On today’s episode of the Sports Pundit Podcast, Andy is joined by Alfonso Díaz, Chief Executive Officer of the Business Area at RCD Mallorca, a club whose transformation in the past decade has been nothing short of remarkable.

Alfonso has been with the club since 2016, initially as CFO, and since 2020 as CEO of the business side. Prior to that, he held senior finance and commercial roles at global companies like LG Electronics and GE Capital, and brings a multi-industry perspective to running a modern football organisation.

He’s played a key role in helping Mallorca return from Spain’s third tier to LaLiga - and in positioning the club as an international platform for sustainable sports tourism, premium experiences, and global partnerships. Backed by an ownership group that includes Andy Kohlberg, Steve Nash, Steve Kerr, and Stu Holden, the club has doubled down on long-term thinking - investing in a €30M stadium renovation and achieving strategic growth in markets like Japan, Korea, and the US.

In this conversation, we explore how Mallorca has rebuilt itself structurally and commercially and what comes next for a club that’s aiming to be more than just a football team.

Timestamps

• 02:00 - Welcome, Alfonso’s background, and early challenges at Mallorca
• 04:30 - Rebuilding the club: from crisis to LaLiga stability
• 10:30 - Ownership, culture change, and US long-term thinking
• 15:30 - Stadium redevelopment and reimagining the fan experience
• 24:00 - Tourism, local identity, and balancing visiting fans
• 26:30 - Premium hospitality and new matchday experiences
• 31:00 - International growth, new revenue streams, and global reach

With Thanks to the Social Football Summit ⚽️🏟️

Social Football Summit (SFS) is a event designed for innovative content, sharing, networking, and education in the Football Industry.

The first event of its kind in Italy, over the years, it has become a reference point for football protagonists and stakeholders.
Its inception aimed to build a dynamic and innovative ecosystem with the objective of creating opportunities for encounters between authoritative figures and key players in the Football Industry.

Figures like Alfonso, who I was lucky enough to interview on stage at the latest edition back in November at Juventus’ Allianz Stadium.

About The Host

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On this episode of the Sports Pundit Marketing Podcast, Charlie and Jamie are joined by Travis Black, Global Lead for Olympic & Paralympic Marketing at Allianz.

Allianz is one of the world’s leading insurance and financial services brands, with a major footprint across global sport, spanning multi-sport events, clubs and teams, athletes, and stadium partnerships.

Travis shares his journey into the industry, sparked by a lifelong passion for North American sport and formative experiences at the Beijing 2008 and Vancouver 2010 Olympic Games. He reflects on the importance of curiosity, empathy, and risk-taking in building a global sports marketing career and the cultural fluency required to lead programs across diverse markets.

The conversation also explores the evolving role of athlete partnerships, the shift toward storytelling and purpose-driven sponsorship, and the ongoing balance between global scale and local relevance. Travis offers insight into the internal collaboration required to deliver meaningful partnerships, and how data and AI are shaping the next frontier of fan engagement.

Timestamps

• 02:00 - Travis Black’s Journey into Sports Marketing

• 11:00 - Advice for Aspiring Sports Industry Professionals

• 14:00 - Future Trends in Sports Sponsorship

• 22:00 - Creating Effective Athlete Partnerships

• 28:00 - The Unique Appeal of the Olympic Games

• 32:00 - Balancing Global and Local Marketing Strategies

• 38:00 - Empowering Young Talent in Sports Marketing

About The Hosts

Jamie Corr is a seasoned sports marketing leader with over 15 years’ experience across partnerships, communications, and brand strategy. He has worked with some of the world’s biggest brands through roles at Burson, MKTG, H&K Strategies, and the International Olympic Committee, helping activate major global properties including the Olympic Games, FIFA World Cup, and Tour de France. He now consults with LA-based sports content studio MILE 44 and has also served on the Board of Basketball Scotland.

Connect on LinkedIn

Charlie Copsey is the Founder & CEO of Underground Fan Club. Having began her career producing TV, radio, and film for major UK networks, working closely with talent behind the scenes. It was there she saw the human, unscripted side of stars, a side fans rarely get to access. Frustrated by repetitive, transactional events that kept talent at arm’s length, she set out to build Underground Fan Club, a space where talent could show up as their authentic selves and connect with fans on a deeper, more meaningful level.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

On today’s episode of the Sports Pundit Innovation Podcast, Andy is joined by Leonardo Giammarioli, Chief Global Business Development Officer at SSC Napoli, to unpack how one of Italy’s biggest clubs is building a smarter, more sustainable commercial model.

Leonardo has worked across the sports business from multiple angles, including agency-side at SPORTFIVE, brand-side at NIVEA, and within clubs across different football cultures, giving him what he describes as a “360-degree” view of how the ecosystem works. At Napoli, that perspective matters, because the club’s ambition is clear: compete at the top level without the financial profile of Europe’s super clubs.

