It’s not your clinical skill or your adjustments—it’s your patient experience. In this episode of Chiropractical, Host Jon Kec sits down with Dr. Lisa Goodman.

Together, they unpack a key shift in modern chiropractic care: it’s no longer just about the adjustment—it’s about how patients feel throughout their entire experience, from their first interaction to every visit that follows.

You’ll discover why so many patients drop off after just a few visits and, more importantly, what you can do to change that. Dr. Goodman shares easy-to-implement strategies to elevate every touchpoint in your practice—strengthening first impressions, building genuine connections through clear communication, and creating a front-desk culture that makes patients feel welcomed, understood, and valued.

What you’ll learn in this episode:

• The Modern Patient: How prior care, social media, and AI shape expectations before they even walk in.
• The "Frictionless" Journey: Small touchpoints that make a massive difference (parking, online booking, and immediate greetings).
• Staff Culture: How to use ongoing role-play to turn your front-desk team into retention superstars. 
• Retention vs. Selling: How to frame wellness care as education and clear next steps, completely removing the "salesy" vibe.

Episode Chapters

03:10 - Patients Arrive Informed

04:59 - Customize the Encounter

06:28 - Online Booking Plus Human Touch

08:20 - Scaling Without Losing Care

14:36 - Staff Training and Culture

21:21 - Health Expert Mindset

24:43 - Care Plans That Work

28:12 - Handling Patient Rejection

30:53 - Success Tips For New Patients

36:22 - Make Care Easier

38:50 - Final Takeaways

This episode of Chiropractical was recorded at NCMIC’s Harris Hi-Fi Studio and released on May 19, 2026.

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

About Dr. Lisa Goodman: 

Dr. Lisa Goodman is the author of "The Manual for the Chiropractic Entrepreneur" and founder of The Practice Fox, an online educational platform for early-career chiropractors. She is an international speaker on practice development, prenatal care, and pediatric sports chiropractic.

Dr. Goodman founded and continues to practice at the multidisciplinary Washington Park Chiropractic in Denver, CO in 2006. She was recently named the 2025 Women in Leadership Chiropractor of the Year and has been a member of the USGA Performance & Recovery Team since 2019. She also teaches in the ACA Pediatrics Council Diplomate Program.

She earned her undergraduate degree in Communications from the University of Miami and graduated Valedictorian from Palmer College of Chiropractic West. Dr. Goodman holds certifications as a Certified Chiropractic Sports Physician, Certified Pediatric Chiropractor, CrossFit L1 coach and TPI Golf Practitioner.

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What if the biggest thing holding chiropractic back isn’t philosophy, technique, or insurance—but technology?

In this episode of Chiropractical, host Jon Kec sits down with Dr. Jay Greenstein, chiropractor, entrepreneur, and CEO of Kaiser Health Group and EMBODI, to unpack the real blind spots limiting chiropractic growth and patient impact … and why AI and digital tools are no longer optional.

Dr. Greenstein breaks down how chiropractors can start using tools like ChatGPT today—not as gimmicks, but as customized digital extensions of their practice, values, and mission. They explore how AI can dramatically reduce administrative load, improve patient communication, and meet modern expectations for digital healthcare, without losing the human touch.

If you’ve been curious about AI but unsure where to begin, or worried about doing it wrong, this conversation delivers a roadmap.

What You’ll Learn in This Episode:

• Why chiropractic has lagged behind other healthcare professions in tech adoption
• How to safely use ChatGPT (and avoid hallucinations) in a clinical setting
• Improving patient communication through recorded encounters and scoring frameworks,
• Why patients now expect digital-first healthcare experiences
• Building mission, core values, and culture to strengthen teams and patient loyalty
• Using AI for competitive analysis and team-wide implementation

 

Episode Chapters

01:15 – Chiropractic’s Blindspot
02:25 – Where to Start with AI
05:33 – AI Hallucinations & Research Tools
08:18 – Keeping the Human Touch
13:15 – Patient Digital Expectations
17:41 – The Future of Chiropractic Technology
22:22 – The Four Realms of Practice
26:07 – AI for Competitive Analysis
28:12 – Core Values & Culture
33:50 – 360 Feedback & Blind Spots

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Follow this link to learn more about EMBODI.

