through those lens, through the lens of those four questions I just asked. So, how can you talk about that thing and maybe use a meme from the Justin Timberlake’s DUI? Or from having Travis on stage? Like, how can you take pop culture moments? and look at that messaging and kind of give them a spin that just is eye catching and funny.

How can you look at it through the things that your audience is struggling with right now? So you can take that general messaging and then really gear it specifically towards what they’re struggling with right now and what they need from you right now. And so that’s just four questions you can ask yourself to take what you’ve always like that broken record aspect of I always talk about this, I always talk about this, I always talk about this and give it just a quick twist to make it feel a little fresh even though it’s something that you’ve talked about a hundred times, two hundred times and you feel bored with it.

This can help your boredom and it can also help it connect with Your audience as well in a different or new way that being said just a quick recap if you feel like a broken record That’s actually a really good thing If you are bored with your content too bad because we want you to be a broken record so that your audience can connect you as an expert with that idea and if you You can keep things a little fresh for yourself by asking yourself those four questions.

What is your audience currently struggling with right now? What’s happening in pop culture and in current events currently in this moment in time? What does your audience need to hear from you right now? And how can you serve your audience well this month? So ask yourself those four questions. Take the messaging that you feel like is just a broken record and so boring.

Mash them together. That’s gonna help you keep your marketing fresh. While still submitting yourself as the expert in whatever it is that you talk about and whatever it is that you’re offering your audience. Now, your action step for this week is to take some time to just sit with these questions and answer them for yourself and for your own messaging.

And your book recommendation is Organizing Solutions for People with ADHD by Susan Pinksey. I really like the way that she laid this book out. It’s kind of, you know, room by room, section by section, and although I didn’t love all of the tips, it did help me understand better the way my husband’s brain works as far as how he thinks organizing should happen, and that was really helpful.

I tend to be a bit of a perfectionist when it comes to the way things are organized in our home. Despite the fact that I’m pretty sure I have ADHD, but that’s a, that’s another topic for another day. Um, but I highly recommend this book, even though they weren’t all my favorite solutions, it did help me better understand so much more about the ADHD brain by reading it.

So, highly recommend if you were Someone in your household has ADHD, it’s a good rate for sure. And until next time, my friend, I hope that you’ll go out and uncomplicate your marketing and business.

Thank you so much for joining me here today, friend. You can find this episode’s show notes as well as all of the resources you need to simplify your marketing over at amandawarfield. com. If you liked what you heard here today, be sure to subscribe to the podcast so that you never miss an episode. And if you could take a moment to leave a rating and review, it would truly mean the world to me.

Ratings and reviews are the number one way that you can support a podcast and ensure that it sticks around for many more episodes to come. I’ll see you next time. Now go out and uncomplicate your marketing and business.

The post Episode 225: 4 Questions to Ask Yourself to Keep Your Marketing Messaging Fresh appeared first on Amanda Warfield.