Revolutionizing MedTech: Why Patient Voices are Essential for Innovation
In a compelling address, Roy, speaking not as a CEO or medical professional, but as a patient, passionately argued for a fundamental shift in the MedTech industry: the integration of patient voices from the earliest stages of product development. This isn't just about corporate social responsibility; it's about smart business, enhanced user experience, and truly human-centered solutions.
The Untapped Goldmine: Lived Experience as Data
Roy highlights that current patient involvement in MedTech often stems from regulatory requirements, such as focus groups or clinical trials, rather than a genuine design imperative. However, patients and their caregivers possess an invaluable asset: their "lived experience." This lived experience is a rich "goldmine of data" that remains largely untapped by the industry. By engaging directly with the individuals who will ultimately use their products, MedTech companies can gain profound insights into real-world needs, challenges, and preferences that traditional data sets cannot provide.
Learning from Pharma: The Business Case for Patient Engagement
The pharmaceutical industry offers a powerful precedent. For many years, pharma has successfully incorporated patient voices throughout their pipelines, and not merely out of altruism. This strategic involvement has led to tangible business benefits, including:
Increased Retention: Around 40% higher retention rates.
Greater ROI: Improved return on investment.
Reduced Redesign: Less need to go back to the drawing board for product modifications.
Better Market Access: Smoother entry into target markets.
Enhanced Corporate Responsibility: A stronger public image and ethical standing.
These benefits demonstrate that integrating patient perspectives is not just a "nice-to-have" but a "must-have" for sustainable growth and success in the healthcare landscape.
Beyond Metrics: Addressing Emotions and True Needs
While the business case is clear, Roy emphasizes that the core of this movement lies in understanding the "emotions, feelings, and true needs of millions of people" who depend on these technological advancements. Whether the end-user is a patient directly, or a medical professional using a device on a patient, the human element is paramount. Regardless of the business model—B2B, B2B2C, or B2C—the ultimate beneficiaries are people, and their insights are critical for developing solutions that genuinely improve lives.
Concrete Steps for MedTech Companies
To truly embed patient voices into their operations, Roy urges MedTech companies to consider several actionable steps:
Direct Engagement: Move beyond abstract data and engage in direct conversations with the people who will use their products.
Patient Experts in Residence: Incorporate "patient experts" or "patients in residence" directly into project teams. These individuals can provide continuous, real-time feedback and perspectives throughout the development cycle.
Chief Patient Officer (CPO): Establish a leadership role, such as a Chief Patient Officer or Chief Patient Engagement Officer, to champion patient advocacy and ensure their voices are systematically integrated across the organization. This position would serve as a crucial interface for all patient and caregiver interactions.
Strategic Resource Utilization: View patients and caregivers as invaluable resources in product design, process improvement, and business development.
A Personal Plea for Humanistic MedTech
Roy’s impassioned plea is deeply personal, stemming from his own experience of spending "almost a decade in bed, misdiagnosed," and feeling that healthcare failed him. He insists that MedTech must not repeat these failures. The goal is to create "humanistic at heart" devices and solutions, regardless of how advanced the underlying technology may be. By embracing patient insights, the industry can ensure that innovation truly serves humanity.
This call to action is clear: "Let's change MedTech together." By recognizing patients and caregivers as vital "experts in their lived experience," the industry can unlock unprecedented potential for products that are not only technologically advanced but also deeply empathetic and effective.
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