Chief Evangelist with Ethan Beute

Our guest on this episode of Chief Evangelist is Yvonne Heimann, Start-Up Evangelist at ClickUp, Brand Ambassador at Agroapluse, Content Creator at Minerva, and Business Efficiency Consultant & Mindset Coach at Ask Yvi. Yvonne joins Ethan Beute and shares the experience of working as an ambassador and evangelist from, technically, outside the company as a 1099 employee.
 
 Yvi explains what you should look out for when bringing on an evangelist to your company and the hierarchy from affiliate to ambassador to evangelist. Yvonne also discusses how to make sure your evangelist aligns with your company's values, goals, and brand. Be sure to listen in on the advice Yvonne gives her advice to companies on how to build your brand loyalty!

Takeaways:

• An evangelist is the customer’s personal connection to the brand. Connecting to the person with the brand is beyond the support they could get.
• When hiring someone, your company needs to make sure that your evangelist aligns with your values, goals, and brand. If they do not fit, then they are not the right person for your business. - A Chief Evangelist is the face of the company. They are the persona of the business.
• The CEO should not be the brand evangelist. Salespeople are not your brand evangelists, either. The first goal of an evangelist is not to sell and close revenue.
• The 1099 relationship can look however the company and the evangelist want it to look. - When hiring an evangelist, ​​listen to their conversations. Track how well your evangelist can integrate themselves into conversations.
• What’s true of a 1099 evangelist is also true of a direct employee evangelist. Mutual trust, mutual respect, shared passion, shared values, and open communication. - Do you want to build brand loyalty? An evangelist is the best tool to do this. Evangelists get you past the human barriers of emotion and humanization. They also take care of it and break down barriers between your target market and your brand.

Quote of the Show:

• “A well-placed Brand Evangelist is the best tool to build brand loyalty.” (45:56)

Links to Connect with Yvi:

• Twitter: https://twitter.com/askyvi
• LinkedIn: https://www.linkedin.com/in/yvonneheimann/
• Website: https://askyvi.com/ and https://clickup.com/ and https://www.agorapulse.com/ and https://www.minervaknows.com/
• YouTube: https://www.youtube.com/askyvi

Ways to Watch or Listen to Yvi on Chief Evangelist with Ethan Beute:

• YouTube: https://youtu.be/qD_sON-fuLA
• Apple Podcasts: https://podcasts.apple.com/us/podcast/007-yvonne-heimann-clickup-on-product-evangelism-as/id1652687400?i=1000592605944
• Spotify: https://open.spotify.com/episode/0KJwvUII1Ooa0o9fddUDQy
• Amazon Music: https://music.amazon.co.uk/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/episodes/42ada3cb-9362-463e-8de1-cc840b200bfa/chief-evangelist-with-ethan-beute-007-yvonne-heimann-clickup-on-product-evangelism-as-a-1099-employee
• ChiefEvangelist.com: https://www.chiefevangelist.com/007-yvonne-heimann-clickup-on-product-evangelism-as-a-1099-employee/

Today’s guest is Guy Kawasaki, Chief Evangelist at Canva and podcast host of Guy Kawasaki's Remarkable People. He's the author of 15 books and the person who popularized secular evangelism decades ago as Chief Evangelist at Apple.
 
 Guy joins Ethan Beute and shares how evangelism starts with believing in the product or service, that’s the core. Guy makes clear that trust is the foundation for success as a Chief Evangelist. Trust is everything to a company's success - and to an evangelist's success. He suggests that every company needs a chief believer who proselytizes internally and externally. Don’t miss the advice Guy gives on how to get people to believe in something as much as you do!

Takeaways:

• Guy speaks about how Evangelism starts with believing in the product or service, that’s the core. He believes that Evangelists are made not born. They are made because they encounter a product or service that changes their life which then becomes their life.
• Guy thinks that people should separate their titles from their functions. He explains that it doesn’t matter what you put in as the title or the effort. He suggests that every company needs a chief believer who proselytizes internally and externally.
• Guy thinks that you have to get people to believe in something as much as you do. The reasoning is that if your community believes, then your company will succeed.
• Evangelism is primarily an analog effort. You may use digital means to get that effort going, but it’s fundamentally analog.
• Guy discusses how it’s hard to be a Chief Evangelist if you’re not trustworthy. Trust is everything to a company's success. You want your community to trust the company and most importantly, your clients. Without trust, you cannot flourish.
• Guy says that there are two levels of empathy. One is to go and see what people are encountering and experiencing. The other is to go and be; encounter and experience yourself. This is good to have in mind because it is a good mindset for evangelism and a good mindset for customer experience.

