Christina Talks Podcast

Today, Christina speaks with Jeff Mask, a CEO coach. Jeff shares his personal experiences and professional insights on leadership, purpose, kindness, and self-awareness. Throughout the episode, Jeff emphasizes the importance of leading with love, being kind to oneself, and understanding that challenges are not as dire as they may seem internally. He also discusses the significance of finding one's purpose and being at peace with the past to create a fulfilling future. 

KEY TAKEAWAYS

• Kindness is not a weakness, but rather a display of abundant strength. It involves clarity, conviction, and love, allowing for difficult conversations and decisions to be made with compassion.

• Being kind to oneself is crucial for personal growth and well-being. It involves treating oneself with the same compassion and understanding as one would offer to others.

• Having a clear vision of the future helps in navigating through present challenges and struggles. It provides meaning to the obstacles faced and motivates progress.

• Leadership and love go hand in hand, with love being a powerful motivator for inspiring growth and change in others. Leading with love fosters trust, confidence, and positive relationships.

• It's important to remember that things are never as bad as they seem from the inside or as good as they appear from the outside. Every individual and business faces challenges and imperfections, highlighting the importance of self-compassion and perspective.

BEST MOMENTS

"I love to help CEOs confidently grow their business without losing their mind, losing their priorities, losing their soul."

"The more at peace we can be with our past, the more we can create a great future."

"Kindness isn't weakness. Kindness is abundant strength."

"It's never as bad as it feels from the inside and never as good as it looks from the outside."

"Kindness is clarity. Kindness is conviction. Kindness is love."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina shares her insights and experiences on how to secure speaking gigs and grow as a speaker. She refers to the importance of building a personal brand, networking with other speakers, and how this can help create opportunities for oneself. Christina discusses the value of offering unique and valuable content to event organizers, as well as the significance of starting small and gradually moving up to larger stages. 

KEY TAKEAWAYS

• Dedicate time and effort into building a personal brand to attract speaking opportunities.

• Sometimes you need to create your own speaking opportunities, whether in-person or online, to showcase your expertise.

• Deliver webinars and create video content to showcase your speaking abilities and attract speaking gigs.

• Reach out to event organizers, podcast hosts, and other speakers to build relationships and secure speaking opportunities.

• Begin with smaller speaking engagements and gradually move up to larger stages, investing time and effort in your speaking journey.

BEST MOMENTS

"I dedicated a lot of time and a lot of effort into building a personal brand. I looked for those opportunities to connect with other speakers, to see where they were speaking, to ask them about their contacts."

"Sometimes you need to create your own stages. And again, I put a lot of time and effort into that."

"So putting content out there of you on stage, of you presenting a webinar is one thing. Another way you can do this is actually just recording your video content."

"Reach out to people with podcasts. Reach out to me. If you think you've got something of value to offer my audience, reach out to me."

"Getting on those stages has brought me massive opportunity, has introduced me to some magnificent people and overall has helped me to grow my brand as Christina and also my business brand as well."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina interviews Neville Wright, a successful entrepreneur who started a business with just 37 pence and grew it to a value of £200 million. They discuss Neville's journey, from his struggles with dyslexia and ADHD to building a thriving retail business, Kiddy Care. Neville shares his own insights on entrepreneurship, leadership, and the importance of creating a positive customer experience.

KEY TAKEAWAYS

• Neville Wright's journey exemplifies the importance of having an entrepreneurial mindset, where he started with just 37 pence and built a business worth millions by saying "yes" to opportunities and challenges.

• The focus on providing an exceptional customer experience was evident in Neville's approach to retail, where he emphasized creating a welcoming environment, offering assistance, and anticipating customer needs.

• Neville's emphasis on training and developing his employees, recognizing their individual strengths, and empowering them to take responsibility contributed to the success of his business.

• The implementation of systematic processes and procedures, from training employees to managing suppliers and customers, played a crucial role in the growth and success of Neville's business.

• Neville's ability to adapt to changing circumstances, embrace new technologies like online retail, and innovate in response to challenges highlights the importance of flexibility and creativity in business.

BEST MOMENTS

"I wasn't very good at school. That was one of the main drivers, I think."

"Life's not fair. And yeah, so it got to rock bottom and I do think very often people are not low enough in a way or desperate enough to make a difference to their lives."

