In this episode of Children’s Book Marketing Made Easy, Harleigh shares one of the biggest shifts that transformed her own children's book business: choosing evergreen book topics that readers search for year after year.

Many self-published authors write a story they love and hope readers will find it. While that can work at in-person events, Amazon is a search engine, and books built around evergreen topics, holidays, and seasonal themes often have a much better chance of being discovered. In this episode, Harleigh explains how she applied this strategy to her own bestselling books, why recurring search traffic matters, and how you can build a catalog of children's books that generates consistent sales throughout the year. 

What You’ll Learn

•  Why evergreen book topics often outperform random story ideas on Amazon KDP
•  How Amazon search traffic influences children's book sales 
•  The difference between writing a cute story and creating a marketable book topic
•  How holidays and seasonal themes can generate recurring book sales every year

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/EqEsIXV86Rs?si=uLPo7L5no5JThajU

Get Publisher Rocket:
https://publisherrocket.cartknox.com/buy-rocket?aff=471

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares the three low-cost tools she personally uses to publish, market, and grow her children's book publishing business without wasting money on unnecessary software.

Many self-published children's book authors feel pressured to purchase dozens of expensive subscriptions, but the truth is, you only need a few reliable tools to build a successful publishing business. 

In this episode, Harleigh explains why Canva, Publisher Rocket, and MailerLite have become essential parts of her workflow, how each tool helps at different stages of the publishing process, and why they're worth the investment. If you're looking to simplify your publishing toolkit while saving time and money, this episode will help you choose the tools that actually move the needle!

What You’ll Learn

•  Which software subscriptions are worth paying for—and which ones you can skip
•  How to save money while building a professional children's book publishing business
•  The tool to help you find better keywords and categories to improve your Amazon visibility and book rankings

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/T84ld7l2ngY?si=PmmJBaiC-JrHFYiR

Links Mentioned

Canva:
https://www.canva.com/

Publisher Rocket:
https://publisherrocket.cartknox.com/buy-rocket?aff=471

MailerLite:
https://www.mailerlite.com/?linkId=lp_170762&sourceId=i6zzdno3xb3d&tenantId=mailerlite

How to Format a Children's Book in Canva (YouTube):
https://youtu.be/PFQnBIednTs?si=d8ZCaR05x8C2aGXa

How to Create a Free Author Website in Canva (Playlist):
https://www.youtube.com/watch?v=sT71nkqG4uo&list=PLVasjHuqQLsaXCSqtNBZXFQZxxoOc_vXM&index=2

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down the five biggest reasons why children's books fail to make sales on Amazon and, more importantly, how to fix them.

Many self-published authors assume Amazon is the problem when their books aren't selling, but often it's a handful of small issues that are preventing readers from clicking the "Buy Now" button. In this episode, Harleigh walks through the most common mistakes she sees during coaching calls, from weak book covers and unclear book topics to poor Amazon descriptions, a lack of reviews, and ineffective marketing. If your children's book isn't getting the sales you hoped for, this episode will help you identify what's holding it back and the practical steps you can take to improve your results. 

What You’ll Learn

•  The five biggest reasons children's books don't sell on Amazon
•  The importance of marketing your book outside of Amazon
•  Beginner-friendly ways to drive more traffic to your book listing
•  Small changes that can make a big difference in your Amazon KDP sales

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/6YBMeWZfRSU?si=hpa62g3l_LnZ0wiR

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares how to build excitement and momentum before your children's book is published so you can launch with more visibility, reviews, and sales from day one!

One of the biggest mistakes new children's book authors make is waiting until their book is live to start marketing it. In this episode, Harleigh walks through the exact pre-launch strategy she teaches her coaching clients, including choosing the right social media platform, creating consistent content, growing a book launch team, and building an engaged community before your book ever goes live. If you want your next book launch to feel organized instead of overwhelming, this episode will help you create a simple marketing plan you can start implementing today. 

What You’ll Learn

•  Why you should start marketing your children's book before it's published
•  How to choose the best social media platform for your book launch
•  Simple content ideas to build excitement before launch day
•  Why building a book launch team can help increase early sales and reviews

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/Y1GVHuwo7rE?si=dvvZL-YMn8BZZTiz

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares exactly what she would do if she had a brand-new children's book on Amazon KDP and a $0 marketing budget.

Many authors think they need paid ads, a massive social media following, or complicated marketing funnels to sell books. In this episode, Harleigh breaks down a simple, beginner-friendly marketing strategy that focuses on optimizing your Amazon listing, choosing the right social media platform, creating content that attracts readers, and leveraging your local community to generate book sales. 

If you're looking for practical ways to market your children's book without spending money on ads, this episode will give you a clear action plan to follow!

What You’ll Learn

•  The first three social media posts every children's book author should create
•  Why Instagram Stories can be a powerful tool for daily book promotion
•  A 30-day marketing plan you can repeat without spending money on ads
•  Why consistency beats paid advertising for most self-published children's book authors

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=i0FrCThz1D8

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh tackles one of the most controversial topics in the children's book industry today: AI illustrations.