Episode Release Date: April 22, 2026

About Dr. Jay Greenstein

Dr. Jay is the founder and CEO of EMBODI, a Remote Therapeutic Monitoring Platform for chiropractors. EMBODI helps improve treatment adherence and outcomes, and increase practice income through its proprietary, patented technology. The mission of the company is to be the worldwide digital health leader for chiropractic.

Dr. Jay is also the founder and CEO of the Kaizo Health Companies and is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies.

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Most chiropractic patients now start their search online, and increasingly, AI tools are shaping their decisions before they even reach Google results. So how can chiropractors make sure they’re the ones patients find?

In this episode of Chiropractical, Jon Kec sits down with SpinUTech SEO experts Jacob Runia and Grace McGovern to break down how chiropractors can improve their online visibility in a world where search is rapidly evolving.

They reveal why 75% of searchers click one of the top three organic Google results and explain what busy doctors can do right now to compete — without becoming full-time marketers.

In this conversation, you’ll learn:

• Why answering real patient questions (like “Can chiropractic help sciatica?”) is powerful SEO
• How to properly optimize and manage your Google Business Profile
• The trust signals that boost credibility, including credentials, author bios, awards, and testimonials
• How strong location pages and smart site structure help both Google and AI engines find your practice

If you want more new patients finding you, instead of your competitors, this episode offers strategies to help future-proof your practice.

00:53 - Meet the SEO Experts

03:48 - SEO Mistakes You Might Be Making

05:36 - Build Topic Authority

07:12 - Win AI Overviews

10:09 - Site Structure That Ranks

17:17 - Trust Signals and Credibility

21:53 - Fix Your Site Step by Step

23:32 - Website Vendors and Duplicate Content

25:52 - Location Pages and Local SEO

28:25 - What to Stop Doing

For additional resources mentioned in the podcast, visit Developers.Google.com.

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: March 10, 2026

 

About Jacob Runia:

Jacob is a Chicago-based digital marketing leader with nearly a decade of agency experience, specializing in SEO strategy. Currently serving as Director of SEO at Spinutech, he leads a team that oversees strategy for a diverse portfolio of national and multi-location brands. His expertise spans technical SEO, content strategy, site architecture, and AI-driven search optimization.

 

About Grace McGovern:

Grace is a Des Moines-based SEO Strategist at Spinutech with four years of experience helping businesses grow through data-driven organic search strategies, with a focus on aligning organic search performance to real business outcomes.

 

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On this episode of Chiropractical, Jon Kec talks with Dr. Abigail Riutta, a recent chiropractic graduate who bravely opened her own practice in Northern New York. 

Dr. Riutta shares her heartfelt journey, from navigating student uncertainty to stepping confidently into her role as a new doctor, along with the real-world lessons she learned along the way. Learn about those critical first steps in building a practice, the power of community connections, and why having the right support system can make all the difference.

Dr. Riutta offers advice for new grads on setting up policies, procedures, and essential business insights while balancing patient care.

This episode is a must-listen for chiropractic students and new grads looking to carve out their own successful career path.

00:00 - The Reality of Small Business Survival

01:29 - Setting Up for Success: Community Engagement

04:10 - Overcoming Community Fear and Building Trust

08:49 - The Decision to Open a Practice

11:05 - Navigating Business Challenges

17:00 - Balancing Practitioner and Business Roles

24:55 -  Advice for Students

 

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: February 3, 2026

About Dr. Abigail Riutta:

Dr. Abigail Riutta is a chiropractor and owner of Riutta Chiropractic in Gouverneur, NY. She attended SUNY Cortland, where she earned a Bachelor's in Biology and then proceeded to hear her Doctorate of Chiropractic from Northeast College of Health Sciences, graduating with honors in March 2025. Additionally, Dr. Riutta furthered her education by receiving her Webster Technique certification, so that she can better serve her prenatal patients, and has recently enrolled in the ACA Pediatric Diplomatic program.

