ChatB2B

In this episode, we’ll explore how Lenovo’s Solutions & Services Group is navigating AI adoption in global campaign marketing. Shoeb will share how his team is moving from “AI is great” to “show me,” running controlled pilots, building the case for scale, and confronting the real organizational blockers (from skills gaps to procurement contracts) that sit between experimentation and impact. We’ll also dig into how B2B buying is shifting as AI agents become the first gatekeepers, what “generative engine optimization” means for content strategy, and why building a culture of smart risk-taking matters more than ever. 

Timestamps: 

00:00 Introduction and Guest Overview

01:14 Shohab Shaikh's Role and Lenovo's Strategic Focus

03:23 Lenovo as a Holistic AI Enabler

04:38 Prioritizing AI Use Cases in Marketing

07:23 Quantifying AI Impact and Cost Savings

10:28 AI for Storytelling and Video Production

12:39 Advancements in AI Avatars and Multilingual Content

16:03 AI in the Buying Committee and Decision-Making

18:26 AI's Role in Research and Customer Insights

20:12 Balancing AI Deployment and Organizational Risks

22:20 Overcoming Organizational Barriers to AI Adoption

24:54 Experimentation, Risk, and Learning from Failures

28:58 Training AI Models and Data Investment

33:18 Measuring ROI and Impact of AI Initiatives

36:12 The Future of AI: On-Device and Hybrid Models

40:25 AI as a Decision-Making Partner

43:47 Organizational Challenges: Skills, Governance, and Tools

46:20 Data Privacy, Security, and On-Prem AI

49:38 The Rise of On-Device AI and Local Models

52:19 AI in Content and Search Optimization

55:22 AI as a Co-Buyer and Content Relevance

58:36 Adapting Content for AI Discovery and Search

01:04:19 Looking Ahead: 12 Months of AI Innovation

01:06:41 Closing Remarks and Future Outlook

Links to content mentioned: 

• Lenovo Tech World 

• Profound (GEO platform) 

• Intercept Watchtower (AI-powered research) 

• MAICON — Marketing AI Conference 

• Blitzscaling Ventures 

• Jeremiah Owyang keynote (YouTube) 

• Adastra (Global MSP) 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

In this episode, we’ll explore how AI is reshaping modern go-to-market teams through the lens of Marketing and RevOps convergence. Tristan will share how he’s thinking about team design and new responsibilities as “managing AI agents” becomes a real role shift, and we’ll dig into practical AI use cases inside TELUS Agriculture & Consumer Goods. What’s working today, what’s still experimental, and what he expects to scale in 2026. 

Timestamps: 

00:00 Introduction and Guest Background 

01:11 Overview of TELUS Agriculture and Consumer Goods 

03:16 The Role of Data and AI in Business Growth 

05:19 Integrating Marketing and Revenue Operations Teams 

07:20 Targeting and Focus in Revenue Operations 

09:27 AI and Team Design: Skills and Structure 

11:29 The Rise of Domain-Specific AI Agents 

15:33 Managing AI Agents: Key Principles 

18:24 The Human Element in AI Transformation 

22:00 Partnering for AI Success 

23:41 Building a Culture of Co-Development and Feedback 

28:56 Current AI Use Cases in Revenue and Marketing 

30:55 AI for Customer Churn Analysis 

34:38 Using AI to Generate Market-Driven Content 

38:41 Top AI Initiatives for 2026

43:33 From Personal to Organizational AI: The Next Evolution 

46:01 The Impact of AI on B2B Buying Processes 

54:36 Future Trends and Opportunities in AI for B2B 

57:25 Balancing Optimism and Caution in AI Development 

58:40 Closing Remarks and Key Takeaways 

Links to content mentioned: 

• Gemini Gems overview 

• Profound 

• Intercept Watchtower 

• The AI-Driven Leader 

• MIT report coverage: “95% of generative AI pilots… failing” 

• Where Is A.I. Taking Us? Eight Leading Thinkers Share Their Visions 

• OpenAI “5-level progress framework” coverage 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

This episode introduces Francis Silva, Intercept’s first Chief Technology Officer, and explores a practical response to what enterprise marketers are feeling right now. Teams are being told to sprint toward AI and agents while legal, IT, and procurement slow adoption, and while the AI tool landscape changes faster than governance cycles can keep up. Francis defines what agentic marketing actually means, maps where most teams sit on the Marketing AI Maturity Curve, and shares real world, anonymized projects that show how AI moves from experimentation into secure, reliable day to day workflows. 

Timestamps: 

00:00 Introduction to AI and B2B Marketing 

01:02 Understanding AI Agents 

03:21 Defining Agentic Marketing 

05:47 The Tension Between Marketing and Legal 

06:48 Misconceptions About AI Agents 

10:22 The Importance of Strong Fundamentals 

12:06 The Role of Innovation Partners 

21:39 Deciding What to Build, Buy, or Delegate 

25:26 Marketing Maturity and AI Integration 

30:56 From Single Player to Multiplayer Mode 

34:53 Real Value Creation with AI 

45:34 Overcoming Experimentation Traps 

Links to content mentioned: 

• Intercept's Watchtower 
• The AI-Driven Leader by Geoff Woods
• Predictably Irrational by Dan Ariely

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

This episode explores how AI is redefining creative work; from how content is made to how creative teams organize, collaborate, and make decisions. Catherine Richards, former enterprise marketer at Dell, Adobe, and VMware, shares what she’s learned leading AI adoption inside complex organizations and building one of the first Marketing AI Councils. We dig into how creativity itself is being redefined, how teams can protect originality in an age of efficiency, and what it means to lead creative work when systems are becoming intelligent. 

