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What happens when a hunting brand focuses on people first?

In this episode of the Ducks Unlimited Podcast, host Wade Shoemaker sits down with Dennis Zuck, CEO of Chêne Gear, and Grayson Morris, Chêne’s Community Marketing Manager, for a conversation about community, innovation, conservation, and the future of waterfowl hunting.

The discussion begins with Chêne’s growth within the hunting industry and how the company has blended heritage-inspired design with modern technology to create products that resonate with hunters. But as Dennis explains, the company’s true mission extends beyond gear—it's about creating a place where people feel connected, welcomed, and valued.

Along the way, the group shares hunting stories from Arkansas and Montana, discusses memorable product-testing experiences, and reflects on the realities of duck hunting in different regions of the country. They also reveal some of their favorite pieces of Chêne gear and provide a glimpse into upcoming product development and future innovations.

The conversation also explores leadership within the hunting industry, the importance of collaboration over competition, and how brands can help create a more welcoming culture for future generations of hunters. From conservation commitments to community events and public-land stewardship, the guests emphasize that healthy hunting traditions require more than great gear—they require intentional investment in people.

This episode offers an honest look at what it means to build a brand around relationships, service, and conservation while helping shape the future of the outdoors.

Listen now: www.ducks.org/DUPodcast
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