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Join host Jon Kec for a truly meaningful episode that honors 80 years of standing shoulder to shoulder with the chiropractic profession.

In this special conversation, Jon sits down with Dr. Lou Sportelli, a clinician, advocate, and one of chiropractic’s most respected voices, to reflect on how NCMIC was born from a simple but powerful idea: chiropractors taking care of one another when no one else would.

Dr. Sportelli shares personal stories from the early days of practice, the challenges the profession faced, and the moments that shaped both chiropractic and NCMIC into what they are today. This isn’t just a history lesson, it’s a reflection on trust, resilience, and the shared responsibility of protecting a profession built on service and care.

As chiropractic looks to the future, NCMIC’s promise of “We Take Care of Our Own” continues to guide chiropractors through a changing healthcare landscape. 

If you care about where this profession has been, where it’s headed, and the people who made the journey possible, this is an episode you won’t want to miss.

01:00 - Dr. Lou Sportelli: NCMIC's Early Days and Evolution

05:23 - The Growth and Impact of NCMIC

11:05 - NCMIC's Commitment to Chiropractors

17:58 - The Future of Chiropractic and NCMIC's Role

23:05 - Advice for Future Chiropractors

30:05 - Dr. Sportelli's Legacy and Look Forward

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode Release Date: January 4, 2026

Transcript

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Happy Holidays!

Thank you for being part of an unforgettable year of Chiropractical. From our conversations to taking the show live to The National by FCA in Orlando, this season has reminded me just how special this community is.

As we head into a new season, I’m excited to welcome new voices, explore new challenges, and keep growing together. If you haven’t caught up on these highlights yet, now’s the perfect time.

Thank you for listening, and warmest wishes for a joyful holiday season and an inspiring start to 2026. 

Happy Holidays,
Jon 

Join host Jon Kec as he looks back on some of the most meaningful chiropractic moments of 2025, from Dr. Alan Sokoloff’s unforgettable Super Bowl game-day adjustment to Dr. Mario Fucinari’s honest insights on navigating burnout.

You’ll revisit powerful stories like Dr. Lisa Goodman’s approach to elevating patient care and hear Dr. Glenn Jaffe and Kevin Rosario talk about what it really takes to unify our profession’s message.

You’ll also reflect on Dr. Tom Ventimiglia’s perspective on patient compliance and share in the heartfelt sendoff of Mike Whitmer as he closes out a remarkable 24-year career.

This episode isn’t just a recap, it’s a reminder of why chiropractic matters and a celebration of the purpose and passion that move this profession forward. 

00:00 - Introduction to Chiropractic Highlights

00:53 - Super Bowl Adjustment: A Game-Changing Moment

05:55 - Tackling Burnout: Advice from Dr. Mario Fucinari

08:41 - Creating Exceptional Patient Experiences

10:27 - Communicating Chiropractic: A Unified Message

14:41 - Understanding Patient Compliance

16:22 - A Bittersweet Farewell: Mike Whitmer's Retirement

21:08 - Conclusion and Looking Forward to 2026

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

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Join host Jon Kec for a powerful conversation about chiropractic care in the Veterans Affairs system, where serving those who served takes on new meaning.

In this episode of Chiropractical, Jon sits down with Dr. Anthony Lisi, National Chiropractic Program Director for the VA, to explore how chiropractic became part of veteran healthcare, how it continues to evolve, and where it’s headed next. Since chiropractic became a VA benefit in 2004, it’s grown into a vital part of how our nation cares for its veterans. 

Today, more than 500 chiropractors across 100 VA sites are helping veterans live with less pain and more possibility. From groundbreaking research to hands-on care, you’ll hear how doctors across the country are making a real difference—and how the next generation of chiropractors can be part of it.