"Forget I can't, focus on I can."

"People forget the basics. They go to the seminar and they read the book and they listen to the podcast and they're going through all this shiny stuff and they forget the basics."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina delves into the topic of achieving virality on LinkedIn. She emphasizes the importance of personal content, discussing trending topics, building an engaged network, timing of posts, and utilizing various content formats. Christina provides valuable insights on creating hooks to draw in the audience and shares practical tips for maximizing engagement on the platform. 

KEY TAKEAWAYS

• Share real photos, videos, and passion to connect with your audience on a personal level.

• Utilize trending stories on LinkedIn and mainstream media to create relevant content that sparks engagement.

• Connect with individuals who share mutual interests and potential business opportunities to increase engagement.

• Experiment with posting times to determine when your audience is most active and engaged.

• Utilize various content formats on LinkedIn, such as text-only posts, videos, carousels, polls, and articles, to keep your audience engaged and interested.

BEST MOMENTS

"LinkedIn's one of those platforms where people are kind of almost scared of it. And I don't know why, because it's no different to anywhere else."

"Personal content is all about real photos, real videos, people seeing the whites of your eyes, the smile on your face, and being able to engage in you in that way."

"If you are just constantly connecting, connecting, connecting, connecting with anyone and everyone, you're probably not going to have an engaged network."

"Timing is another one as well. Pay attention to the timing that works for you. You will find there's particular times of the day, perhaps, or days of the week, where when you post those moments, that's when you see more engagement happening."

"What's that first line of text in that post? What is that caption on that photo? When you are recording your video, what's the first line out of your mouth that people are going to see there?"

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

In this episode, Christina discusses her hiatus and the overwhelming feeling of taking on too much. She reflects on the pressure she felt to keep up with the podcast, her main business, and other ventures, leading to a sense of failure. However, she shares a valuable lesson she learned about looking back at her journey and focusing on the next steps rather than the current obstacles. The host expresses her excitement to be back, ready to share intimate thoughts and insights with her audience. She teases upcoming guests who are either inspirational, motivating, or experts in their fields, promising to deliver valuable content that will resonate with listeners.

KEY TAKEAWAYS

• It's important to recognize when you need a break and prioritize self-care to avoid burnout.

• Instead of focusing on current challenges, reflect on how far you've come since starting and the successes you've achieved.

• Break down tasks into manageable steps to avoid feeling overwhelmed and maintain a positive mindset.

• Embrace the freedom of expression and ownership that comes with personal platforms like podcasts to share openly and authentically.

• Surround yourself with inspirational and motivating individuals who can trigger positive changes and growth in your own journey.

BEST MOMENTS

"I had not been recording episodes. I'd not been booking in guests. And the weeks had passed where I'd not published a podcast."

"I felt like a failure. I felt the worst thing in the world, which was that I felt that I'd let myself down."

"I forgot about all those successes. I forgot about the speaking gigs that I was booked for and paid for because someone had heard me on the podcast."

"I looked at it as: I've got to record all these episodes. I've got to get all these guests. And that overwhelm just fueled that negative spin I had going on."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

https://twitter.com/christinamc80?lang=en-gb

https://www.green-umbrella.biz/

https://www.linkedin.com/in/christinarobinson2/?originalSubdomain=uk

HOST BIO

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

Join host Christina as she interviews Martin Mason, a talent and diversity and inclusion specialist. Martin shares how he helps organisations improve their recruitment, talent, and D&I practices. They discuss the difference between diversity initiatives that are tokenistic versus intentional. Martin explains important but not yet mainstream concepts like social mobility and how organizations can remove unnecessary barriers to create more equity. He provides insights on how businesses can foster inclusive cultures through education, seeking diverse perspectives, and focusing on desired outputs. Martin talks about trends like neurodiversity and leveraging different talent pools. He also introduces his company's new tech platform, Talent Mapper, which helps businesses understand their existing workforce capabilities.

KEY TAKEAWAYS

• Don't just do tokenistic activities for diversity - have the intent to create impact.
• Social mobility is about removing unnecessary hurdles for people from lower socioeconomic backgrounds.
• Broaden recruitment outreach beyond top universities to increase diversity.
• Discuss desired outputs first, then work backwards to build an inclusive recruitment process.
• Seek perspectives from people different from you when making big decisions.
• Emerging trends are neurodiversity and tapping into wider talent pools through social mobility.

