Cheers To Business

On this special installment of The Best of Cheers To Business, Karen and show producer Johnny Gwin have gone thru two and half seasons to find some of the finest moments from one of their favorite things to talk about, turning that passion or hobby into a profitable business. So, sit back, pour yourself a glass of your favorite beverage, and soak in this informational and inspirational packed show that we are calling Cheers To The Side Hustle.

Featured Past Guests On This Episode

- Scotty White: a self-described Comic book geek that's becoming a comic book author and animator.

- Abe Partridge: a one-time Baptist preacher that's now rising up the charts as a folk musician and artist.

- Tony Ingram: a sizzling hot homemade Salsa manufacturer.

- John Serda: a beer lover that is growing a beer (and coffee) empire.

- Chris and Laney Andrews: a couple that together is building a food tourism business from scratch.

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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this very special first-ever best off episode, Karen and show producer Johnny Gwin have picked the best moments (so far) from the show talking about and giving insights on sales. Some of our brilliant guests share their knowledge on what makes a good salesperson, hiring a top-notch sales force, selling tactics for any audience, and how even to sell yourself. Thanks so much for listening to our first 130 shows; ya'll are the best podcast audience in the world.

Featured Best-Of Guests
(in order of appearance):

Rhen Barlett - Episode 33
Mary Grothe - Episode 68
Cadie and Karen - Episode 49
Cam Marston - Episode 125
Melissa Cross - Episode 54
Ray Weinshenker - Episode 43
Cadie & Karen - Episode 1

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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this episode, Karen talks all things marketing with Sarah Bumgarner, Marketing Director at Saad Healthcare Hospice. Sarah shares her marketing experience and insights from inside a company and from an outside agency perspective. She and Karen discuss the importance of CFOs, CEOs, and upper management to see the marketing budget as a capital investment and the lifeblood to growing a company.

Key Takeaways

- Sell marketing budgets and ideas in terms of ROI (Return On Investment) and increased productivity, not cost and expense.

- Know your brand, be consistent, and build for something long-term.

- Measure your social media marketing in ROI not in vanity metrics of likes and shares.

- Create an obtainable goal, strategy, and plan before initiating any marketing tactic or campaign.

- Be sure to communicate and connect with your internal audience just as much as your external targets.

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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this episode. Karen talks with Cheers To Business podcast producer Johnny Gwin about his newfound interest in a Fixed vs. Growth Mindset. A Fixed Mindset sees an overall intelligence, talent, or skill to be a fixed entity - something that cannot grow. A Growth Mindset is one in which an individual sees themselves as in a state of development in learning a skill over time. Using Carol Dweck's groundbreaking book as a starting place, Johnny and Karen have a lively discussion about how this change in mindset can improve how you learn, lead others, work, and live.

Key Takeaways

- A Fixed Mindset can limit one's ability to learn and thrive in learning a new skill or talent.

- A Growth Mindset creates a process for one to develop and master skills over time using value over talent and process over results.

- Learning comes from the failing in the process of mastering a new skill.

- Learn to use the "not yet" technique. When struggling, remind yourself that you haven't mastered that skill, YET!

Buy Mindset by Carol Dweck >>>


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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this episode, Karen talks with author and entrepreneur advocate Christoper Ray Coleman. Chris gives his insights on the how he doesn't look at business and decisions as good or bad but in terms of healthy or unhealthy. Chris stresses the importance of your entrepreneur choices and business growth models to be sustainable, healthy, and aligned with your heart, mind, and soul. Plus, Karen talks about her upcoming panel discussion at his controversial entrepreneur meetup called - FuckUp Nights Mobile. This event series uses the public sharing of professional failures as a tool for business growth, personal inspiration, and intending to ease the stigma and fear of screwing up big time in your business and life.

Learn more about Fuckup Nights Mobile >>>
Get Your Ticket

Key Takeaways:

When starting a business, start where you are and build a strong foundation.

When starting a business focus on cash flow, sales and profits not just branding and marketing.

Look long term when building your business. It's about the compound interest of doing the hard work, not just overnight success.

You can be professional without having to look and sound professional.

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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this special episode, the host of the radio show What's Working with Cam Marston, Cam Marston, and he takes over the Cheers To Business microphones to have an in-depth interview and conversation with Karen Simmons. Karen shares about her childhood, somethings you might not know about her, what Karen gets out of the Cheers podcast, and what drives her in her life and many businesses.

Key Takeaways

Karen likes to build, make and grow businesses and relationships.

Build a team to complement strengths and work around weaknesses.

Business owners need to build and grow their companies so that no company is dependent on them being ever-present to make it work.

Cheers To:

I like to build, make and grow. That is exciting. I don't care if it's a tomato or a business. - Karen Simmons

Look for a win-win-win. I don't believe in two wins; I believe in three wins. A win for you, the customer, and the community. - Karen Simmons

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Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at DocRx.com.

