In this episode of the S.O.B. (Small Owned Business) Marketing podcast we are discussing the importance of email marketing, exploring the top platforms, and tips on how to choose the perfect one for your business.

We will be covering topics such as automation, templates, analytics, integrations, AI assistance, segmentation, personalization, and mobile optimization.

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00:00 Introduction and Overview

6:27 Choosing an Email Marketing Platform

9:13 Considerations for Selecting a Platform

15:55 Take Advantage of Free Trials

22:38 Integrating Other Marketing Channels

30:45 Audience Segmentation and Personalization

36:58 Mobile Optimization

43:12 Thank You for Listening!

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𝐑𝐄𝐋𝐀𝐓𝐄𝐃 𝐂𝐎𝐍𝐓𝐄𝐍𝐓:

Free Training - 3 BIGGEST mistakes small business owners make at events, craft fairs & pop-ups: https://seasonedmarketer.kartra.com/page/free-training  

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