Timestamps: 

00:00 The Evolution of Creativity in the AI Era 

03:00 Human Judgment vs. AI Patterns 

05:49 Credibility as the New Originality 

09:05 Outcome Architecture and Cross-Functional Teams 

11:47 The Role of AI in Content Creation 

15:08 The Future of Marketing Roles 

17:47 Navigating Constraints in Creativity 

21:02 The Importance of Domain Expertise 

24:05 AI as a Creative Partner 

27:04 Building Effective AI Councils 

30:08 The Intersection of Creativity and Compliance 

33:02 Innovating Within Constraints 

36:10 The Shift from Volume to Value 

38:59 Unlocking Potential with AI 

42:02 The Future of Content Strategy 

Links to content mentioned: 

• AI Truth Teller 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

This episode explores how SAP is redefining social media in the age of AI. Kelly Broili, VP of Global Social Media, leads one of the largest and most complex social operations in the tech industry. She shares how her team is finding the balance between scale and authenticity, keeping creativity and trust at the center while adopting AI across workflows. 

The conversation digs into what authenticity really means today, where AI adds value, and how social teams can stay human as they scale. 

Timestamps: 

00:00 Introduction to AI and B2B Marketing 

03:07 The Evolution of SAP's Social Media Strategy 

05:49 Authenticity in Social Media: A Changing Landscape 

08:57 Building Trust Through Engagement 

12:09 The Role of AI in Content Creation 

14:55 AI as a Thought Partner in Social Media 

17:53 Practical Applications of AI in Social Media 

21:08 The Future of AI and Social Media 

24:08 Navigating the Challenges of AI Content 

27:00 The Importance of Transparency in AI Usage 

30:11 Final Thoughts on AI and Human Connection 

 
Links to content mentioned: 

• Otani method  

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

This week we chat with Dylan Fedy, Director of Marketing & Customer Insight at Procom. This episode will explore how Procom is using AI to drive real business results, from automating sales training simulations to deploying voice agents for customer conversations. Dylan shares what’s working, what’s not, and how to move from experimentation to measurable impact. 

Timestamps:  
00:00 Introduction to AI in B2B Marketing 

01:30 Defining Practical AI 

03:30 Integrating AI Across Business Functions 

05:54 AI-Powered Sales Training 

15:36 Exploring Voice Technology for User Experience 

20:28 Balancing AI and Human Connection 

24:21 The Future of AI in Recruitment 

26:12 The Importance of Starting Small with AI 

28:08 Identifying Effective Use Cases for AI 

30:22 Building Trust Through Early Wins 

32:03 Creating an AI Champions Group 

34:16 Overcoming Resistance to AI Adoption 

39:23 Measuring ROI and Success in AI Initiatives 

43:21 Learning from AI Implementation Challenges 

46:15 Scaling and Operationalizing AI in Organizations 

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

Audrey Davidson, Head of Integrated Marketing Americas at Microsoft is discussing how AI is reshaping the structure, workflows, and skills of modern marketing organizations, illustrated by Microsoft’s concept of the “Frontier Firm” and what it means for marketing organizations striving to stay ahead. We also learn about the new role of humans in Marketing organizations, working side by side with AI teammates.

Timestamps:  

00:00 Introduction to AI in Marketing 

01:24 The Role of Critical Thinking in Marketing 

08:10 Understanding the Frontier Firm Concept 

12:05 Demystifying Microsoft's Co-Pilot 

20:00 Building the Business Case for AI 

29:15 Fostering a Culture of AI Adoption  

Links to content mentioned: 

• Learning resources on Copilot, mentioned in the episode: Microsoft Copilot Academy | Microsoft Learn 

Want to learn more about Intercept? Check out our website:  

Intercept | B2B Marketing Agency for Global Tech

Jessica Hreha, Director of Marketing AI Transformation at Veeam shares how marketing teams are adopting AI and what it takes to move from pilot projects to scaled adoption. Along with her work at Veeam, Jessica has previously built AI councils and transformation offices at VMware and Jasper, and shares lessons on what skills leaders need to guide their teams through AI adoption.

Links to content mentioned: 

• www.Heartframework.com 

Want to learn more about Intercept? Check out our website: Intercept | B2B Marketing Agency for Global Tech 

Shelley Green, Director of Microsoft Cloud – Copilot and Security at TD SYNNEX helps us explore how AI can support partner growth, especially for those who are under-resourced or earlier in their marketing maturity. We dig into where partners struggle the most and which AI use cases could realistically make a difference, from content creation and campaign execution to sales training. Shelley shares her perspective, highlighting what’s working, where the opportunities lie, and how vendors and distributors can make AI more accessible and impactful for partners. 

Links to content mentioned: 

Forbes: 95% of AI Pilot fail (M.I.T.) 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future. 

Links to content mentioned: 

Microsoft Report: Working with AI: Measuring the Applicability of Generative AI to Occupations 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech