Choose Your Own Biz

One of the biggest appeals to having an online business of your very own is time freedom. The ability to set your own hours and take a break when you want to has a huge appeal. The flip side of that is that because we are our own boss and the only person in our business, we sometimes get caught in the trap of feeling like we can’t take a day off because what will happen when we do? Will our business keep running without us or do sales take a break when we do? In this episode, we’re going to jam about some ways to keep your business working for you even when you’re not working.

How much should you spend on ads to launch your course? And how do you know that you’ll get a return on your investment? These are two questions that I hear a lot when I start working with a new client. Ads can be a big boost to your launch but you definitely need to go into it with a little planning and the right mindset. In this episode, we’ll talk about how much to spend on ads and what you need to think about BEFORE you start running them for your launch.

Most of the time, when we think of doing a launch, we focus on all the to do list that we have to get done before cart open… the sales page, the registration forms, the slides, the welcome series, and all the behind the scenes prep work that has to be done. But there’s one part of launching that so many people overlook while they are busy behind the scenes and it can either sink or soar your sales. Tune in to this episode to find out what it is and to make sure you don't miss out on this very important part of launching your course.

Do you have a revenue or sales goal for your course launch? Maybe you want to have your first 5 figure launch or get 25 new students in the door? Chances are, if you’ve thought about selling an online course, you’ve at daydreamed about how much revenue the launch will bring in. But the real question is… do you know how to actually hit that revenue goal? In this episode, we’re going to talk about how to actually plan for your revenue goal so you can hit it!

Webinars or challenges? Live or recorded? Paid or free? When it comes to selling your online course through a launch, there are so many different options out there! And the crazy thing is that everyone is out there telling you that their way is THE way to launch your course online. So how do you choose what type of launch is best for you and your business? In this episode, I’m going to walk you through a few questions to consider and help you choose what type of launch you want to do.

When it comes to growing an online business, one of the huge advantages can be that the cost of actually starting it up is small especially if you are selling your services, coaching, or knowledge. That’s why so many people are drawn to this style of business because the profit margin can be huge! Deciding on what to invest in though can be challenging in your business. We’re constantly faced with the question of "Will this give me a positive return on my investment?" In this episode, we’re going to chat about what you need to consider beyond just the money investment and look at what it’s really costing you to run your business.

When everyone on the internet is shouting at you that you need to buy their product or follow their marketing advice, how do you cut through the noise and stay focused on reaching your goals? How do you find the information that will help you to successfully grow your business instead of wasting your time and energy on things that don’t really matter? It all boils down to have a solid, strategic plan and in this episode, we’re going to jam about the 3 pieces of a successful marketing strategy.

Most people will tell you that in order to be successful online, you have to show up on social media (everywhere and all the time) especially if you are just starting out. I don't know about you but that sounds exhausting! Good news is that you don't have to post on social media in order to be successful and I'm living proof of that. In fact, I posted probably a dozen times in all of 2020 and 5x my revenue that year. And in this episode, I'm going to share some strategies to grow your business without wasting a ton of time on social media.

Sometimes in our business, we have an idea that sparks in our brain, something that we really want to do but for some reason, we just sit on it. It stays this idea for days, months, even years, nagging us in the back of our minds as something that we really want to do but we just can’t seem to get ourselves to act on that idea. Why is that? In this episode, we’re gonna chat about the biggest lie that’s keeping you stuck and how to finally turn your idea into reality.

When it comes to getting eyeballs on your business and attracting your ideal client, how are you putting yourself out there and actually allowing people to know who you are, what you're about and how you can serve them? Are you just sitting back with the idea that if you build it they will come, or are you actually strategically placing your content in front of your perfect ideal customers? In this episode, we're going to talk about exactly how you get in front of the people you'll want to be in front of so that your ideal audience knows exactly how you can help them and how to work with you.