Cheers To Business

On this episode, Karen talks franchises and managing multiple locations with Michael Presson of 1-800-RADIATOR and A/C/. Michael describes his process for choosing 1-800-RADIATOR, handling the challenges of multiple locations, and his management and leadership style. Plus, Michael gives his insights of "building the airplane, as he is flying it," and why he was looking to own a business and not just a job.

Key Takeaways

- Franchises can be retail and wholesale opportunities.

- Trust and verify with your staff and locations.

- Michael's growth strategy was to acquire underperforming locations and investing in the right people and new inventory.

- Multiple locations allows you to build a business, and when all locations are performing well, that is what gets the interest of investors.

- Investors don't want to buy a job; they want to buy a business.

Cheers To:

Put out campfires before they become a forest fire. - Michael Presson

Pick your battles and start focusing on the dollars instead of the pennies. - Karen Simmons

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

According to American Songwriter Magazine, "Abe Partridge has established himself as one of the most respected songwriters and visual folk artists in the southeast." Karen talks with this rising creative artist about how he has turned his passion for songwriting, painting, and storytelling into a career, a brand, and a way of life. Abe has released two full-length records to rave reviews and sells his outsider art all over the country with his Alabama Astronaut Art Club. On this episode, he will tell us his journey from the Baptist preacher to the Air Force and the music stages and art gallery walls all over the Southern USA. Plus, Abe will give us some tips and steps for others who want to turn their talents and passions into purpose and a business.

Listen to Abe Partridge on Spotify >>>

Key Takeaways

- Create art for yourself first before you try to appease a market or a specific audience.

- Be yourself. Don't try to be someone else.

- Create multi-streams of revenue so that you can be adaptive and flexible in uncertain times and markets.

Resources

Abe Partridge   |   Website    |    Facebook

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this Passion To Purpose episode, Karen talks to magazine owner/publisher and podcast host Joe Baya. Joe has turned his passion for hunting deer and turkeys in the woods and fishing for Cobia in the Gulf of Mexico into a business, growing brand, and a career. Joe publishes Great Day Outdoors magazine, he hosts and produces the Alabama Saltwater Fishing Report and The Northwest Florida Fishing Report podcasts (and more). Plus, he has taken his knowledge of the great outdoors and experience to be a rural land specialty realtor that helps others find and sell rural land for hunting needs, investment opportunities, and country living with National Land Realty. Joe will give us some tips and the steps he took (and is using now) to take what he loves to do to build a multi-tiered media and marketing empire.

Key Takeaways

 - Just because you're passionate about something, it doesn't mean that it will be a good business idea or concept.

- If you're thinking about a startup or buying an existing business, you want to look for something ubiquitous, and you can use technology to bring it into this day and age.

- Podcasts will become the third-largest search engine.

- Your marketing cannot be so solely focused on one particular media channel or platform.

- Find your "why" before you create and invest in a product or career.

- Look for the right mentors for advice and proof of concept.

Cheers To:

The best marketing is getting in front of the people that are looking for your product when they're looking for it, whether they know it or not. - Joe Baya

My prediction is that over the next five to 10 years, you're going to see podcasts become the third largest search engine. - Joe Baya

You've got to look at the era in which we're living; magazines are not what they used to be. It doesn't mean that the written word is dying. Now you've got so many different options. - Joe Baya

If you find the need, then you can have a business if you price it right. - Karen Simmons

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this episode, Karen talks with the writer, storyteller, and voice of the many with Our Southern Souls, Lynn Oldshue. Lynn has turned her passion for writing, art, and storytelling into a life of publishing and investigative journalism. After starting her magazine, The Southern Rambler, to write about her love of local arts and artists, she found her real writing purpose and her big "why, " sharing everyday people's hidden stories. After 1000's of interviews and building 31 thousand followers on her Our Southern Souls Facebook page, this journey has led her to write hard hitting investigative articles for print media like The Lagniappe, and now you can hear her on Alabama Public Radio. Lynn will give us some tips on the steps she is taking to keep doing what she loves to do, use her voice to share the stories of diversity and the extraordinary lives of people from all over the South.

Key Takeaways

> Don't wait around to get the job or project you want; start doing it now even if that means doing it all yourself.
> Get started, be patient with your work, and give yourself time to improve.
> Validate yourself: make the work that satisfies your expectations.
> Always be practicing until you have an audience and skills that you want.

