Learn how Christopher Johnson transformed his Christmas Lights business with high-ticket strategies that land jobs averaging over $2,000! Discover tips to scale your business, attract premium clients, and maximize profits. Don’t miss this game-changing live session!

Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

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Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group.


00:00 Introduction and Special Guest Chris
02:24 Chris's Journey: From Addiction to Entrepreneurship
05:03 Mindset Shift: From Low to High Ticket Sales
07:58 The Importance of Self-Belief and Overcoming Competition
12:03 Offering Value-Based Packages
22:18 In-Person vs. Online Quoting
28:04 Hiring the Right Salesperson
31:06 Identifying and Recruiting Top Sales Talent
32:09 The Importance of Hiring Salespeople First
33:01 Leveraging Competitors and Networking
35:50 Effective Marketing Strategies for Small Businesses
41:45 Overcoming Sales Objections
48:37 The Power of Consistency and Belief
51:25 Training and Networking Opportunities
56:51 Final Thoughts and Encouragement

Are you tired of struggling to grow your Christmas lights business? Want to boom your sales and become the go-to holiday lighting expert in your area? In this video, we'll share the top strategies and tips to help you take your Christmas lights business to the next level in 2025! From marketing and advertising to installation and customer service, we'll cover it all. Whether you're a seasoned pro or just starting out, this video is packed with actionable advice to help you succeed in the competitive world of holiday lighting. So, if you're ready to boom your Christmas lights business and make this holiday season your best yet, keep watching!


Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

In this episode, Jason Geiman shares essential tips and strategies for effectively taking down Christmas lights. With the end of the season approaching, 
Jason covers key aspects such as planning your takedown route, efficient storage solutions, and labeling techniques to make next year's setup hassle-free. He also discusses valuable book recommendations, healthy lifestyle changes, and the importance of proper documentation.
 Additionally, Jason offers insights on maximizing the benefits of your Christmas light business, including marketing strategies and handling customer relationships. 
Whether you're a seasoned installer or new to the business, these practical tips will help you streamline your takedown process and set yourself up for success next season.


Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

00:00 Introduction and Overview
01:26 Weather and Personal Updates
02:24 Book of the Week: The Law of Success
03:01 Health and Fitness Journey
04:18 End of Season Reflections
05:17 PowerPoint Presentation on Takedown
06:46 Planning Your Route for Takedown
09:54 Efficient Takedown Techniques
14:41 Labeling and Storing Lights
25:12 Q&A and Final Thoughts
30:44 Setting Goals and Taking Action
31:14 The Importance of Learning and Growing
31:42 The Value of Community and Support
32:36 Tools and Resources for Success
36:05 Pricing and Supplier Considerations
38:17 Scaling Your Business
43:22 Marketing Strategies During Off-Season
47:02 Maximizing Efficiency and Profit
57:45 Final Thoughts and Advice

Join Dan Platta and Jason Geiman as they dive into the world of holiday lighting, discussing everything from the best practices for scaling your holiday light business, to handling competition and staffing. Learn about the effectiveness of EDDM, the potential of permanent lighting, and the importance of having a CRM. Jason shares success stories, challenges, and valuable tips for making your business profitable. Tune in for insights on running a seasonal business, effective marketing strategies, and ensuring safety in holiday light installations.


Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-...

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group




00:00 Starting the Live Stream
00:47 Catching Up After a Long Time
01:17 Christmas Lights Business Success
01:48 Managing a Large Facebook Group
03:44 Challenges of Running a Business
04:52 Weather and Outdoor Activities
06:50 Fitness and Health Journey
09:47 Deer Hunting Season
16:00 Marketing Strategies and Business Growth
27:05 Effective Use of EDDM for Business
33:06 The Struggles of New Entrepreneurs
33:43 The Importance of Hustle and Grit
34:48 Scaling Challenges and Financial Realities
36:26 Learning and Adapting in Business
37:06 Valuing Your Worth and Client Negotiations
38:20 The Joys and Stresses of Scaling a Business
42:13 The Evolution of Business Networking
44:58 Permanent Lighting Trends and Technologies
53:55 Staffing and Seasonal Business Strategies
01:05:40 Safety Concerns in the Holiday Lighting Business
01:07:10 Friendly Banter and Holiday Plans
01:08:37 Ice Fishing Adventures
01:10:27 Convention Excitement and

Mastering Christmas Light Installation: KPIs and Business Growth Strategies

Jason Geiman discusses key performance indicators (KPIs) crucial for business growth in the Christmas light installation and pressure washing industries. Learn how to analyze current year's numbers to set yourself up for a successful 2025. Key topics include profitability, efficiency, customer satisfaction, marketing effectiveness, and employee performance. Additional tips cover boosting sales, managing business finances, and understanding the importance of knowing and tracking KPIs. Join Jason as he shares insights and strategies to help you grow and scale your business efficiently.

Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group


00:00 Introduction and Overview
00:33 Key Performance Indicators (KPIs) for Business Growth
01:57 Importance of Tracking Numbers
04:21 Real-Life Success Stories
11:29 Understanding Profit and Costs
25:13 Customer Satisfaction and Referrals
27:59 Marketing and Competition
30:15 Projecting for 2025
30:49 Creative Strategies to Boost Sales
33:05 Consistency is Key to Business Growth
36:48 The Importance of Customer Service
41:53 High-End vs. Cheap Services
45:24 Planning for the Future
53:54 Tax Tips and Charitable Giving
57:54 Final Tips and Q&A

What's your life worth? A lot more than $1000. Yet most Christmas light installers skip basic safety gear that could save their life. In this video, we break down the essential safety equipment every installer needs - and it costs less than one job's profit.

