Chasing The Insights

In this episode of Chasing the Insights, I talk to Author, speaker and CRO guru Martin Greif.

Martin talks to us about the why and how of building digital relationships.

Martin Greif is a conversion rate optimization expert, author, speaker, entrepreneur, senior executive, team leader and the kind of guy who likes to see everyone win. He brings more than 25 years of sales and marketing experience to SiteTuners, where he is responsible for driving revenue growth, establishing, and nurturing partner relationships, and creating value for SiteTuners' broad customer base.

While running the SiteTuners' organization, Martin wrote a book on Conversion Management sharing his vast knowledge and experience in the Digital Marketing world. The book "True Connections – Relationship Marketing in the Digital World" was published in 2020 and can be found on Amazon.

Martin serves as the Chair of the Conversion Conference, which is coming up June 20-21 Las Vegas. The mission of the Conversion Conference is to help attendees learn how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and introduces them to the right technology to make it all happen. Over the course of over two dozen highly rated shows in the US and Europe since 2010, thousands of people from over 40 countries have taken part in advancing the art and science of conversion rate optimization (CRO). CRO makes websites and landing pages more efficient once someone lands on them.

Martin also serves on the Board of Directors for Vincent House. The mission at Vincent House is to assist, promote, and celebrate individuals recovering from a mental illness in their effort to improve social and vocational skills, and become employed in the community.

In this episode of Chasing the Insights, I talk to author and fractional DOO Lloyd Thompson.

Lloyd talks to us about the three ways you can leave your day-to-day.

Lloyd Thompson - Having spent over 20 years in the corporate world in technical and leadership roles, he wanted out.

Lloyd discovered an opportunity to provide his "Director of Operations" services on a fractional basis to smaller non-corporates that are more nimble and interesting.

Today, Lloyd and his team continue to serve a pick and mix of clients ranging from e-commerce, education, real-estate to a variety of coaching and agency businesses.

For Lloyd, it has been a delight moving to support online businesses. Things move much quicker. He is able to help businesses with simple and effective solutions which have been distilled from the very best frameworks that worked in corporate land, without the red tape!

Lloyd has since published "9 ways to leave your day-to-day operations" to help business owners know where their blind spots might be and how a Director of Operations can help them if they want to delegate these "ways" to someone else.

In this episode of Chasing the Insights, I talk to digital marketing guru Hernan Vazquez.

Hernan talks to us about small businesses' mistakes when running Facebook ads and how to avoid them in a post IOs 14 era.

Hernan Vazquez is an entrepreneur and digital marketing expert with over 13 years of experience creating advertising and marketing campaigns that focus on bringing clients and students more clients, leads and profit.

Over the past seven years, he's been responsible for over $60M+ in profitable social media ad spend and generated over $200M in revenue for clients, helping brands like Grant Cardone, Russell Brunson, Tony Robbins, Frank Kern, Agora Publishing, Dan Henry, Patrick Bet-David, Paul Getter and many others.

Founder of "Scale Driven", an award-winning digital marketing agency focused on helping companies increase revenue by developing better digital marketing and advertising initiatives. With team members throughout the United States, South America, and Europe, his company works with clients worldwide.

In this episode of Chasing the Insights, I talk to entrepreneur and marketing specialist Patty K.

Patty talks to us about how to find the right words to talk about your business even if what you do is hard-to-explain, your services are invisible, and eleventy billion other people do what you do.

Patty K is on a mission to help smart people get their wisdom out of their heads and into the world.

She works with coaches, consultants and experts who wish to build a business and personal brand based on the substance of their work. She helps her clients stand out from their competitors, attract clients, and build a scalable business with crystal clear messaging, a sales system that maps to their clients' buying journey, and thought leadership that includes speaking, writing, and developing intellectual property.

If you were a fly on the wall watching Patty work with a client, you'd see her nodding and asking the odd question as her client "talks out" their wisdom and expertise. After the meeting, Patty would retreat to her bat cave with a notebook and pen. She'd emerge with succinct client-centred messaging, a marketing strategy, outline for a signature process, ideas for products, services, workshops, presentations - and a diagram or two to visually tie everything together. Her shocked client would say something like: "I've been banging my head against the wall for 2 YEARS trying to figure this all out…and here it is!!!"