In this conversation, we explore two of Napoli’s most distinctive advantages. First, the club’s approach to squad-wide image rights, which gives sponsors clearer access to players, reduces category conflicts, and even feeds into transfer decision-making through commercial forecasting. Second, Napoli’s end-to-end control of merchandise, which has transformed both brand perception and profitability, from premium sponsor alignment to rapid, culture-led drops tailored to specific markets.

If you’re interested in how a club can build modern commercial leverage through ownership, control, and smarter infrastructure, this episode is a masterclass in commercial innovation.

Timestamps

• 02:00 - Leonardo’s “360-degree” view of the industry

• 04:00 - Napoli’s unique approach to squad-wide player image rights

• 07:00 - The challenges (and commercial upside) of managing player rights day-to-day

• 11:00 - Developing premium positioning, direct relationships, and regional partners

• 24:00 - Taking in-house control of merchandise

• 33:30 - Loyalty, data, and building Napoli’s digital ecosystem

• 40:30 - Closing reflections: sustainability, infrastructure, and what comes next

With Thanks to the Social Football Summit ⚽️🏟️

Social Football Summit (SFS) is a event designed for innovative content, sharing, networking, and education in the Football Industry.

The first event of its kind in Italy, over the years, it has become a reference point for football protagonists and stakeholders. Its inception aimed to build a dynamic and innovative ecosystem with the objective of creating opportunities for encounters between authoritative figures and key players in the Football Industry.

Figures like Leonardo, who I was lucky enough to interview on stage at the latest edition back in November at Juventus’ Allianz Stadium.

Leanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport.

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives.

On today’s episode of The Pitch, Andy and Drew trade bold fan engagement ideas, spanning physical experiences, creator-led storytelling, and new ways to reward participation beyond the professional game.

Andy opens with a pitch for a Premier League Museum and Hall of Fame, exploring how a permanent or touring flagship experience could monetise global fandom, capture tourist demand in London, and turn the league’s history, players, and sponsors into a physical, social-first destination. From photo-ready moments to sponsor activations and legends events, the conversation examines why the Premier League’s Hall of Fame feels under-leveraged compared to US sports and global brands like Formula 1 and Guinness.

Drew then flips the lens to participation, proposing a creator-driven model that connects grassroots and intramural sport to professional leagues. They explore how documenting amateur leagues, rewarding cultural impact over scale, and spotlighting everyday players could deepen fandom, unlock new creator pipelines, and give casual participants a meaningful stake in the ecosystem, without distorting competition.

Timestamps

• 02:00 - Why a Premier League Museum could unlock a new tourist revenue stream

• 05:00 - Learning from the Guinness Storehouse

• 9:00 - The Opportunity for Expanding the Premier League’s “Hall of Fame”

• 15:00 - Connecting youth and intramural participation with Pro Sports Fandom

• 22:30 - A Grassroots Content Creator Competition Series

• 31:00 - Blending Technology with Physical Participation

About The Hosts

The Pitch is the conversational show from the Sports Pundit Podcast Network, hosted by Andy Marston and Drew Rauso.

It’s a play on words, with each host bringing an idea, theme, or provocation that they pitch to the other. Together they react, debate, and explore what’s really happening across the sports industry, from shifting media models to the next wave of innovation.

Each episode mixes perspective with practicality, with occasional appearances from other Sports Pundit hosts from across the Network.

Drew Rauso is a versatile media operator with a proven track record of building and scaling sports media ventures at the intersection of content, commerce, and creator strategy. He currently leads Brand, Strategy, and Operations at Playmaker HQ, a leading sports podcast network owned by Better Collective, home to shows featuring Shaquille O’Neal, Angel Reese, and Marshawn Lynch. Previously at The Players’ Tribune, Drew has been instrumental in shaping athlete-driven media, overseeing partnerships, production, and growth initiatives that connect fans and talent in meaningful ways.

Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

On today’s episode of the Sports Pundit Podcast, Andy is joined by James Bower, Commercial Director at Atlassian Williams Racing, one of the most iconic teams in Formula 1, now in the midst of a bold commercial resurgence.

James began his career at HP during its title partnership with Williams, before joining McLaren in 2007, where he worked on the Vodafone partnership and rose through senior roles in partner management, business development, and commercial strategy.

Now at Williams, James leads a 35-person team across London, Grove, and New York, responsible for the acquisition and management of brand partnerships, a team that now generates more than 50% of the company’s total revenue. Since joining in 2021, James has helped secure a wave of high-profile deals with brands like Atlassian, Komatsu, Duracell, Gulf, Kraken, and Myprotein, as part of a deliberate shift toward quality over clutter.