Resources:

Lynn Oldshue
Our Southern Souls   |   Facebook

Cheers To:

To understand the role of what a CFO is or any "chief" position. When you put a "C" in front of the title, it should be a strategic position. - Dr. Gia Wiggins

Putting your ear to the ground is the best way to make sure that your business is viable. - Dr. Gia Wiggins

Make sure that your product and services offering matches the need and demands of your market and industry. Be able to give up an offering if it is not profitable or is problematic. - Dr. Gia Wiggins

I have to beg you for what I deserve; then you don't deserve me. - Dr. Gia Wiggins

Give the people what they need, not what you were trying to force them to have. - Dr. Gia Wiggins

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

From hobby to a job is one of our favorite topics here on the Cheers To Business podcast. On this episode, Karen talks with Scotty White, Chronicles of Limbo comic book writer, publisher, podcaster, and creative raconteur at his Mopcast Network. Scotty shares his love of pop culture, all of his creative projects, and some inspirational insights on taking those critical first steps to turn your passions and hobbies into a side hustle business or a full-time career. Plus, find out what internet platforms are the best places to distribute your genius work and find that all-important funding.

Key Takeaways

- Scotty White's driving passion has been following his hobbies and into turning them into a business.

- Conventions like Comic-Con have been Scotty's best marketing opportunities to build and meet your audience.

- Covid has disrupted Scotty's marketing plans, and he has had to adjust to more online advertising and marketing to maintain his audience and growth.

- Creatives need to keep their minds on the business, especially their taxes. Save those receipts and get help from the family and friends you have around you.

- The first step to turning a creative hobby into a job, start by making something. Just make it. Get it out there. And make the next one better. Just get started.

- There is a market out there, especially on the internet, for every hobby or passion.

Resources:

Scotty White:    scottywhite.com  |  Facebook  |  Twitter

Mopcast Network:    Website  |  Facebook

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this episode, Karen and Dr. Gia Wiggins of Morale Resources LLC, have an energetic and freeform conversation in the Get Back Up series. Gia quizzes Karen on the role of a good CFO, how they should work with a company, and when it is time for a company to pivot or close up. Karen gives some advice on what to look for in a business consultant and getting the most out of this critical relationship. Lastly, the Cheers ladies share their views on surviving this crazy time, the importance of reinvention, and listening to the most critical internal and external voices to sharpen and strengthen your company.

Key Takeaways:

- The free market will tell you exactly what it wants and is most the honest insight into your business.

- A controller can report the past and process the now, but a CFO is somebody that strategizes, see the big picture, and can see into the future.

- When determining your business's viability, you need to have somebody willing to look at the stuff that everybody in the company is ignoring.

- A new broom, always sweets clean. An outside person looking in your business will always see something new you don't.

- Hire a CFO or a consultant that will tell you the truth and not what you want to hear.

- Reinvention is so essential. And if you're not listening to the market or clients, then you are making a mistake.

Resources:

Gia Wiggins - Facebook  ///  LinkedIn

Morale Resource LLC - Website

Cheers To:

To understand the role of what a CFO is or any "chief" position. When you put a "C" in front of the title, it should be a strategic position. - Dr. Gia Wiggins

Putting your ear to the ground is the best way to make sure that your business is viable. - Dr. Gia Wiggins

Make sure that your product and services offering matches the need and demands of your market and industry. Be able to give up an offering if it is not profitable or is problematic. - Dr. Gia Wiggins

I have to beg you for what I deserve; then you don't deserve me. - Dr. Gia Wiggins

Give the people what they need, not what you were trying to force them to have. - Dr. Gia Wiggins

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this episode, Karen is still kicking around the theme of "get back up," and is talking to returning guest Dr. Gia Wiggins of Morale Resources, LLC. Gia shares mindset and tactical insights on not only surviving the volatile 2020 events but finding a way to thrive and grow a stronger company and team. Dr. Wiggins explains the importance of communicating with your partners, employees, customers, and community. It's time for all of us to learn to be adaptable, efficient, and clear in internal and external communications. Let's take the lessons of 2020 and use them to find the "why" of our companies and jobs so we can all move forward together in 2021.

Key Takeaways

- Become adaptable. If you keep doing the same thing. You get the same results.

- Share the vision. Look for new market opportunities, rework your process, but make sure you have your people and team on board.

- Be the leader that your company needs to survive, innovate, and pivot to thrive in 2021.

- Implement kindness. Treat people the way they would want someone to treat your grandmother.

- Be open and connect. Listen more to new ideas from your teams and empower them to do their job with less micromanagement.

