🎄 THE MARKETING THAT ACTUALLY GROWS YOUR BUSINESS 🎄

Want to grow in 2026? It starts with marketing. Here's what works, what's dead, and how to allocate your budget.

💰 MARKETING BUDGET = 10% OF REVENUE:

$50K business = $5K marketing
$100K business = $10K marketing
$250K business = $25K marketing
$500K business = $50K marketing
🔥 WHAT'S WORKING:
✅ Yard Signs - Still #1 ROI ($3-4 each, 1,000 signs = $100K revenue)
✅ Facebook Ads - $50-200/day depending on size
✅ Google My Business - Free traffic, post 3x/week
✅ Google Ads - $30-200/day, scales with growth
✅ Past Customers - Easiest money (Christmas cards in July)
✅ Cold Calling - 20-30 calls/day to businesses

❌ WHAT'S DEAD:
❌ Waiting until September (start July/August)
❌ Only ONE marketing channel
❌ Not answering your phone
❌ Inconsistent marketing
❌ Competing on price

📅 TIMELINE:

Jan-Mar: Plan and prepare
Apr-Jun: Start outreach, test ads
Jul-Aug: Full marketing push
Sep-Nov: Maximum spend, close deals
💪 THE TRUTH: $50K installers spend $5K on marketing. $500K installers spend $50K. You can't grow without investing in marketing.

ChristmasLights.io

🚀 STOP SURVIVING, START GROWING: Your 2026 Blueprint 🚀

Too many Christmas light installers are just surviving - doing the same revenue year after year, stuck at $50K or $100K, working themselves to death. 2026 is the year you stop surviving and start GROWING. Tonight I'm showing you exactly how to scale your business, not just maintain it.

Connect with me:
🔗 Website: ChristmasLights.io
📱 Facebook Group: Christmas Lights Install Training & Community
📧 Text me: (855) 619-LITE

Are cheap installers hurting your Christmas light business?
Tonight we’re breaking down the REAL reason so many installers race to the bottom… and why it’s destroying their profits, their confidence, and their ability to grow.

If you’ve ever said “People in my area won’t pay that much,” this video is going to change everything.

In this live training, we’ll cover:
🔥 Why cheap pricing keeps you broke
🔥 The math behind $500 jobs vs $2,000–$3,500 jobs
🔥 How to charge what you’re worth (and actually get it)
🔥 Why selling price is the biggest mistake installers make
🔥 How to sell VALUE — service, support, safety, design
🔥 How to compete without lowering your prices
🔥 What the top installers do differently to scale fast

People aren’t paying for bulbs — they’re paying for peace of mind, professional service, safety, design, and experience.
When you understand that, you stop competing with the “$3-a-foot guy” and start attracting real money customers.

👉 Need Christmas lights or supplies?

ChristmasLights.io — Professional-grade lights, training, and tools.

👉 Want to grow your Christmas light business?

Join the Christmas Lights Community on Facebook:
35,000+ installers, tips, training, and support

🚀 The Math Behind a $500K Christmas Light Business (Numbers Don't Lie) 🚀

Want to hit $500K? It's all about the math. Most installers are stuck at $50K because their numbers are wrong. Today I'm breaking down the EXACT math that gets you to $500K - average tickets, lead volume, and close rates that actually work.

💰 THE AVERAGE TICKET BREAKDOWN:
At $1,000 average ticket = 500 jobs to hit $500K
At $2,000 average ticket = 250 jobs to hit $500K

See the difference? Double your average ticket, cut your workload in HALF. This is why I obsess over getting you to $2,000+ average tickets.

📊 THE LEAD MATH (20% Close Rate):
To close 250 jobs at 20% = You need 1,250 leads
To close 500 jobs at 20% = You need 2,500 leads

🎯 WHAT YOU'LL LEARN:
✅ Why $1,000 average tickets keep you stuck at $50K
✅ How to systematically get $2,000+ average tickets
✅ The lead generation math for $500K businesses
✅ How to generate 1,250+ quality leads per season
✅ Why your close rate matters more than you think
✅ The exact systems that handle 250+ jobs efficiently
✅ Team structure for managing this volume

🔥 THE REALITY:

$50K business = 50 jobs at $1,000 average
$500K business = 250 jobs at $2,000 average
Same work, 10X the profit when you get the math right
⚠️ WARNING: If you're not tracking these numbers, you're flying blind. This video shows you exactly what to measure and how to improve each metric.

Connect with me:
🔗 Website: ChristmasLights.io
📱 Facebook Group: Christmas Lights Install Training & Community
📧 Text me: (855) 619-LITE

🎄 Your Top Christmas Light Questions - ANSWERED! 🎄

Marco hit me up asking about in-person quotes, and it got me thinking - you guys have been asking some GREAT questions lately. So I'm answering Marco's question plus 4 more that keep coming up in my DMs and Facebook group.

🔥 QUESTIONS COVERED:
✅ Marco's Question: Should I do in-person or online quotes?
✅ "How do I handle the 'you're too expensive' objection?"
✅ "What's your actual close rate with online quotes?"
✅ "How do I pre-qualify customers without sounding pushy?"
✅ "Should I give package deals or itemized quotes?"

💰 REAL TALK: These aren't fluffy answers. I'm giving you the exact strategies that helped my students hit $100K+ their first year. No sugar-coating, no BS - just what actually works.

⚠️ HEADS UP: If you're still doing things the hard way (driving to every quote, competing on price, not pre-qualifying), this Q&A will change your whole approach.

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

🚀 The Single Change That TRIPLED My Christmas Light Profits

I used to struggle with $600 Christmas light jobs just like everyone else. I was working twice as hard for half the money, competing with every $4/foot installer in town. Then I discovered ONE simple shift that changed everything - and I'm about to share it with you.

What You'll Discover:
✅ The ONE mindset shift that took me from $600 to $2,000+ average jobs
✅ Why selling "Christmas lights" keeps you broke (and what to sell instead)
✅ My exact words that make customers WANT to pay premium prices
✅ How to present quotes that eliminate price shopping
✅ The psychology behind why people spend $2,000+ on temporary decorations
✅ Real examples of $2,000+ jobs and how I sold them

🔥 STUDENT SUCCESS STORIES:

"I raised my prices 300% after watching this" - Mike T.
"Went from $800 to $2,400 average ticket in one season" - Sarah L.
"Finally understand why my quotes were getting rejected" - David M.
⚠️ WARNING: This isn't about raising your prices. It's about changing what you're actually selling. Most installers will never figure this out and stay stuck at $600 forever.

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

🎄 STOP Quoting Like a Rookie - Here's How Pros Do It in 2025

Most Christmas light installers are KILLING their profits with amateur quoting mistakes. They're measuring wrong, pricing wrong, and presenting wrong - and it shows. In this video, I'll show you exactly how to quote like a seasoned professional and command premium prices.

What You'll Learn:
✅ My exact quoting formula that gets $8-12/foot (while amateurs get $4-6)
✅ How to measure houses and trees like a pro (without looking clueless)
✅ The package presentation that makes customers say YES
✅ Why selling "magic" beats selling bulbs every time
✅ The #1 mistake that screams "amateur" to customers
✅ How to pre-qualify customers and avoid tire-kickers

🔥 REAL RESULTS:
- Daniel: $179K his first year using these methods
- Sam: $250K in year one
- Over 1000 students hit six figures with this system

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

You asked, I'm answering. Let's talk Christmas lights.

I get hundreds of questions every week about starting and growing a Christmas light business. Today I'm answering your most common questions about pricing, installation techniques, and building a profitable business.

What we're covering:

PRICING QUESTIONS:
• "How much should I charge per foot?"
• "What do I do when they say I'm too expensive?"
• "How do I get $2,000+ average tickets?"
• "Should I give discounts for multiple houses?"

