Choose Your Own Biz

If you've ever had a hard time believing that it's truly possible to create a business and a life that you really want to have or if you're struggling to give yourself permission to really go after and build the kind of business that you want to have, then this podcast episode is for you! I am so excited to have my coach and mentor Jill Stanton on the show to talk about how to create a business where you feel good about it and it's truly aligned with who you want to be. Jill is one half of the company Screw the 9 to 5 that she runs with her husband Josh Stanton, and they help entrepreneurs to be able to quit their nine to five jobs and truly step into their vision of who they want to be as an entrepreneur. She also is the founder of the Millionaire Girls Club, and in this episode, Jill's going to talk about all of these decisions she had to make to truly become the person and the business owner that she wanted to be and create a life that felt good to her and in alignment with her. 

With all the competition out there in the online space, how do you set yourself apart? If you are like most business owners, you are not selling something completely brand new. The good news is that if someone else is selling something similar to you, then you know there are buyers out there! The bad news is that it can feel like a noisy place and you might be uncertain why people would buy from you. In this episode, we are going to talk about how you can stand out from the crowd and attract people to YOU and not your competitors.

Do you ever feel overwhelmed when it comes to running your business? Or maybe even burnt out? There's so many things that you have to do and so many people are shouting at you that you have to do it their way. Maybe you just want to crawl under the covers, shut it down and not even think another minute about your business because of all the noise. If that is you, then this episode is for you! I am talking about overwhelm and how you can prevent it from happening.

Are you ready to have a mini offer funnel in your business? At what point are you “ready” in order for it to be successful? There’s this idea going around that you can just put a $27 offer out there and it will magically rake in a bajillion dollars. Where I see this strategy work best, however, is when you have a few things in place first. In this episode, we’re going to jam about what you need in order to be successful with this strategy.

Can a $27 product really have an effect on your bottom line? I know you’ve seen the $27, $37, $47 products scrolling through your newsfeed and you may have wondered what’s the deal? Are people really making money with these mini offers? The answer is yes and in this episode, I’m sharing with you my story of how a $27 product made my business profitable.

This week in the world of marketing, Facebook is all a buzz with the new iOS changes finally taking effect and everyone seems to be running round like Chicken Little yelling that the sky is falling. When it comes to these events that seem to be out of control, it can feel all too easy to throw up our hands and want to give up on marketing. We can’t control Facebook, or Instagram, or Apple for that matter so how do we run a business that lasts the tests of time regardless of everything happening around us? That's what we're talking about on this episode.

The lifeblood of any business is consistently getting leads that then become customers. You have to get people checking out what you have to offer before they can buy from you. That’s why practically everyone in our industry talks about building your email list. But how do you build a list on a tiny budget and what do you need to do to make sure you get a return on your list building investment? In this episode, we’re going to talk about how to get the most ROI when you’re paying for leads.

We’ve all seen the pictures of people sitting on the beach, drinking their cocktails, all the while making like a bajillion dollars while they are off having fun. That’s the image that’s put in front of a lot of us whenever we hear the phrase “passive income.” And because that image is so far fetched, it can make passive income seem like something that is totally unattainable and only available in a dream world. I'm here to share a different view of passive income. In this episode, we’re going to jam about 4 ways to add passive income to your biz today and the reality of what it looks like to have passive income streams.

Ads are one of the ways that I keep my business running all the time, day in and day out and a great way to grow your business beyond just your warm audience. I know that running ads can be a bit scary and there may be some of you that think it feels like flushing money down the toilet. That's why in this episode, we’re going to talk about 3 ways to profitably scale your biz with ads.

In the online space, we are told to get people on our email list and that the money's in the list! That's where you need to focus on. But what happens when you create a freebie or a lead magnet, and you put it out to the world, and nobody's signing up to your email list? Or what happens when you are getting people to sign up but absolutely none of them are converting into customers? In today's episode, we're going to talk about why nobody wants your freebie and some questions you can ask yourself to juice it up and make it better plus some alternatives to a freebie.