In this conversation, we explore the thinking behind Atlassian’s record-breaking title partnership, how Williams is differentiating itself commercially in an increasingly crowded space, and the success of their Fan Zones - a growing series of immersive, city-centre activations that are bringing the sport to fans in new and inclusive ways.

Timestamps

• 02:00 - James’ journey into Formula 1: early career at HP and McLaren

• 05:00 - Joining Williams and navigating F1’s commercial transformation

• 09:00 - The strategy behind Atlassian’s title partnership

• 14:00 - Quality over clutter: rethinking partnership models in F1

• 18:30 - Fan Zones and creating physical touchpoints beyond the circuit

• 24:00 - Expanding in the US and managing a global commercial team

• 29:00 - Technology, innovation, and the future of Williams’ brand

• 33:00 - What’s next for Atlassian Williams Racing?

About The Host

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Performance Podcast, Rich and I are joined by Rosie Spaulding, President of League One Volleyball (LOVB) Pro, the first fully-integrated youth-to-pro volleyball league in the United States.

Rosie’s 20-year career has taken her behind some of the world’s biggest sporting stages, from Super Bowl 50 to the Rugby World Cup Sevens and the America’s Cup, but it’s at LOVE where she is rewriting the playbook entirely. Rather than inheriting a league, she’s building one from the ground up, designed around the whole athlete.

Frustrated by the fragmented pathways and lack of infrastructure in women’s sport, LOVB have set out to create something radically different: a performance ecosystem where a 12-year-old club player can dream of turning professional without leaving the LOVB community.

In this conversation, we explore how LOVB is reshaping athlete development, redefining welfare standards, and building a sustainable professional model fuelled by youth participation, not broadcast dependency. This is the future of performance, built at the intersection of community, care and competition.

Timestamps

• 02:30 - Rosie’s Journey from Marine Biology to President of LOVB Pro

• 05:00 - Building a Youth-to-Pro Volleyball League

• 8:00 - Community Engagement and Athlete Development and The Whole Athlete Philosophy

• 15:00 - Challenges and Successes in Professional Volleyball in the U.S.

• 22:00 - Lessons on Leadership and Interdisciplinary Thinking

• 30:00 - Looking to Season 2 and Beyond…

🔍 Search ‘Sports Pundit Podcast’ wherever you listen, available on Spotify, Apple, and YouTube 🎧

Rich Buchanan is a human performance consultant with extensive experience at the highest levels of sport, including roles as Performance Director at Swansea City FC in the Premier League and consultant for DC United in Major League Soccer.

With a background spanning coaching, physiotherapy, and strength and conditioning, Rich specialises in building multi-disciplinary teams that deliver resilient, high-performing support systems. Passionate about holistic performance, Rich is committed to evolving best practices and helping organisations sustain long-term success. Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Podcast, we’re joined by Beth Barrett-Wild, Tournament Director ICC Women’s T20 World Cup 2026 & Director of Women’s Professional Game at the England Cricket (ECB).

Beth has spent her career at the forefront of cricket’s evolution, from her early years at MCC and the ECB, to now helping shape one of the most significant upcoming global moments in women’s sport.

Her work spans governance, competition management, and commercial growth, giving her a unique perspective on how to build both a world-class tournament and a sustainable future for the game.

In this conversation, Beth reflects on her leadership journey, the structural changes underway in women’s cricket, and how England can evolve its domestic pathways through initiatives like Project Darwin. She talks about Australia’s decade-long dominance and what it means for competitive balance, the importance of storytelling, and cultural positioning in growing fandom, as well as how the World Cup can drive lasting impact for players, fans, and the sport itself.

Timestamps

• 02:30 - Beth’s Cricket Journey: From MCC to ECB and the ICC

• 10:00 - Talent Pathways and Project Darwin

• 17:00 - Rethinking England’s Domestic Structure

• 22:00 - Australia’s Dominance and the Challenge of Competitive Balance

• 28:00 - Building a Compelling Global Product

• 33:00 – Together or Separate: Positioning Women’s Cricket

• 38:00 - The Power of Storytelling and Player Narratives

• 49:00 - Moving from Social Justice to Performance and Entertainment

• 54:00 - Vision for the 2026 ICC Women’s T20 World Cup

About The Host

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector.

Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Finance Podcast, Vansa is joined by Tim Katt, National Director and Managing Partner of the Sports and Entertainment Practice at Transwestern.

Tim brings a sharp perspective on how sports, real estate, and investment intersect, from structuring deals for high-net-worth individuals and institutional investors to developing large-scale, mixed-use districts anchored around sports facilities.

He shares insights from his work with Overtime Elite and the creation of Overtime Arena, as well as his role in launching the Global Sports Venture Studio with the LA Dodgers.

