Our guest in this episode is Chris Michel, founder of Coach Chris Consulting, Sales and Business Coach and author of the Red Chair Experience.

Chris is a son, a brother, a father, and now a grandfather, who grew up west of Chicago. Like most, he has had his ups and downs during his life journey. His spiritual walk has led him to develop a desire to not only work on his own ethical, consultative sales and business path, but to also help others in their mindful, virtuous journey in sales and business.

Chris has worked in sales, sales management, and general management for over 30 years. He has developed training programs over the years and continues to work with companies and individuals, contributing to their improvement and success.

In our conversation Chris talked to me about

• Value selling - who your customer is and what value are they seeking
• Building a sales process and how everything we do is, in fact, a process
• His Red Chair Experience

Maxine Cunningham who appeared in episode 306 and episode 500c introduced us to Chris.

Listen to the podcast to find out more.

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