Connecting the Dots: Senior Living Success with Matt Reiners

Chief Growth Officer Secrets: Cristy Ballard on Sales, Purpose & Personal Power - Cristy Ballard, Chief Growth Officer at Solstice Senior Living


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This one was a blast. I got to sit down with Cristy Ballard, the Chief Growth Officer at Solstice Senior Living, and let me tell you, she brings it.

Cristy shares her personal story, starting from humble beginnings (we’re talking grocery bagger and lawn care hustle), to becoming a powerhouse CGO in senior living. She’s been through the grind, made the pivots, and now leads with a bigger purpose than just the bottom line.

In this episode, we get into:

  • What drives true growth (hint: it’s not just the numbers)

  • The evolving meaning of success

  • How personal ambition shifts, and why that’s a good thing

  • Her real talk on sales, leadership, and helping others win

Cristy’s the leader who’ll hype you up and challenge you to think deeper. We laughed, reflected, and even kinda matched outfits—unplanned, of course.

Whether you're in sales, marketing, leadership, or just someone who wants to do meaningful work, this episode is for you.

🎧 Give it a listen. You’ll walk away inspired, and maybe with a few new growth strategies in your back pocket.

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