Cheat Codes: Play The Marketing Game On Easy Mode

Cheat Codes: Play The Marketing Game On Easy Mode

By Todd Clouser and Obaid DurraniBusinessMarketing
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Cheat Codes: Play The Marketing Game On Easy Mode episodes

  • What Does It Really Mean To "Build A Media Company" in B2B?

    On the last episode of Season 1, we broke our rule. We had ONE rule and it only took 13 episodes to break it: No guests, just unscripted conversations. Well, we broke the first part, but there was still absolutely no script or pre-conceived questions coming into this episode and the resulting learnings were pretty incredible. We broke our rule because we wanted to talk about building a media company in B2B and that conversation couldn't possibly be complete with the one and only "Mr. B2Beast", Will Aitken. We're talking How to build a media company, content creation tips, how to build content that connects with the audience, how to come up with ideas, some straight facts about B2B alien encounters, and some other random sh*t that just makes sense if you're trying to build a media company with your content.

    Listen to it. You'll be glad you did.

    Then shoot Todd and Obaid a DM telling us if you want more guests or not.

    47 min
  • How to Create Memorable Experiences in Sales - A Potential Framework

    2022 is almost over, and many B2B companies have either transitioned to a buyer-centric, demand generation strategy, or want to. We're also now beginning to consider things like memorable experiences in marketing, creative concepts, substance and delivery, and more.

    However, though this is a welcome evolution of marketing and content creation, it shines a light on a major problem: We're trying to power 2022 marketing playbooks with 1990s sales engines. 

    How disappointing is it when the experience you get before you decide to buy doesn't align with the actual buying experience? It sucks! 

    Here's Obaid and Todd's answer to "how do you apply memorable experiences to the sales process?"

    Follow Todd & Follow Obaid

    26 min
  • Does Entertaining Content Drive Real Business Results?

    Short answer...Yes. This is a must-listen, so just hit play.


    Follow Obaid and Todd on LinkedIn.


    Want to talk marketing, find collaboration opportunities, get feedback on content before releasing it, and maybe join us for our weekly game night? Join the private Easy Mode Discord Community.

    47 min
  • Should You Post Content If It Doesn't Turn Out How You Planned?

    One of the hardest parts about creating content is imposter syndrome—Is this stupid? How will people react? You want to know the easiest way to avoid all that? Run with it all. Good ideas, bad ideas, do it all. There's only one way to find out what is going to stick and that is to experiment. If you don't, you'll end up creating the same thing as everyone else and blend in with the crowd.

    19 min
  • How Do You Create So Much Content?

    We're not going to bullshit you—creating content is hard. Especially if you're constantly creating memorable experiences. In this episode, we talk about the processes that have allowed us to put out high-quality, creative content on a daily basis without leading to burnout. And when burnout does happen, we talk about how you can get through it and avoid it in the future.


    36 min
  • The No Good, Awful Truth About Blogging and How To Fix It

    There's nothing wrong with blog posts. At least, not the format itself. The problem is how most marketers approach and use blog posts. In this episode, we dive deep into the state of blogging, why it has fallen out of favor with SaaS companies, where the problems stem from, how we can improve the quality of our blog content and more.

    46 min
  • What's the Best Way To Launch An Advocacy Program?
    Getting buy-in to launch an employee advocacy program can be difficult. It's even harder to get people to go above and beyond their normal day-to-day roles to post content on platforms like LinkedIn and TikTok. In this episode, we talk about previous failures we've experienced launching these programs, how we would do it differently now, and a full framework you can use to successfully launch your employee advocacy program.
    40 min
  • Should You Post Generic Advice For Reach?
    Generic content gets tons of engagement. It does so because anyone, no matter their expertise can relate to it. But should generic content play a role in your content strategy? Maybe. Maybe not.
    "Create content that stands out in a sea of sameness"
    "Make your marketing team a media company"
    "Humanize your content"
    All of these are common pieces of advice that we hear all the time and neither is inherently bad. In fact, at face value, they both sound like good advice. But they both share something in common—they both lack any context. What does "turn your marketing team into a media company" really mean? 
    As marketers, we like to overcomplicate things and that's exactly what Obaid did when he was interpreting that same generic piece of advice.
    So if you truly want to "create content that stands out in a sea of sameness," do it by providing the context needed for your audience to understand what your point of view.
    16 min
  • Can We Redefine What "Repurposing Content" Means?
    We've been told for the past decade that we need to be creating one piece of content and repurposing it across all channels. That may have worked in years past, but in an age where everyone is running that playbook, it's no longer enough to show up on all channels. You need to execute well on the channels that you play on. Repurposing no longer means reformatting a video or image for the proper dimension and reposting. You need to optimize the content itself for the platform.
    27 min
  • What Would You Do With Unlimited Marketing Budget?
    Hypothetical question: If you had unlimited marketing budget, how would that change what your current strategy looks like? It's easy to brush off as a silly question, but the fact of the matter is, if you have an idea for something that could be done with unlimited budget, there's a version of that that can be done on a much smaller budget. 
    And the real question is, is that thing anywhere close to what you're currently doing?
    If the answer is "no", this episode is for you. 
    Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn
    29 min

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