INSTALLATION QUESTIONS:
• "What's the fastest way to hang lights safely?"
• "Which clips actually work and last?"
• "How do I handle difficult rooflines?"
• "What equipment do I really need?"
Where to get Lights? Christmaslight.io.

BUSINESS QUESTIONS:
• "How much money do I need to start?"
• "When should I start marketing for the season?"
• "How do I find reliable workers?"
• "What's realistic for first-year revenue?"

Plus I'll answer:

Your specific questions from the comments
Real situations you're dealing with
Problems you're trying to solve
Strategies that actually work
No fluff, no theory - just real answers from someone who built and sold a $500K+ Christmas light business.

Whether you're just starting out or trying to scale to six figures, this Q&A will give you the clarity you need to move forward.

Drop your questions in the comments before the video and I'll answer as many as possible!

Get more answers:

Complete training: ChristmasLights.io

The $4/foot guy down the street just went out of business. Again.

Every Christmas season, the same story plays out: New installers come in charging rock-bottom prices, steal a bunch of customers, then disappear by February. Meanwhile, the premium-priced pros keep growing year after year.

Here's why cheap ALWAYS loses the pricing war:

The Cheap Guy's Death Spiral:
• Can't afford quality materials = more callbacks
• Can't pay good workers = constant turnover
• Can't invest in marketing = feast or famine
• Can't handle one lawsuit = instant bankruptcy
• Can't build systems = stuck doing everything himself

The Premium Pro's Advantage:
• Quality materials = happy customers who refer
• Well-paid crews = reliable, skilled workers
• Marketing budget = consistent lead flow
• Profit margins = business can survive problems
• Systems and processes = scalable operation

Real math from my market:

$4/foot installer: Out of business in 18 months
$6/foot installer: Struggling, working 80-hour weeks
$10/foot installer: Profitable, growing, hiring
$12/foot installer: Booked solid, turning down work
The pricing war isn't about who's cheapest - it's about who can deliver the most value.

Why customers choose premium pricing:
✅ Professional appearance and communication
✅ Quality materials that last 5+ years
✅ Reliable service and callbacks handled quickly
✅ Insurance and proper business setup
✅ Systems that deliver consistent results

Stop fighting a war you can't win. Start winning the war that matters.

Win the pricing war:

Premium pricing strategies: ChristmasLights.io

Drop a 💰 if you're ready to charge what you're worth!

#ChristmasLights #Pricing #PremiumPricing #BusinessStrategy #ProfitFirst

ENOUGH WAITING. ENOUGH EXCUSES. IT'S GO TIME.

While you've been "getting ready to get ready," your competition is out there booking jobs, hiring crews, and preparing to dominate this Christmas season.

The waiting game is OVER.

What "waiting" looks like:
• "I'll start next month"
• "I need to watch more videos first"
• "I'm not ready yet"
• "Maybe next season"

What GO TIME looks like:
• Putting out 200 yard signs THIS WEEK
• Calling 50 businesses TODAY
• Hiring your first crew member NOW
• Getting your first quote out TONIGHT

GO TIME reality check:

Christmas season is 90 days away
Your competition isn't waiting
Every day you delay = money left on the table
Perfect preparation is procrastination in disguise
In this video, you'll get:
• The GO TIME action plan (what to do RIGHT NOW)
• How to go from zero to ready in 30 days
• Why waiting for "perfect" kills profits
• The mindset shift that separates winners from waiters

STOP WAITING FOR:
❌ The perfect moment
❌ More knowledge
❌ Better conditions
❌ Permission from anyone

START WINNING BY:
✅ Taking messy action TODAY
✅ Learning while doing
✅ Making moves NOW
✅ Betting on yourself

Your biggest Christmas light season starts the moment you stop waiting and start winning.

Ready to GO?

Take action: ChristmasLights.io
Join winners: christmaslights.io/group
Stop waiting: Christmaslights.io/IPT
Drop a 🔥 if you're done waiting and ready to WIN!

#ChristmasLights #GoTime #StopWaiting #StartWinning #TakeAction