Quote of the Show:

• “Life is too short to be selling products you don’t believe in.” (23:12)

Links:

• Twitter: https://twitter.com/GuyKawasaki
• LinkedIn: https://www.linkedin.com/in/guykawasaki/
• Website: https://www.canva.com/
• Books: https://guykawasaki.com/books/
• Podcast: https://guykawasaki.com/remarkable-people/
• Personal Blog: https://guykawasaki.com/

Ways to watch and listen:

• YouTube: https://youtu.be/3_wgLvce0fQ
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute
• ChiefEvangelist.com

Have you ever put yourself in your client's shoes? Have you ever seen it from their perspective? Have you ever let your community drive the agenda?
 
 Today’s guest is Bill Staikos, SVP/Evangelist & Head of Community Engagement at Medallia. Bill joins Ethan Beute and shares how it is important to walk a mile in the buyer’s shoes - something he's done because he's been the buyer. Bill also discusses how he managed the relationship between his company and his own media property, Be Customer Led. Don’t miss the advice Bill gives on how people will reach out based on his content and ask to learn more about his company. Bill tells the listeners to not keep them to themselves, share them!

Takeaways:

• The primary role or responsibility is evangelizing the problem the company is trying to solve through its product or service.
• Bill realized that getting into the problems his customers face every day, including our organizational design is sometimes farther afield than the immediate problems.
• Most companies aren’t solving problems or solving them the right way. So Bill used his background to create content to help people think about it or realize the benefits.
• In order to grow his company, Bill dedicated 30% of his time to working with clients, assessing their level of maturity, where they want to go, how to get there, and what it means to get there. Focusing your time on these important things can improve your relationship with your clients.
• Bill learned that building trust, community, and engagement, and providing platforms for people to come together for conversations where they can all learn from peers and each other can help gain a better relationship with your clients and community.
• An important question to think about when wanting to better understand your customers is what problems are they facing at different stages and how are they growing and evolving up the curve.

 
Quote of the Show:

• “Letting your community drive the agenda is really important. There is so much learning from it.” (14:04)

 Links:

• Bill Staikos on Twitter: https://twitter.com/BStaiks
• Bill Staikos on LinkedIn: https://www.linkedin.com/in/becustomerled/
• Be Customer Led Podcast: https://becustomerled.com/
• Medallia: https://www.medallia.com/

Ways to Tune In:

• YouTube: https://youtu.be/wd8_7XT-B50
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute

Today’s guest is Sangram Vajre, Co-Founder & CEO at GTM Partners and, prior to that, Co-Founder & Chief Evangelist at Terminus.

Sangram joins Ethan Beute and shares that the most important thing a brand can have is trust and an evangelist that builds it. Sangram then explains that companies do not have the luxury of not having somebody who has their trust. Sangram also discusses the two different types of evangelism, Internal and External Evangelism. Don’t forget to listen in on the advice Sangram gives on figuring out what works for you and what doesn't work. What an educational episode! We learned so much!

Takeaways:

• The most important thing a brand can have is trust and an evangelist that builds it. Companies do not have the luxury of not having somebody who has their trust.
• When you prove to your customers that they can trust your product, their loyalty can be bought way faster than you would think. Loyalty from a customer is mostly through transactional environments.
• There are two different types of evangelism, Internal and External Evangelism. Both external and internal evangelism always end up coming together and are increasingly internal as the company grew.
• For people who are wanting to become an evangelist, try not to underestimate the over-education that you will have to do internal enablement around it.
• When starting off as a Chief Evangelist, you want to make sure you document your journey and everything that happens in it because you never know when you're going back to it and how that's gonna help you in the future.
• As a beginner Chief Evangelist, you have to figure out what works for you and what doesn't work. Think about what level of evangelism are you going to be.

Quote of the Show:

• “I don't think you have a choice but to start building trust, and trust by definition can be built with humans, not with robots.” (05:07)

Links:

• LinkedIn: https://www.linkedin.com/in/sangramvajre/
• Website: https://gtmpartners.com/
• Book: MOVE: The 4-question Go-to-Market Framework and ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing For Dummies
• Podcast: https://podcasts.apple.com/us/podcast/move-the-go-to-market-podcast/id1155097337

Today’s guest, Jim Kalbach, Chief Evangelist at MURAL, joins Ethan Beute and shares the 4 C’s of evangelism which are: Company, Culture, Customers, and Community. Jim defines what each C means and how they relate to one another and to the role. Jim also discusses the idea that making better customers makes better customers, as well as the reason he doesn't have to say MURAL in order to evangelize on behalf of the company.

Takeaways:

• When you are in an industry or market that is expanding, it’s in a company’s interest to grow that entire market. You want to expand the thinking around that space - not just around your brand or product specifically.
• When starting a business, you need to remember that making better customers makes better customers. You can’t ignore the customer’s situation and approach. That will lead to a bad business.
• The 4 c’s of evangelism are Company, Culture, Customers, and Community. Following these 4 C’s will help create maximum customer impact.
• “Company” stands for values, mission, vision for the future, interfaces with analysts, blog posts, and webinars - helping the marketing team, brand vision, and the base.
• “Culture” stands for internal during the onboarding sequence. Jim does a session with new team members and shares their stories (small group/cohort - also does one-on-ones).
• “Customers” stand for VIP events with accounts and direct customer contact.
• Lastly, “Community” stands for being involved in conferences, the work-forward community (an open-source community).
• Some advice for aspiring Chief Evangelists is to perfect your writing, speaking, and ability to express passion. Being an expert on these will make you a better public speaker and storyteller.
• Some advice for leaders is to investigate who stands out in your domain.

