The Paper Fold

Chelsea Shukov of Sugar Paper


Listen Later

You probably didn't know it, but the letter-writing resource for the 21st century just dropped. Meet How to Write a Letter: Find the Right Words for Every Occasion, the newest entry in Penguin Random House's über-polished How To series.

Co-author Chelsea Shukov visits The Paper Fold to show you how not to just add polish to your correspondence, but to truly and authentically connect with those you love with letters that truly reflect you. Since Chelsea and her Sugar Paper co-founder Jamie Grobecker have helped their clientele do exactly this in their branded LA boutiques for some time, they are uniquely equipped to pen this sturdy little magnum opus. As such, expect this blush pink, gold-foiled guide to be marked up and dog-eared as it is referenced again and again, as life circumstances demand.

Since 2003, Sugar Paper's upscale stationery offerings have wowed clients around the globe — and their ongoing office collaborations with Target are the stationery stuff of legend. As Chelsea sagely points out, the traditional rules of etiquette and card-sending were developed to help us connect during life's milestones and challenges, but if they don't feel authentic, they need to be revisited and revised.

Jamie and Chelsea have reviewed every last one with the proverbial red pen, keeping what works and tweaking what doesn't. You may be surprised to see their 21st century take, starting with their first golden rule: Embrace your handwriting. Plus we talk salutations and send offs, why gushing over our favorite people is best done in letter form —and how the meaning of every last missive changes over time.

**Thank You Sponsors**

Please be sure to support these all-American, women-owned houses of paper.

Girl w/Knife is your incredibly sharp new stationery BFF. Check out this award-winning, ultra-polished range that everyone's talking about — it slays on several brilliant levels!

Kitty Meow Boutique was founded on the idea that your paper goods don't have to be a snooze fest. These stylish, laugh-out-loud selections are by turns sassy and sweet, all the while maintaining a consistent cool.

Music Credits: “Your Treasure is Your Self”; written and performed by Sharon Glassman; Courtesy of Sharon Glassman/Smile Songs. smilesongs.com

Learn more about your ad choices. Visit megaphone.fm/adchoices

...more
View all episodesView all episodes
Download on the App Store

The Paper FoldBy Evergreen Podcasts

  • 4.8
  • 4.8
  • 4.8
  • 4.8
  • 4.8

4.8

25 ratings


More shows like The Paper Fold

View all
Fresh Air by NPR

Fresh Air

38,139 Listeners

My Favorite Murder with Karen Kilgariff and Georgia Hardstark by Exactly Right and iHeartPodcasts

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

171,338 Listeners

The Daily by The New York Times

The Daily

111,121 Listeners

Up First from NPR by NPR

Up First from NPR

55,874 Listeners

Proof to Product by Katie Hunt

Proof to Product

273 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

876 Listeners

The Daily Show: Ears Edition by iHeartPodcasts and Paramount Podcasts

The Daily Show: Ears Edition

14,178 Listeners

Today, Explained by Vox

Today, Explained

10,085 Listeners

The goop Podcast by Goop, Inc. and Audacy

The goop Podcast

6,722 Listeners

The Toast by Dear Media

The Toast

32,837 Listeners

The Daily Mastery Podcast by Robin Sharma by Robin Sharma

The Daily Mastery Podcast by Robin Sharma

192 Listeners

Windowsill Chats by Margo Tantau

Windowsill Chats

329 Listeners

The Ezra Klein Show by New York Times Opinion

The Ezra Klein Show

15,311 Listeners

Handsome by Headgum

Handsome

12,357 Listeners

Good Hang with Amy Poehler by The Ringer

Good Hang with Amy Poehler

6,896 Listeners