ChatB2B

For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results. 

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Intercept | B2B Marketing Agency for Global Tech 

What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next. 

Links to content mentioned: 

• JOLT effect by Matt Dixon: JOLT Effect Home Page 

• MIT Paper: 95% of corporate AI pilots failing: MIT: Why 95% of Enterprise AI Investments Fail to Deliver | AI Magazine 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech 

ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization. 

Want to learn more about Intercept? Check out our website: 

Intercept | B2B Marketing Agency for Global Tech