BEST MOMENTS

"It's not in the mainstream because people don't realize that they need to take some responsibility to fix this."

"You've got to go to the right advisors."

"The smart businesses are the ones that are seeing it as a long term investment, because if you can outthink your competition and innovate, then your business is sustainable."

"Stay curious and educated. The more that you can keep your mind open and learn, the better it will be."

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website

Get ready for a fun and enlightening ride with nutrition guru Dale Pinnock. Dale talks about his decades of experience in the nutrition field, simplifying healthy eating into practical lifelong habits. You'll learn the science behind anti-inflammatory foods like turmeric and oily fish, how certain mushroom extracts can boost brain power, and why quality supplements are key. Dale gets real about the declining state of metabolic health today and how we can start fixing it through proper nutrition education and cooking skills. 

Tune in to soak up Dale's expansive wisdom and walk away with simple, doable steps to eating healthier and living your best life!

KEY TAKEAWAYS

• Simplify healthy eating into practical, lifelong habits rather than short-term diets
• Turmeric, ginger, and oily fish provide potent anti-inflammatory benefits
• Certain mushroom extracts like lion's mane can enhance cognitive function
• Quality is critical when choosing supplements for them to work effectively

BEST MOMENTS

• "Quality is critical when choosing supplements for them to work effectively."
• "Turmeric and oily fish provide a powerful one-two anti-inflammatory punch."
• "You ask for what you want. Be discerning. Make the effort."
• "Just write what you wanna write. Otherwise what is the point."

VALUABLE RESOURCES

The Medicinal Chef

Dale Pinnock website

Dale Nutrition YouTube

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE GUEST

Dale Pinnock, aka The Medicinal Chef, has been a nutrition expert for over 30 years. With 7 bestselling books and regular TV appearances under his belt, Dale has become a leading voice on simplified, practical health advice. His passion lies in creating lifelong healthy habits and dismantling fad diets. Dale's wisdom comes from hands-on client work, extensive research, and a genuine desire to help people live healthier lives. When he isn't writing or seeing clients, you can find Dale whipping up medicinal recipes packed with science-backed nutrition in his kitchen.

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website

“The Shari Teigman” is a  performance coach and creative strategist who works with individuals to unleash their maverick in their life and business through being who they truly are. Shari joins Christina to discuss the vital importance of expressing your true self and why the journey to finding out and understanding who you are, who you have been and who you truly want to be is pivotal in creating your unique life and business and impacting on the world as a unique individual

KEY TAKEAWAYS

• You can get lost in branding but you can also find in it yourself too, and when you ask, ‘Who am I?’ there is a silent inner revolution and the realisation that you can’t be anyone except yourself  
• If you don’t reconcile internally who you truly are, you can experience imposter syndrome, and struggle to find where you fit in
• There is justice and rebirth when you face who you think you are, who you’ve been and who you think you want to be  over and over again
• There is the knowing and there is the habit, when we are expanding into learning how to think differently we are facing our primal habitual self
• We learn in a state of openness and  do in a state of panic, go mode and excitement, we don’t use the same parts of ourselves
• Leadership is connection and to connect you need to be vulnerable because you can’t build trust without it
• No one else lives your life and knows how you feel so why would you ask everyone else’s opinion about what to do next
• We can’t change anything until we have space and perspective, when you have space you can see the difference and  act differently
• You go on a ride knowing you have your self-leadership, how to ground yourself, manage your state and who to lean on and how to read your own clues and that all that needed in your toolbox
• You have to know what you are ready for, who you are and who you want to be before you look for a coach
• The reason we have those ‘not them’ moments with the wrong mentors is because we are going to be saved by someone but you need to find out what you don’t need, you learn by doing and undoing

BEST MOMENTS

08:00 “Am I going to battle and have balls to survive or am I going to battle and have balls to drive”

11:49 “I’m so vulnerable and messy, I’m human, and I like the relevancy of knowing exactly what my clients feel like on a day-to-day basis”

17:53  “The environment you learn in is not the environment you do in”

35:12 “When we become more rich in our internal world and are intrinsically led all our interest in the world has a better pacing to it” 

38:33 “Your greatest growth points are in the buckets you avoid and are not willing to go to on your own”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website

Jennifer Roblin is an anxiety coach, who specifically works with teenagers and young adults.