With AI tools becoming more accessible than ever, many aspiring children's book authors are wondering whether they should use AI to illustrate their books. In this episode, Harleigh shares what can happen when authors choose to use AI-generated illustrations, the potential consequences that many people don't talk about, and several alternative options that can help bring your story to life without spending thousands of dollars on illustrations. Drawing from real-world experiences, coaching client stories, and her own perspective as a professional illustrator, she helps you make an informed decision about what's best for your publishing goals. 

What You’ll Learn

•  What can happen if you use AI illustrations in a children's book 
•  The potential impact AI illustrations can have on book sales, reviews, school visits, and bookstore opportunities
•  Common reactions authors may experience when publishing AI-illustrated books
•  Alternative illustration options if hiring a full illustrator isn't in your budget

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/5V4l57jUSeE?si=ndqvGqNRXHMZSIST

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares why building a children's book brand can be one of the most powerful ways to increase book sales, grow a loyal audience, and create a long-term publishing business.

Many self-published authors focus on publishing one book at a time, but the most successful children's book creators often build something bigger than a single title. In this episode, Harleigh explains how recurring characters, consistent themes, recognizable artwork, and serving the same audience can help readers connect with your books and keep coming back for more. She also shares examples from her own Doppy brand and other successful children's book series to show how a strong brand can make marketing and selling future books much easier. 

What You’ll Learn

•  Why building a children's book brand can help you sell more books 
•  The difference between publishing individual books and creating a recognizable brand
•  Why consistent themes and messaging help strengthen your children's book author brand
•  How serving the same target audience can help your business grow faster 

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://www.youtube.com/watch?v=l0liRK8XA4U&t=1s

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down how to get your Amazon KDP children's books ready for wholesale and into bookstores, gift shops, boutiques, and other retail locations.

Many self-published children's book authors assume wholesale is only for traditionally published authors or that they need a distributor to get their books into stores. In this episode, Harleigh shares two different wholesale paths you can take depending on your publishing goals: a print-on-demand approach using IngramSpark and an inventory-based approach using Shopify and Faire. She walks through the pros and cons of each method so you can decide which option is the best fit for your children's book business.

What You’ll Learn

• The two different paths to getting your children's books wholesale-ready
•  The pros and cons of print-on-demand wholesale versus carrying inventory
•  Why Shopify can be a valuable tool for children's book authors
•  How to prepare your business for wholesale opportunities

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
Amazon KDP to Bookstores: https://youtu.be/HftJC7XFrko?si=GAsUQbyQM5cQIXBK
Offset Printed Children's Books to Stores: https://youtu.be/fvlsCH3UMo0?si=avlPpM8a-N1Pee8Y

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast, leaving a review, and sharing it with another children’s book author!

In this episode of Children’s Book Marketing Made Easy, Harleigh shares some of the most common scams targeting self-published children's book authors today. Self-publishing has created incredible opportunities for children's book authors, but unfortunately, it has also created plenty of opportunities for scammers!

Drawing from her own experiences and conversations with coaching clients, she explains the red flags to watch for so you can protect your time, money, and publishing business. 

What You’ll Learn

• Warning signs that an illustrator may not be legitimate
• How to identify fake reviewer and influencer accounts
• Practical ways to protect yourself and your publishing business from scams

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/BpqwhZqUTns?si=btnCraNWY27mwtCj

Videos/ Resources Mentioned:
How to Spot Illustrators Using AI: https://youtu.be/MjPXdgvVmew?si=wZsjKmPqTTYHbup_

Free Self-Publishing on Amazon KDP Course: https://www.skool.com/author-growth-academy/classroom/7b128725?md=4e7d49151fe24c8c97785bf787297460

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast and sharing it with another children’s book author.

In this episode of Children’s Book Marketing Made Easy, Harleigh breaks down how self-published children's book authors can realistically make an extra $500 per month selling their books.

Many children's book authors assume they need to go viral, build a massive social media following, or spend thousands on ads to generate meaningful income. In this episode, Harleigh shares several practical methods she has personally used to generate book sales, as well as a simple system to help you create consistent traffic and sales over time. 

If you're looking for realistic ways to grow your children's book income without relying on luck or viral content, this episode is for you.

What You’ll Learn

• How to realistically make an extra $500 per month selling children's books
• Why you don't need to go viral or run ads to generate book sales
• How to leverage community relationships to generate repeat sales
• Why consistency matters more than chasing quick wins

Watch the Original YouTube Video

If you prefer a visual walkthrough, you can watch the original video here:
https://youtu.be/tH5GpFxqJy8?si=eb0ZIWruk0xettIk

Author Event Supplies:
https://www.amazon.com/shop/authorharleighrose/list/6GHDCGIX72XJ?ref_=aipsflist

Work With Me + Resources

Book a 1:1 Coaching Call with Me:
[60 Minute Zoom Call]
[40 Minute Zoom Call]
Join My Signature Membership Program to Publish, Launch, and SCALE Your Children's Book Publishing Business:

Author Growth Roadmap
Get Free Traffic + Book Sales:
Free Traffic Formula Mini Course

Free Resources for Children's Book Authors

Children's Book Marketing Guide
Instagram Content Planner
Book Launch Team Checklist + Email Templates

Connect

If you found this episode helpful, consider following the podcast and sharing it with another children’s book author.