Patty has been earning her keep as a self-employed professional since years began with a 1. Her eclectic background includes computer programming, instructional design, technical training, coaching, and a brief foray into standup comedy. After 15 years of "sales and marketing as a nemesis," she discovered that she (gasp!) had grown to like that part the best. She began her current marketing advisory business in 2011.

Patty is the author of The YOU-Shaped Business: Authentic Marketing for Solo-Entrepreneurs.

In this episode of Chasing the Insights, I talk to health professional and entrepreneur Julie Hutsell-Starling.

Julie talks to us about how to avoid burnout as an entrepreneur.

Since 2000, Dr. Julie Hutsell-Starling, DACM, L.Ac has been discovering, studying, and experiencing the mind/body connection and multiple energetic modalities that allow you to tap into your body's innate sense of balance, health, and well-being.

Her personal journey started when she was just 27 and diagnosed with chronic pain. While healing herself, she discovered acupuncture and Chinese Medicine, which she found extraordinarily helpful with the pain and more importantly, helped her get to the root cause of the pain, which has kept it from returning all these years.

In this episode of Chasing the Insights, I talk to best-selling author James (Jim) G. Wetrich.

Jim talks to us about his book and where good leaders go bad.

James G. Wetrich, LFACHE, PCC is a USA Today and Wall Street Journal bestselling author and author of Stifled Where Good Leaders Go Wrong.

He is the CEO of The Wetrich Group of Companies which provides executive coaching, mentoring and leadership development programs highly sought after. Jim has led team on three continents over more than 40 years and has consulted with more than 100 companies and coached more than 100 executives.

Jim has 40+ years of experience across many types of organizations and in key leadership roles. He has "been there." He relates to the situations of his clients and the challenges and opportunities they are facing and knows that as leaders we must be committed to developing people as most have more potential than realized but need a leader to nurture their confidence.

Jim is also intent on continuing to improve the effectiveness of coaching and the return on that investment

In this episode of Chasing the Insights, I talk to the host of one of the world's most popular YouTube channels, Jesús Ramirez.

Jesús talks to us about how to get a million subscribers on YouTube.

Jesús Ramirez is a graphic artist and educator specializing in Adobe Photoshop.

His clients include Adobe, Microsoft, Motorola, and Conde Nast. Most recently, Jesús has worked as a Finisher in the Hollywood industry, creating film and TV posters for HBO, HULU, Netflix, and CBS.

Jesús also runs the Photoshop Training Channel, one of the world's most popular Photoshop YouTube channels, with over 1.9 million subscribers.

Over the last seven years, Jesús has been a speaker at over 30 conferences worldwide. Most notably, Adobe MAX, Creative Pro, Photoshop World, PhotoPlus, and WPPI.

In 2019, Jesús was one of the 40 Under 40 recipients of Cal State East Bay.

In this episode of Chasing the Insights, I talk to branding guru Kim Rozdeba.

Kim talks to us about the five Cs of branding, which make a complex topic simple by summarizing them in five easily understood elements.

Kim Rozdeba Author, blogger, and branding guru Kim Derrick Rozdeba has guided some of the Fortune 500's oldest and most iconic brands.

Unfortunately, today the world is flooded with brands jamming every communications channel with the hope of gaining prosperity and fame. As a result, connecting to customers is almost impossible—they hear, see, and engage only with the brands they understand.

Branding is a process, not a goal. The goal is to surpass customers' expectations at every touchpoint, so they feel the brand's love. Kim is passionate about branding and is eager to share his three decades of branding insights.

In this episode of Chasing the Insights, I talk to the king of appreciation Steve Buzogany.

Steve talks to us about how small businesses are (unintentionally) poisoning the best relationships...and how to correct it.

Steve Buzogany has been a small business owner since 2012 who focused his business around one thing...building deep and meaningful relationships. By doing so, he was able to sell nearly $100M worth of real estate working 3-4 days a week and while taking off 1-2 months per year.

Today, Steve teaches other small businesses how they can quickly stand out among the crowd, build deep and substantive relationships, eliminate burnout and take more time off, generate more referrals, increase income, and have more fun in their career.

In this episode of Chasing the Insights, I talk to legendary author and brand guru Ben Baker.

Ben talks to us about telling the story of change. How to enable change within large to enterprise level companies.

Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.

He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.

He is the author of two books: "Powerful Personal Brands: a hands-on guide to understanding yours," and "Leading Beyond a Crisis: a conversation about what's next," and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.