After spending 30 years in the corporate world, Jennifer quit her job, realising her lifestyle wasn’t what she wanted for her and her family.  Jennifer joins Christina to talk about why she changed career and what drove her to work with young people. They also talk about what anxiety is, how it can manifest and how we can become aware of our own beliefs and behaviours and how this impacts others.

KEY TAKEAWAYS

• One of the main things Jennifer enjoyed in her corporate role was big teams of people, she now realises she was coaching these people.
• Anxiety is evolutionary, the sole purpose of anxiety is to keep us safe, it’s looking for danger all the time.
• The amount of information we as individuals have to deal with on a day-to-day basis in the modern world is astounding, this can have a profound impact on our levels of anxiety.
• Jennifer felt she could have the biggest impact coaching those under 25, changing their future but also having a positive impact on those around them including their parents. Jennifer also became more passionate about helping young people when her friends' son took his own life at just 19.
• There are different types of anxiety, including generalised anxiety disorder which impacts children on an everyday basis.
• Parents can imprint their own anxieties onto children, leaving a long-lasting impression on them. Children learn these behaviours at an early age and it becomes their identity and who they are.
• There isn’t a one size fits all approach to coaching people through their anxiety, you have to figure out what motivates that person and what it is they want to achieve.
• Many of the approaches that Jennifer uses are about individuals realising and recognising their behaviours and what they can do to take control and influence their lives.
• Try and be more aware of the media you take in, for example with songs, ensure you listen to the lyrics. If we listen to negativity we take it on board.
• Ask yourself how you are feeling and stop and truly think about what your answer is and the words you use.

BEST MOMENTS

04:15 “I realised there is such a job as coaching”

14:25 “Once you’ve proved to yourself you can do it, you can’t ‘unprove’ it”

17:20 “Children are so frustrated they’re venting their anger in the family home”

20:01 “We don’t realise how we are affecting the people around us”

49:20 “I just didn’t have the words to label my emotions”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE GUEST

Jennifer Roblin | Anxiety Specialist

www.betteryourlife.co.uk

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website

In this episode, Christina is joined by a woman she relates to on many levels and whom she holds a lot of respect and admiration for, an ‘absolute powerhouse of a woman’ Dawn Willock. Dawn is a business owner who stands for truth and integrity in business. She talks to Christina about why this is important to her, how this translates into her business practices, and why peer support is essential to any entrepreneur or business owner. Dawn also talks about the importance of embracing change in business, why covid had some positive influences, her book writing process and even a story about DMing Russell Brand!

KEY TAKEAWAYS

• Many are fearful of change, but it’s necessary and is often how we make a name for ourselves in business. You have to get out of your comfort zone to make progress.
• Covid forced change, it pushed some businesses into the modern world. Those who had already implemented change effectively previously had an advantage over those who resisted it.
• You have to be bold and take chances to become successful, if you don’t try things in the first place then you will certainly fail!
• You must weigh up the balance between your work and personal life. It’s not worth doing everything 100% at work if your personal life is falling apart.
• Dawn fell out of love with her business which then impacted her energy, drive and passion which in turn influenced the metrics and health of the business.
• Your business challenges aren’t unique, you have to be honest and then seek support and help. Masterminds can be invaluable for this.
• Book writing has been cathartic for Dawn and allowed her to feel joy in new and unique ways. She has written her book for her, if it sells well that’s a great bonus!

BEST MOMENTS

02:55 “Be brave, question things, fundamentally I stand for truth and that has been something that’s been a gift”

07:34 “Those who were going to survive, were willing to change or had already changed”

12:40 “From a business perspective, not everybody is on the breadline”

21:40 “That’s where the magic is, where you take 100% responsibility for yourself”

39:20 “Because I’ve given myself something with so much joy you don’t mind the graft of work in the things that you don’t necessarily want to have to do”

VALUABLE RESOURCES

Christina Talks Podcast

https://www.green-umbrella.biz/how-to-launch-anything-using-social-media/

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of

social media. Christina is driven by the fact that in today’s world, it doesn’t

matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know

how to use them!

LinkedIn

Twitter

Website