The trust crisis in retail is real — only 1 in 3 consumers today believe what brands say about themselves. Philippe Gelder, President & CEO of Voted Product of the Year Worldwide, reveals how consumer trust became retail's most fragile asset — and why Europe is uniquely vulnerable just as Chinese retailers enter their third wave of expansion.

📺 Prefer video? Watch on YouTube: https://youtu.be/v8HtbhYqpd0?si=shlaGT-KK7aoZ7PN

In this episode, Philippe and Natalie Berg explore: • Why social media and AI are eroding brand trust — and what replaces it • Europe's "perfect storm": regulation, energy costs, and no narrative • The third wave of Chinese retailers: JD/Joybuy and the Trojan Horse strategy • China's "involution" problem — why they need Europe • De minimis exemption: why blocking parcels won't work • Why "e-commerce" should disappear as a concept • The collaboration imperative for brands and retailers

Philippe Gelder is President & CEO of Voted Product of the Year Worldwide, the world's largest consumer-voted award for products, brands and retailers. Trusted by 4.5 billion consumers across 40+ countries.

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