Today, I have the pleasure of sitting down with Marketing Director and expert, Thembi Sehloho. Her formidable career in marketing spans over 18 years and includes many accolades, such as a Silver Loerie for the Fattis and Monis AmaTaliano TVC, Gold and Silver Prism Awards for the Tastic Heritage campaign, SA's most loved TVC for Tastic, and Sunday Times SA's number one brand for KOO. She has been instrumental in building many iconic brands during her tenure at Tiger Brands and AVI. Responsible for keeping our favorite food brands in our hearts and at the top spot on our pantry shelves, tables, and in the market.