I’m Josh Cooperman and this is Convo by Design with a conversation about building an absolutely exceptional design brand. Christopher Peacock is a truly exceptional creative with a rich history in creating some of the most extraordinary wood cabinetry in the industry today. There is a difference between crafting a product and building a brand. Peacock molded his eponymous brand in the US from humble beginnings and a keen understanding for what he wanted. And he’s going to share that story and insight here.

Christopher launched his firm in 1992. Christopher Peacock Cabinetry was built on the premise that wooden cabinetry should be beautiful and enduring. But when Peacock put his name on it, there was a greater sense of purpose. That is what I find so interesting here. This is the piece that is missing from much of what we. See and hear these days in the trades and in the media surrounding design and architecture. For many years now, the idea of luxury design has been inextricable tied to big, expensive and for lack of a better word, “extra”. I don’t think good design has to be big, expensive or “extra”. I think good, no, great design is about the nature of the work and manner in which the work is tied to the individual for whom it’s created. Look at art. A painting can sell for millions of dollars but at the end of the day, what is it…really. A few dollars worth of canvas and paint. But the work speaks. Fashion, same thing. A few dollars of fabric crafted into something extraordinary. It’s the art that goes into the craftsmanship. That is what makes design so special. And that is why Christopher’s sorry is so special. And why I am so pleased to share it with you. 

Designer Resources

ThermaSol – Redefining the modern shower experience. Episode 271 featuring Mitch Altman

Moya Living –  Beautiful, durable powder coated kitchen, bath & outdoor kitchen cabinetry

Design Hardware – A stunning and vast collection of jewelry for the home!

Thank you Christopher for taking the time to share your story. Thank you CXD partners and sponsors; ThermaSol, Moya Living and Design Hardware for your continued support. And thank you for taking the time every week to share some time together and hear the stories behind sublime design. Until next week, remember why you do what you do and for whom you do it, be well and take today first.