Breaking Through in Cybersecurity Marketing

ChatGPT vs storytelling with David Ebner


Listen Later

In this episode, David Ebner, Founder of Content Workshop, joins Maria and Gianna to discuss the future of writing.

 

To begin, David offers his own thoughts on ChatGPT. Like any new form of technology, it is understandable that the initial launch of ChatGPT was met with hesitation. Simply put, ChatGPT is a language processing tool that works on probability. Davis sees it more as a muse than a replacement for genuine writing. Content Workshop, he explains, is a storytelling agency helping brands tell their stories to drive new business and leverage their goals. It has not been possible for them to leverage AI to help with their writing simply because AI is not able to convey empathy. Next, hear what storytelling means to David. What really makes storytelling a work of art is its ability to inspire connection and bring an audience to a place they were not at prior to reading the content. Every piece of content should entertain, elevate, and engage their audience in this exact order.

 

Shifting gears, David explains how engaging people makes for a loyal audience, and loyal audiences will think about your brand and look towards you for answers in times of need. It is so crucial to make content entertaining so that it doesn’t feel like a chore for audiences to read. Content workshop takes a unique approach in which they aim to embody the life of the individual, rather than the brand. What problem led them to the brand initially? How is the person's life better now that they have discovered the brand? A brand is not a color or logo, but rather what lives in the hearts and minds of the viewer. From a tone point of view, it’s important to have a brand identity and voice first. Finally, our guest and hosts engage in a fun guessing game to reveal what career David would pursue outside of the cybersecurity marketing field.

 

Links:

 

Follow David on LinkedIn.

Follow Gianna on LinkedIn.

Catch up with Maria on LinkedIn.

Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter.

 

...more
View all episodesView all episodes
Download on the App Store

Breaking Through in Cybersecurity MarketingBy Cybersecurity Marketing Society | N2K Networks

  • 5
  • 5
  • 5
  • 5
  • 5

5

21 ratings


More shows like Breaking Through in Cybersecurity Marketing

View all
Security Now (Audio) by TWiT

Security Now (Audio)

1,979 Listeners

MacBreak Weekly (Audio) by TWiT

MacBreak Weekly (Audio)

2,013 Listeners

Marketplace by Marketplace

Marketplace

8,659 Listeners

Planet Money by NPR

Planet Money

30,839 Listeners

TED Radio Hour by NPR

TED Radio Hour

22,072 Listeners

Hidden Brain by Hidden Brain, Shankar Vedantam

Hidden Brain

43,483 Listeners

CyberWire Daily by N2K Networks

CyberWire Daily

1,009 Listeners

Pivot by New York Magazine

Pivot

9,202 Listeners

Pod Save America by Crooked Media

Pod Save America

86,708 Listeners

Up First from NPR by NPR

Up First from NPR

56,221 Listeners

Darknet Diaries by Jack Rhysider

Darknet Diaries

7,879 Listeners

Crime Junkie by audiochuck

Crime Junkie

366,047 Listeners

CISO Series Podcast by David Spark, Mike Johnson, and Andy Ellis

CISO Series Podcast

189 Listeners

Hacking Humans by N2K Networks

Hacking Humans

314 Listeners

Morning Brew Daily by Morning Brew

Morning Brew Daily

2,969 Listeners