For this episode, we're thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Parklu.com. Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should you use WeChat automated answers? And how to make the most of them.

WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We're looking into 5 examples we can all learn from!

Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference between Chinese and International WeChat Official Accounts? What are the Benefits of verifying your account? Can you transfer the ownership of you WeChat Official Account?

Today, we walk you through 5 platforms you must use to promote your brand in China, from WeChat to Zhihu.com (the Quora of China).