On today’s episode of the Sports Pundit Media Podcast, Jo and Michael are joined by Chris Sice,  Chief Content Officer at ICONS Series. 

ICONS Series is a disruptive experiential sports and entertainment brand that brings together the biggest, boldest cross-section of world class athletes and fans.

This conversation, which took place off the back of their most recent event in Bangkok, explores the series’ disruptive approach to golf, both on the course and in the ways that they approach media. 

Timestamps

2:00 - ICONS Series Origin Story

12:30 - Broadcast and YouTube Hybrid

17:00 - Players as Media Channels

23:00 - Live Vs Edited Storytelling

30:00 - Audience Data And Surprises

34:00 - Building Cultural Resonance

37:00 - Monetising Cultural Currency

About The Hosts

Jo Redfern is a digital and youth media specialist who has spent the last five years at the forefront of platforms such as YouTube, Roblox, and TikTok. With a background in traditional broadcast and kids media, Jo is known for turning generational media behaviours into commercial opportunities. Through her consultancy firm, Futrhood, she helps IP owners and rights holders scale engagement and monetisation by leveraging content, platforms, community, and emerging tech.

Michael Cohen has spent the last decade building at the intersection of sport, media, and the creator economy. As former CEO of Whistle, he scaled the company into a $100M multi-platform media business, driving organic growth and strategic M&A before leading its exit to Eleven Sports and later DAZN. Today, through his new venture Disruptive Play, Michael partners with companies and creators to shape the next wave of sports and media IP, challenging the status quo and architecting business models for the next era of sport.

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.