The road to success can be fraught with difficulties, but for Dee Murthy it truly has been a journey of discovery. He is co-founder of the LA-based fashion brands Five Four Group and Young & Reckless, and is also a presenter of the Deetour podcast and co-host of the Group Chat podcast. In this fascinating conversation, he explores how he had to shift his mindset to create a brand that really connects with its customers. He realised that to front this brand he needed to become famous – so he started a podcast, began vlogging, became more active on Twitter, and above all else, and stopped caring so much about the opinions of others and ignored anyone who didn’t support him. Dee also offers practical advice you can take to follow in his footsteps.