Quote of the Show:

• “I see myself as a fire starter and the idea of a Chief Evangelist is to start the right fires that are gonna have the maximum impact.” (18:48)

Links:

• Twitter: https://twitter.com/JimKalbach
• LinkedIn: https://www.linkedin.com/in/kalbach/
• Website: https://mural.co/ and https://www.jtbdtoolkit.com/
• Blog: https://experiencinginformation.com/
• Book: https://www.amazon.com/Jobs-Be-Done-Playbook-Organization/dp/1933820683

 Ways to Tune In:

• YouTube: https://youtu.be/CqSC1W4q9lk
• Podpage: https://www.podpage.com/chief-evangelist-with-ethan-beute/
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400

Today’s guest is Jen Allen, Chief Evangelist at Challenger and Host of the Winning The Challenger Sale podcast. Jen joins Ethan Beute and shares the importance to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Jen discusses the importance of being able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.

Takeaways:

• The most important role of a Chief Evangelist is to humanize the problems our prospects face. It is important to be able to talk in the language of the prospects such that we create that demand to get them to want to come and explore the solution.
• The role is so different across the board - so always focus on the business problem.
• Communicating internally without just being another person asking for attention. Seeks motivated mobilizers internally to help evangelize internally.
• Do the job before you ask for the job. Make sure you already know what to do before you are assigned to it.
• It's important to have a repeatable, predictable content motion and develop a community of people who appreciate the perspective that you teach. Not the solution that you sell, but the perspective that you teach.
• Revisit conventional beliefs about what drives demand. If you’re not doing the very best you can do, you need to innovate.

Quote of the Show:

• “It's so important that we revisit our conventional belief system around what drives demand today.” (40:20)

Links:

• Twitter: https://twitter.com/JenAllenCEB
• LinkedIn: https://www.linkedin.com/in/jenniferallen1121/
• Website: https://www.challengerinc.com/
• Podcast: https://www.challengerinc.com/events/winning-the-challenger-sale/

 Ways to Watch/Listen:

• Anchor: https://anchor.fm/chief-evangelist/episodes/Demand-Generation-With-Evangelism---Jen-Allen---Chief-Evangelist-with-Ethan-Beute---Episode--002-e1qh2j2
• YouTube: https://youtu.be/PVm0w74_9ko
• Podpage: https://www.podpage.com/chief-evangelist-with-ethan-beute/
• Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t
• Amazon Music: https://music.amazon.com/podcasts/a1ac6eea-f0ab-4546-a3ff-80b4f7a05fd9/chief-evangelist-with-ethan-beute
• Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400

Ever wonder what it takes to become Chief Evangelist? What steps should you take? We take on those questions and more right here in Episode 001. Today’s guest is Randy Frisch, Co-Founder-and-CMO turned Co-Founder-and-Chief-Evangelist at Uberflip. Randy joins Ethan Beute on this first episode to share what it means to be a Chief Evangelist at your company - supporting the people and teams around you.
 

 Top Takeaways:

• Before you take on the role of Chief Evangelist, get experience evangelizing.
• Put community first to broaden your reach and impact; some will become customers.
• Capture other voices and share them via your platforms and reach.
• Evangelize your category, not your product.
• To better evangelize with prospects and customers, create a narrative about the status quo, your point of view, and your company that people can buy into.
• Create frameworks to make it easier for people to understand, buy, and adopt your product. You're not establishing anything new, but you're framing things in a way that helps people understand, talk about, and achieve the benefits.
• Makes sure to focus on the problem. Without focusing on the problems, you run into a likelihood or propensity to oversell.

 Key Quote:

• “You have the opportunity to experiment in this role and you need to embrace that.” (44:32)

 Related Links:

• Twitter: https://twitter.com/randyfrisch
• LinkedIn: https://www.linkedin.com/in/frischrandy/
• Website: https://www.uberflip.com/
• Book Link: https://www.amazon.com/dp/B07NPDQR4F/ref=tsm_1_fb_lk
• Podcast: https://b-rand.com/podcast/

Ways to Listen:

• Episode 001 in YouTube
• Episode 001 in Amazon Music
• Episode 001 in Apple Podcasts
• Episode 001 in Spotify

What's the origin and spark behind the Chief Evangelist podcast?

What topics will we take on and what guests will you connect with and learn from?
 
Who is this podcast for? And why?
 
Find out in this short, 2.5-minute story with host Ethan Beute, Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business, and host of The Customer Experience Podcast.