Cheers To:

Look at yourself in the mirror and say, "am I being the type of leader that empowers my people to bring innovation and fresh ideas?" - Dr, Gia Wiggins

If we're not changing course and looking at the things that we need to hold dear and the things that we need to do to make sure that we are giving our best selves to the community, to each other, to our neighbors, to our friends, to our customers then were doomed to repeat this again in 2021. - Dr. Gia Wiggins

Resources:

Gia Wiggins - Facebook  ///  LinkedIn

Morale Resource LLC - Website

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this episode, Karen is finally back in the studio with attorney and author of "Get Back Up" Rod Cate. Rod injured his spine in a football accident when he was 15 years and severed his spine. After being paralyzed for weeks, Rod overcame his diagnosis and eventually, with a cane, began to walk again and built a life. Rod talks with Karen about gratitude, the lessons learned by overcoming adversity, and why he wants to inspire others build their best lives with his book and podcast, Rocket Motivation.

Buy Get Back Up by Rod Cate
 

Key Takeaways

> We all have adversity and obstacles, and cultivating a positive and mentally tough mindset is essential to tackling those issues.

> While tragically changing his life, Rod's accident did not destroy his life and is a significant influence on the person he is today.

> Rod wrote his book, "Get Back Up" and is starting a new podcast to inspire others to overcome the physical, mental, financial, and spiritual obstacles in their lives.

>Rocket Motivation: Be aware of your obstacles, get over the grief, deal with the problem at hand, and build a better situation.

Kindness + Toughness = Fairness

Resources:

Rod Cate:  Facebook  |  Hand Arendall

Rocket Motivation:  Podcast (launches mid October 2020)

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

Between shutdowns, Hurricane Sally and Karen starting more companies, we have not been able to record in the studio, or we just couldn't get the guests we wanted to be on the show. So, Johnny went lurking through the underground wine cellar of past shows and found a vintage episode that never was released. But Luckily for us, I don't throw away anything, and now we can enjoy this lost episode with the wonderful Cadie co-hosting. Plus, listening to it now seems like a time capsule and a reminder of when we could all go out in public and not have to be 6 feet away from one another while hiding our much-needed smiles. Even though this show seems like it is from another time, Karen and Cadie discuss the importance (and substantial economic benefit) of making a conscious effort of supporting our neighbors and local businesses whenever we can. It is more important than ever to keep our local money local. We think this show is an excellent reminder of how we can all do our part to keep our favorite places open and growing the local economy during these difficult times.

Here are some of our favorite local businesses mentioned in this episode. Please support them if you can:

Domke Market
The Cheese Cottage
Old Mobile Antique Gallery
Briquettes
Opulence Design
Brooks Conkle and BizCon
SoCu Southern Cooking and Oyster Bar
Frios Gourmet Pops

///////////

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services

On this episode, Karen talks with Susan Shaw, President, and CEO at IMMIX Strategic, a digital experience platform marketing technology company that supports companies and other marketing agencies. Susan shares her business principle of building the relationship first, the strategy and tactics second, and then the automated systems. She then explains the game-changing marketing technology of IMMIX Strategic and how this marketing tool is "mixing" together all the right people, tools, customers, and content to make communication more relevant, effective, and profitable. Plus, learn what to do if you are ever confronted with a Gulf Bull Shark.

Key Takeaways:

> Build the relationship first, then build the strategy, then automate the marketing.

> If we don't know the heart behind your business or the "why,"
then we can't back out of that to help you build a strategy.

> Lots of companies are operating at a point of fear right now.

> IMMIX Strategic is a marketing technology partner with a multi-channel digital experience platform that puts a company's CMO's and CFO's to the same table and puts all digital marketing efforts on one dashboard.

> IMMIX Strategic maps out your customer experience with your brand and can build a holistic, relevant, targeted, and results-based marketing campaign that is trackable, accountable, and powerful.

Cheers To:

It's not about when you want to communicate; it's about if you can communicate when your customers or your clients need you to communicate and lead them right back into your campaign. - Susan Shaw

Business ultimately is a game for me, and I don't say that lightly; it will knock you flat on your ass. But if I've learned anything from sports, you get right back up. - Susan Shaw

Resources:

Susan Shaw  Linkedin  |  Facebook 

IMMIX:  Website  |  Facebook 

Learn More About DocRX

DocRx is a family-oriented company dedicated to tailor operational solutions for patient health and compliance programs that increases the quality and efficiency of patient-centered care and always with the mission of the patient's health 1st. With over ten years of experience helping doctors and their patients with diagnostic testing, patient monitoring, medical supplies, compliance, wholesale pharmacy, physician dispensing billing, and more.

DocRx is your patient and health compliance solution, both under one roof. To find out how DocRx can help your hospital, pharmacy, or physicians office see all their services at docrx.com.

Learn More About Karen Simmons & CFO Consulting

Karen C. Simmons, P.C.

CFO Consulting Services