Cheat Codes: Play The Marketing Game On Easy Mode

Cheat Codes: Play The Marketing Game On Easy Mode

By Todd Clouser and Obaid DurraniBusinessMarketing
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Cheat Codes: Play The Marketing Game On Easy Mode episodes

  • How Obaid's Reality As A Content Marketer Came Crashing Down
    The question that marketers have feared for years: Yeah, but how are we going to promote the content? The old answer was:
    Step 1: Put it in an ebook
    Step 2: Send it to our email list
    Step 3: Create an ad that sends new people to a landing page so we can get them in a nurture sequence.
    Step 4: Repeats from step one until they hit a lead score and can be sent to sales.
    In this episode we talk about the new way, how to find a company where you can implement the new way, and how to approach the interview to insure there are no red flags.
    Join the Discord group and our weekly meetup: https://discord.gg/WqaNskUn
    23 min
  • How Do You Build a B2B Community People Actually Use?
    Most B2B communities are filled with people that had high hopes when they joined, but 20 minutes after signing up, they never come back. In this episode Todd and Obaid talk about building communities (or groups) that people make checking part of their daily routine.
    25 min

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