AI has evolved. It’s not just typing a message or speaking to robot-like voice similar to Siri anymore. Now there are apps where you can design AI companions - digital characters customised to act, look and sound however you want. Some users have made AI boyfriends or AI life assistants. Experts have raised concerns about misuse and how apps like this can reinforce negative or even risky behaviours.

The market is continuing to grow globally but China has become the first country to introduce regulation in this area, due to take effect next week.

We chat to BBC’s China Media Analyst, Kerry Allen, about what is behind China’s clamp down on these apps. Plus, we hear from an AI companion user.

Instagram: @bbcwhatintheworld