On this episode, Karen talks with Cam Marston, President of Generational Insights and host of the radio show and podcast What's Working with Cam Marston.

Cam Marston is the leading expert and speaker on the impact of generational change and its impact on the workplace and marketplace. He studies and analyzes generational and demographic trends and points out the differences and similarities between people and generations. He then presents his insights to companies and brands to better connect and communicate with their employees, customers, and communities. It's not only selling and communicating better this is info that lets you know how to get the most out of every relationship you have. Hear how Cam's world has changed with COVID and the lessons he has learned over the past year.

Key Takeaways

- Millennials are committing more to employers and are lasting a lot longer than the historical two-year job hops.

- The primary tool for job retention for the millennial generation is for a company or organization to have a very clear mission and "why."

- When communicating or selling to a Baby Boomer, articulate your expertise and history.

- When communicating or selling to the Millennial or Gen Z markets, explain how you're going to change their future if they do business with you. Use more information about them and highlight the future benefits of your partnership.

- Many businesses sell and communicate by pushing something they like to receive instead of concentrating on how your listener prefers to receive it.

- Due to COVID many thought leaders, public speakers, and presenters have had to learn to become entertainers to deliver their messages online instead of live and in person.

- Minimize generational bias in your company's culture, communication, marketing and values.

Cheers To:

Most of my time is spent studying the demographic trends that are shaping the workplace in the marketplace. I gather the information, and then I organize it in a palatable way. - Cam Marston

Demographics are not typically a sexy topic. But, I organize and deliver this data in such a way that it's palatable for the listener or the participant to gain something from it, to enjoy it, and most importantly, to do something with the content to a change of behavior that will make them a little bit more effective. - Cam Marston

Many people sell, pitch, and write copy on their websites in their own generational values. And it's often very generationally biased and ineffective. - Cam Marston

At some point, committing to an employer is becomes wealth building. - Cam Marston

On this episode, Karen talks with Tricia Petteys, COO/Co-founder of Payroll Vault Franchising, about the Employee Retention Tax Credit and how it can help your small business financially impacted by COVID-19. Overshadowed by the PPP loan program, the lesser-known and used Employee Retention Tax Credit was offered through the CARES act in 2020. Earlier in 2020, businesses were not eligible if they received a PPP loan, so almost no one took advantage of ERTC. However, with the updated Consolidated Appropriations Act that passed in December 2020, the government will allow businesses who received PPP loan funds to apply for the ERTC. So, get your pencils and notebooks out because Tricia outlines the Employee Retention Tax Credit major highlights, qualifications, and why it is essential for the operation and maybe your company's survival.

Key Takeaways

- ERTC encourages businesses to keep employees on their payroll.

- ERTC is a refundable tax credit and is 50% of up to $10,000 in wages paid by an eligible employer whose business has been financially impacted by COVID-19.

- Bars and Restaurants almost always qualify.

- Engage with a payroll or tax professional to take a look at your payroll journals, taxes paid, and your PPP and your forgiveness window ASAP.

- Consult with a professional about what 2020 and 2021 business revenue counts and what doesn't.

- Confirm with your CPA or professional payroll company to see if your company and which of your employee can qualify for ERTC.

Resources

Tricia Petteys  -  LinkedIn | Facebook | Youtube

Payroll Vault -  Website | Blog

IRS  -  FAQ Page

The last Cheers episode with Brandon Maye was so good that Karen asked him back to share more of his story from the football field to the business field. On this episode, Brandon talks more about his transition and lessons learned from peak-level athletics to his entrepreneurial life and his Brandon Maye Legacy Foundation. Plus, he shares his insights on having purpose, living a life without fear, and creating a cash flow business to fund your other companies and projects.

Key Takeaways

- The same principles and traits that make athletes successful can easily translate into the business world.

- Live the life that you want and don't operate in fear.

- Get maximum results by focusing on those things that you excel at and are the most important.

- Money creates opportunities for you to have time.

- Most business fail due to cash flow problems not infrastructure.

Resources:

Brandon Maye  -   Website  |   Youtube   |   LinkedIn

Check out the Brandon Maye Legacy Foundation

On this episode, we hear the ups and downs of Brandon Maye's life journey from the football field to the field of business. A top high school recruit from a tough neighborhood, Brandon signed with Clemson University and eventually transferred to play for Mississippi State to be closer to his family. Unfortunately, an injury derailed his lifelong dream of an NFL career as he was never drafted. After falling into the "pit of despair," Brandon Maye picked himself back up, readjusted his life purpose, and using all of his acquired skills and a Master's degree to become a champion in life by building his kingdom and being an inspiration for his hometown's kids.

Key Takeaways

- Your past does not define your future.

- Excelling in business requires finding purpose, sacrificing the distractions, be humble, and staying hungry to chase the dream.

- Work to build a legacy and always create hope.

Resources:

Brandon Maye  -   Website  |   Youtube   |   LinkedIn

Check out the Brandon Maye Legacy Foundation