Business structure, content marketing, and consistency are tough to build in the music industry. This week’s podcast guest, Pierre Banco (Instagram: @lordbvnco), experiences all three during his journey through the Nashville music scene. We talked the definition of content marketing, having an understanding of music business pracices like copywriting, and whether artists like Boosie and Lil B could still be in your Top 5 rappers.
4:45 - Being unafraid to ask for help with your music quality
6:30 - How to fight against inconsistency
8:00 - Being your biggest critic causes you to procrastinate
9:15 - It’s not the responsibility of the people that made it to discover you
11:45 - Be selective of who your team is and pick somebody who is specialized
12:15 - You have to have your business structure together
12:42 - What do you think marketing is?
13:45 - Sonically you have to sound good, but music personas are important
14:30 - Why we don’t see Pierre Banco as an artist?
17:45 - What do you want to get out of the rap game?
20:45 - Making music is therapeutic
22:15 - Music is bigger than being the best in your city (Nashville)
22:45 - Growing brands can’t afford to take breaks from social media
25:15 - Structure your music and avoid long projects
29:00 - Understanding the business of music copywriting
33:15 - How being married with kids affects consistency in music
38:15 - Have you ever felt like your wife didn’t support you musically?
41:15 - Being willing to enter different demographic markets
42:45 - Only Fans versus Reddit content marketing
47:45 - Would you show your feet on Only Fans for money?
49:30 - Losing your toe nail to turf toe
51:45 - Which audience and crowd do you make music for?
55:15 - Top 5 favorite rappers?
1:02:45 - Skateboarding culture introduced into music
1:03:45 - Lil B is a polarizing artist talent
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Co-Host Onterio Cross @_high_powered_
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Producer Demarco Moore @iam_demo
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