In one of this podcasts more practical sessions, Dr. Rubin takes his audience on a four part journey of creating a guiding hierarchy, a mission statement, and a simple goalsetting process. He ends with advice on a daily implementation of this goalsetting. This is the system that Dr. Rubin has been using for many years, based on the work of Dr. Stephen Covey, Zig Ziglar, and Brian Tracy.

Dr Rubin, in one of his most passionate talks, compares the recent presidential campaign slogan of, "make America great again" to a three-step process that he calls, "make chiropractic great again." He outlines three vital actions that chiropractic must take in order to shift away from a potential negative cascade of events and create the field of dreams that is chiropractics possibility.

Dr. Rubin explains how the best way to market your own practice or your own business is to create a niche market for yourself. He uses the example of Tony Robbins and how he began his motivational speaking career years ago before there was what is now known as the long tail. Now more than ever we have to use this long tail to niche market ourselves.

In this podcast, Dr. Rubin urges you to rethink your current strategy of doing just enough to get by and asks that you raise the bar, go one step further, and Go the extra mile, to help make it to success

Many chiropractors and chiropractic students go on mission trips out of the country to take care of thousands of people who will not ordinarily get chiropractic care. It is a beautiful and amazing gift to give these people, but why can't we make a mission trip in our office right now? To Dr. Rubin, the mission trip means you're on a mission now, every day, every moment you are adjusting someone. The mission is here and now!

The Atlanta falcons last weekend played in the Super Bowl and Dr. Rubin argues that the media should have celebrated the events that took place instead of dragging the Falcons through negativity. In one of his most passionate displays on his 100th episode, he urges the media to become positive seekers instead of negative finders. Wouldn't you rather have heard them say, "Congratulations Falcons! You'll always be super to us! "?

Dr. Reggie Gold, another one of Dr. Rubin's heroes, always said "You are far better off without a subluxation than you are with one." Dr. Rubin explains how one young patient, who started in his office when she was in elementary school and now is in college, has completely adopted the chiropractic lifestyle. That is what it's all about. It's not about a job, it's about a life and a lifestyle.

Chiropractic at 122 years old is facing its biggest issue in 2017. We have been a drugless profession for over a century and now things might change. The best way that we can can't handle this situation is by thinking Dr Sid's philosophy of Next! If there was a fire in a hotel, he used to explain, you try to get everybody out and don't waste your time on the people who won't leave. It's time for us to go on the offensive and not remain defensive and reactionary.

One of Dr. Rubin's favorite motivational speakers is Jim Rohn. He talks about how Jim asked three profound questions that were life-changing, and then Dr. Rubin asks those questions of his audience. Dr. Rubin then inspires the crowd with Dr. Sid's wisdom of working hard to achieve success.

Dr. Sid Williams always spoke about dropping the keys, but so many chiropractors and chiropractic students have never heard or seen him do this. Dr. Rubin explains exactly what Dr. Sid meant by dropping the keys, and a long lasting implications of such a powerful action.