Craig and Chau Lui, Co-Owner of Paris Jewellers, discuss the remarkable journey of the Edmonton-based jewelry brand that originated from humble beginnings to a thriving jewelry brand with 23 locations across Canada. Chau recounts how her mother’s perseverance as an immigrant led to the establishment of the first store, even in the face of language barriers. The family’s dedication and the warm embrace of the St. Albert community propelled the brand’s growth, marked by a unique combination of passion and clear responsibilities.

The conversation delves into the intricacies of the jewelry business, highlighting the company’s dual focus on in-store and online experiences. Chau emphasizes the distinct preferences of customers across various locations, where factors like cultural nuances and trends play a significant role. This adaptability extends to Paris Jewelers’ innovative approach to product development, where Chau describes a data-driven process that responds to customer demands while celebrating personal moments through intricately designed jewelry pieces.

Looking ahead, the dialogue touches on the challenges posed by the pandemic and the company’s resilient response. Chau discusses the insights gained during lockdowns and the transformative power of perspective that prompted the company to reevaluate its strategies and streamline its operations. With a focus on maintaining the bond of trust with customers and further expansion, the video podcast provides an insightful glimpse into the dynamic world of Paris Jewelers and its continued commitment to crafting meaningful jewelry experiences.

• Chau Lui, Co-Owner of Paris Jewellers
• Paris Jewellers

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Background Music Credit: Hard Boiled Kevin MacLeod (incompetech.com). Licensed under Creative Commons: By Attribution 3.0 License. http://creativecommons.org/licenses/by/3.0/