The conversation also outlines why real estate is becoming a strategic growth engine for sports organisations, touching on mixed-use development models, financing structures, and the next wave of innovative sports venues.

Timestamps

• 02:00 - Tim’s Journey from Overtime Elite to Transwestern

• 05:00 - Lessons from Building Overtime Arena

• 07:00 - The Future of Sports Facility Development

• 13:00 - Funding and Financing Sports Projects

• 28:00 - The Growth of New Sports Venues

• 36:00 - Innovations in Stadiums and Arenas

• 40:00 - Balancing Public and Private Investment

• 43:00 -Misconceptions and Final Thoughts

Additional Links

• WNBA’s Sparks planning to build $150M practice facility - ESPN

About The Hosts

Vansa Chatikavanij is Co-Founder & Managing Partner at Present Ventures, an investment firm focused on emerging sports, media, and technology. She previously led strategy at Omise (“Stripe of Asia”) and co-founded OmiseGO Network, reaching a $1B+ market cap. Earlier in her career, she worked at the World Bank across 13 markets and has advised organisations including the World Economic Forum, GSIC powered by Microsoft, and Real Madrid NEXT Asia.

Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of the Sports Pundit Innovation Podcast, Leanne is joined by Omer Atesmen, CEO of The Snow League, an emerging global sports property reimagining the future of snow sports.

Omer shares his fascinating journey from Istanbul to California, spanning careers in engineering, business, and ad tech before turning his focus to building one of the most ambitious ventures in winter sport.

In this conversation, Leanne and Omer explore the origins and vision behind The Snow League, which aims to unify snow sports through an entertainment-driven, globally connected league model.

They discuss the operational challenges of launching a new sports property, the role of innovative partnerships, and Omer’s long-term goals around sustainability, athlete development, and global expansion (including the League’s upcoming event in China happening from the 4-6th December).

Timestamps

• 02:00 - Omer’s Background and Journey

• 05:00 - Founding The Snow League

• 22:00 - Building a Sustainable Business Model

• 26:00 - Media Rights and Distribution Strategy

• 34:00 - Challenges and Opportunities in China

• 42:00 - Future Vision for The Snow League

Additional Links

• The Snow League Raises $15 Million to Accelerate Global Expansion

About The Hosts

Leanne Bats is a future of sports architect, blending creativity, technology, fandom, and purpose to shape the industry’s evolution. Having led Innovation at New Zealand Rugby, pioneering emerging technologies to deepen connections with the iconic teams in black and she is now drives transformative initiatives as Head of Digital & Innovation at Sport Waikato. She also authors the newsletter OuterSport, a commentary on the future of sport. Connect on LinkedIn

Andy Marston is the founder of Sports Pundit, a community and media platform for sports and technology executives. Through a weekly newsletter, podcast network, lively group chat, and regular social events, he shares industry analysis and connects leaders across the sector. Alongside Sports Pundit, Andy leads Corporate Venture at athlete-backed venture firm, The Players Fund, where he works with high-profile sports IP such as Como 1907 to design venture strategies and drive innovation initiatives. Connect on LinkedIn

About Sports Pundit

Sports Pundit is a community-driven platform for executives working in sport, built around content, events, and conversation. Through its weekly newsletter, social channels, WhatsApp groups, and podcast network, it connects industry leaders across the globe.

At the heart of the platform is the Sports Pundit Podcast Network, a multi-show lineup created for sports executives, by sports executives. The network features six domain-specific podcasts spanning innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Together, they deliver insider perspectives that live up to Sports Pundit’s mission to be “The Voice of the Sports Industry.”

Produced by OH SIX

The Sports Pundit Podcast is proudly produced by OH SIX, a content marketing agency specialising in producing digital and social-first content that connects. Trusted by Premier League clubs, F1 teams, and top brands, OH SIX deliver premium content end-to-end, from ideation, working with talent during production and platform specific content to reach audiences on screen.

On today’s episode of The Pitch, Andy and Drew unpack the rise of alternate broadcasts and explore how the Women’s Super League (WSL) could pioneer a fresh, fan-first scheduling model.

They explore how personality-driven storytelling is reshaping sports coverage and debate whether niche creators can drive deeper engagement than major influencers like Mark Goldbridge. The conversation also questions how sports media can strike the right balance between personalised content and the shared “watercooler” moments that unite fans.

The duo also brainstorms bold ideas for the WSL, suggesting it moves to a tour-based competition model with festival-style activations, tapping into the momentum around international women’s football and the Lionesses while tackling challenges around attendance, infrastructure, and visibility of women’s club football.

Timestamps

• 01:00 – The rise of alternate broadcasts and why fans crave choice

• 10:00 – The fight between personalised feeds and collective moments

• 19:30 – A tour-based model for the WSL: what it could look like

  30:00 – Building identities around players, not postcodes