00:00 - The Evolution of Chiropractic in the VA

00:46 - Today's Chiropractic Landscape in the VA

01:41 - Welcome Dr. Anthony Lisi

02:52 - The Importance of Chiropractic in the VA

04:37 - Integration and Training in the VA System

11:15 - Research and Data on Chiropractic Care

15:21 - A WWII Veteran's first trip to a Chiropractor

21:18 - Opportunities for Chiropractors in the VA

30:24 - Conclusion and Final Thoughts 

For more details on chiropractic and the VA, connect: https://www.rehab.va.gov/chiro/ 

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

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In this spine-tingling episode of Chiropractical, Host Jon Kec opens NCMIC’s “Claims Crypt” to uncover three true stories where everyday, respected chiropractors found themselves at the center of shocking lawsuits, and discovered the hard lessons about the risks that come with care.

Too chilling to venture into the Crypt alone, Jon is joined by NCMIC Claims experts Tom Caswell and Zach Meyers, they examine how even when chiropractors do everything right, they can still find themselves living in a legal nightmare.

From sudden lawsuits to social media backlash and allegations of misconduct, this true-life tales underscores the importance of being prepared in a litigious world. 

Don’t forget to leave a comment and share your thoughts on which story shook you the most.

00:00 - Opening of the Claims Crypt

01:11 - Halloween Traditions and Introductions

01:53 - Case 1: Trusted Friendship Gone Wrong

09:01 - Case 2: From Late to Litigation

16:41 - Case 3: The Accusation That Shook the Clinic

31:11 - When the Nightmare Ends, the Lessons Begin

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

Episode released: October 14, 2025

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Join Host Jon Kec as he dives into the world of NFL chiropractic care with Dr. Alan Sokoloff, team chiropractor for the Baltimore Ravens.

Discover the vital role chiropractic plays in keeping top athletes at their peak, from injury prevention to performance enhancement.

Dr. Sokoloff shares his unique career journey, day-to-day experiences, and memorable stories from the field, including how a pre-Super Bowl adjustment helped a key player playing at his best.

Learn about the educational and professional pathways for aspiring sports chiropractors, the importance of teamwork in sports medicine, and the balance needed to succeed in this demanding field. 

00:00 - Meet Dr. Alan Sokoloff

01:30 - Common Sports Injuries and Treatments

06:24 - An Adjustment That Helped an Athlete be Super Bowl Ready

08:18 - A Week in the Life of a Sports Chiropractor

11:56 - Journey into Sports Chiropractic

16:02 - Building a Career with Professional Teams

18:36 - Teamwork in Sports Medicine

23:10 - Balancing Team and Private Practice

26:34 - Advice for Aspiring Sports Chiropractors

32:31 - The Business Side of Sports Chiropractic

36:07 - Conclusion and Final Thoughts

Click here for more details on the Professional Football Chiropractic Society's 20th Annual Continuing Education Seminar in Indianapolis.

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

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This episode of Chiropractical was recorded in front of a LIVE audience at The National by FCA in Orlando, FL on August 22nd. 

Host Jon Kec is joined by Dr. Glenn Jaffe, a veteran chiropractor and former President of the North Carolina Chiropractic Association, and Kevin Rosario, a soon-to-be graduate entering the field. 

Their conversation explores the evolving landscape of chiropractic care including:

• How to Successfully Start a Practice

• The Importance of Mentorships & Relationships

• How to Build and Stay Visible in Your Community

• Specialization vs. General Practice

• What Defines Success in Chiropractic?

Whether you’re a veteran practitioner, a student, or simply curious about the future of chiropractic, this episode offers valuable insights and inspiration for thriving in a constantly changing chiropractic world.

00:00 - Welcome to Chiropractical LIVE 

01:09 - Chiropractic Inspirations

03:07 - Concerns and Preparations for New Graduates

05:43 - Setting Up for Success in Practice

07:53 - Building a Patient Base and Visibility

11:25 - Specialization vs. General Practice

14:53 - Unifying the Chiropractic Message

19:25 - Navigating a Saturated Market

21:44 - The Importance of Curiosity and Evolution

23:35 - Interview Tips and Starting Out in Practice

28:46 - Hands-On Experience and Skill Development

34:13 - Defining Success in Chiropractic

If you have questions for Chiropractical, reach out at [email protected].

Watch the video version of this episode on the NCMIC YouTube Channel. 

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