Today’s guests are the husband and wife team from Salon 27 in Mesa, Arizona. They added a virtual element to their consultations that has completely changed their business. They’re here to tell us how it's done with a simple four-step process.

As the salon's Creative Director, Amber brings the artistry and training. With Chet's background in marketing and data analytics, he's driving the innovation. Together, they balance business and creativity beautifully. They are profitable owners, phenomenal educators, and inspiring leaders—fresh off the huge honor of winning NAHA’s Inspiring Salon of the Year award—and they are genuinely great people who care deeply about making our industry better.

So let’s dive into this week’s Headcases with Amber and Chet Pope!

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