Warning: This isn't optional. It's about going home to your family every night.

Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

Jason Geiman discusses the vital importance of safety in the pressure washing and Christmas light installation businesses. Highlighting recent incidents where workers have fallen and gotten hurt, Jason emphasizes the dangers involved when working on roofs. This episode covers ladder safety, roof safety, and proper use of safety equipment like harnesses, ropes, and ladder stabilizers to prevent accidents. He also shares his recommendations for essential reading, along with practical tips and strategies for maintaining safety in these high-risk jobs.

00:00 Introduction and Importance of Safety
02:28 Ladder and Roof Safety Tips
03:11 Book of the Week and Community Interaction
04:22 Shipping Delays and Safety Anecdotes
07:01 Ladder Safety Equipment and Best Practices
17:09 Rope and Harness Safety
22:44 Q&A and Additional Safety Tips
28:44 Safety Tips for Roof Work
28:58 Mid-Month Business Goals
29:16 Handling Oil-Based Stains
30:16 Seasonal Work and CRM Tips
32:33 Effective CRM Usage
34:00 Profit Margins and Pricing
36:59 End-of-Year Business Requirements
39:31 Electrical Safety Tips
42:33 Starting a Pressure Washing Business
43:26 Tax Planning for Small Businesses
45:08 Safety Equipment and Training
48:38 Avoiding Common Mistakes
51:17 Efficient Christmas Light Installation
54:10 Final Thoughts and Safety Reminders

Ever wonder how one guy closed 400 Christmas light jobs just by knocking doors? Eric shares his exact door-knocking script that turned basic neighborhoods into cash in sales. No fancy tech, no complicated sales pitch - just the right words at the right time.

Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

In this episode of the Christmas Lights Installers Podcast, we're joined by Dustin Howes from Lights at Wholesale to dive deep into how to scale a Christmas light installation business. Starting with small jobs and working up to larger, high-demand projects requires strategic planning, effective team management, and streamlined operations. Dustin shares his firsthand experiences on hiring the right team, optimizing workflows, and handling logistical challenges during the busiest seasons.

Whether you’re just getting started or looking to grow your business, this episode is packed with insights on scaling your operations, maintaining safety standards, and staying profitable as you expand.

👉 Key Topics Covered:

When to know your business is ready to scale
Tips for hiring and expanding your team
Handling high-volume installations during peak seasons
Essential tools and equipment for larger jobs
Pricing strategies to ensure profitability
Don't miss these expert tips from one of the industry's best!


Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-...

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

Join Jason Geiman and special guest Adam as they dive deep into the world of marketing, personal branding, and lead generation strategies for businesses in the Christmas lights and pressure washing industries. Learn about the importance of personal branding, effective use of Google business profiles, leveraging Facebook and local groups, and the power of organic SEO. Discover actionable tips for new and established businesses looking to grow their customer base through strategic marketing methods. Whether it's understanding the balance between paid ads and organic reach, building authority in your niche, or embracing the role of social media, this discussion provides valuable insights for entrepreneurs seeking to expand their marketing prowess.


Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

Christmas Lights website template
Christmaslights.io

Christmas Lights Facebook Group
https://christmaslights.io/group

00:00 Introduction and Guest Introduction
01:12 Adam's Journey into Digital Marketing
03:17 Paid Ads vs. Organic Marketing
04:31 Personal Branding on Facebook
07:03 Leveraging Local Facebook Groups
11:22 Google Business Profile Tips
17:44 SEO Strategies and Citations
20:55 Choosing the Right Marketing Agency
30:57 Understanding Backlinks and Their Importance
32:01 Effective Backlink Strategies for Local Businesses
34:51 The Role of AI in SEO and Marketing
37:52 The Importance of Personal Branding
41:53 Starting a Christmas Light Business: Year One Strategies
45:08 Tracking and Measuring Marketing Success
50:15 Final Thoughts and Words of Wisdom

Ask Me Anything: Running a Successful Christmas Lighting Company

In this video, I host an open Q&A session where I answer all your questions about operating a successful Christmas lighting business. We'll cover topics like starting up, marketing strategies, client management, pricing your services, and tips for efficient installations. Whether you're just considering entering the industry or looking to expand your existing business, this interactive session is designed to provide valuable insights and practical advice to help you succeed in the festive season.

Need Christmas Lights or training
https://www.christmaslights.io

❄️❄️❄️In Person Training❄️❄️❄️
 Teach You Everything You Need to Know How To Successful Start And Run A Christmas Lighting Company 🎄🎄🎄🎄
https://christmaslights.io/in-person-training

Need Christmas Lights
https://www.christmaslights.io/l

Christmas lights Tools and Resources
https://www.christmaslights.io/tools

00:00 Technical Difficulties and Stream Issues
00:26 Introduction to Marketing and Business Growth
01:28 Answering Viewer Questions
03:22 Christmas Light Installation Tips
07:34 Commercial Leads and Marketing Strategies
17:02 Google Search Insights and SEO
27:37 Testing Different Methods for House Washing
28:16 Understanding EDDM Costs and Timing
28:57 Choosing the Right Christmas Light Colors
29:37 Tips for Installing Christmas Lights
31:13 Starting and Growing a Pressure Washing Business
32:46 Setting and Achieving Business Goals
33:33 Effective Marketing Strategies
36:04 Handling Customer Inquiries and Sales
38:19 Managing a Christmas Light Business
39:58 Resources and Community for Christmas Light Installers
51:14 Final Thoughts and Encouragement