Warren is the Co-Founder & CMO at Beer Marketeers, a full-service marketing, design, and branding agency, that also offers sales and production consulting to the craft beverage industry, bars, and restaurants.

Born and raised in Louisiana, Warren has been working in the alcohol industry for 8 years.

Graduated from Tulane in 2014 with a degree in marketing and an established passion for craft beer, he worked in distribution for a handful of years while running his own small marketing company and working for his mentor where he earned his marketing chops at a tech marketing company.

He finally met his business partner in Florida where they started a non-profit beer fest and got their first brewery client, Idyll Hounds. Then he quit his real job and moved to Nashville where he continued his venture in marketing and growing his company into one of the most successful marketing agencies in craft beer.

Since 2016, he and his team have worked with nearly 40 breweries, distilleries, restaurants, bars, and other beverage industry folks throughout the US and other countries. As of recent, they are also aiming to expand into the cannabis industry.

In this episode, we covered important topics you need to know about marketing and sales to make your business thrive in any season.

Enjoy the show, Skol!

Episode Notes:

4 steps to turn knowledge into action and get results.

Knowledge without action = failure

1. Developed Discipline

• Discipline is the commitment to do whatever it takes to get things done.
  
• It's the difference between being in control of your future and letting your environment dictate your destiny.
  
• It means freedom.
  
• Like anything else, it’s a skill you can develop, so stop making excuses.
  

2. Take Imperfect Action

• You can’t develop any new skills if you don’t practice and implement what you learn.
  
• Stop putting shit off because you think conditions are not right. The right moment is now!
  
• You're not afraid of failing, you’re afraid of being judged. Stop listening to other people’s opinions.
  
• Life is not about perfection, it’s about progression.
  

3. Consistency

• Newsflash: There’s no shortcut to get to the top, it takes handwork, day in, and day out, over a long period of time.
  
• Success takes time. Consistency helps you create the skills you need to be successful.
  
• To be consistent means you have to replicate a positive behavior day after day until it defines you and becomes a habit.
  
• It requires patience.
  
• Best way to be consistent? Stop focusing on the big goal! Take your goals and break them into practical, small daily actions, and stick to it until it becomes a new habit.
  

4. Accountability

• You have to be responsible for your actions. God or bad, stop blaming others and own your shit.
  
• When you hold yourself accountable, you don’t allow yourself to look for the opportunities to make excuses, you find a way to make it happen because you know it needs to happen.
  

2 types of accountability

    -Self-accountably

    -Accountability from others

• Take inventory of the people around you. If you are hanging with losers you’ll become a loser. If you are hanging with winners, you’ll become a winner.

        “Birds of a feather, flock together”

• Surround yourself with the right people.
  
• Find a group (network, mentorship program, etc.) that can help you grow and hold each other accountable.
  
• Be humble.
  

Tony Whatley, "The Side Hustle Millionaire" is a business mentor, speaker, best-selling author, and podcast host.

He is best known as the Co-Founder of LS1Tech, an online automotive community that grew into the largest of its kind, with over 300,000 registered members. This business sold for millions in only five years after starting. Amazingly; it was just his part-time business!

With over 27 years of experience in oil/gas, managing $100MM+ international EPIC projects, to almost 20 years of experience in the automotive aftermarket, digital marketing, branding, restaurants and breweries, and small business consulting and startups, he has also built and scaled project management departments, and consulted within Fortune 100 corporations on systems, processes, and leadership.

He is also the founder of 365 Driven, his coaching program, and a leading society of driven entrepreneurs.

In this episode, he will teach us how we can turn any business or side hustle into a million-dollar project and how you can become 365 driven.

Enjoy the Show, 

Cheers!

Marc "The Fitness Ninja" Zalmanoff is the owner of Marc Z Fitness & Nutrition in Frisco, Texas.

Since 2003, he has been providing highly effective workouts and nutrition guidance to willing (and unwilling) participants.

Specializing in personal training and small group training, he provides a positive, fun, effective atmosphere that breeds success and encourages his clients to push outside of their comfort zones on a regular basis. He truly believes there is greatness inside of every client he works with and strives to pull it out of them.

With 18 years of experience, he recently started coaching other coaches on how to efficiently and effectively grow their business for long term sustainability.

In this episode, Marc shared with us the important role your health plays in every area of your life, especially, on your performance as a business owner and entrepreneur.

Marc is also on a mission to Make America Fit Again, and would love for YOU to be a part of it!

Enjoy the show!

Cheers!

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If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Matt Leff is the founder and owner of Rhizome Productions.

Rhizome Productions is an event production company based in Nashville, Tennessee. They conceive and produce craft beer, spirits, and food events with a focus on education and passion for the community.

Leveraging their ties to the brewing, culinary, and hospitality industries, they create events that bring aficionados closer to the masters of their craft.

They operate roughly 20 events per year in cities including Nashville, Chattanooga, Knoxville, New Orleans, Denver, Buffalo and beyond. All Rhizome events are mutually beneficial, and since 2011 they have raised over $800,000 for local charities.

The pandemic and the recent events happening all over the country have not been an obstacle for Matt to keep serving the industry.

In this episode, he shared with us how he has been able to pivot and keep bringing the same Beer Experience Virtually

Enjoy the show, Cheers! 🍻

If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Amy and Morgan are the founders of Content on Draft, a digital marketing firm with a craft beverage focus.

They specialize in creating custom strategies for craft beverage companies that engage followers online and grow their customer base.

These strategies are designed to save companies time on their day-to-day marketing and see more revenue from their overall marketing efforts.

Amy and Morgan are a dynamic duo who work together to create the best strategy possible and then help you implement it. They are both passionate about craft beer and have the personal goal of helping the craft beverage community thrive.

In this episode, they gave us the whole scoop about how your content strategies and marketing efforts play an important role in the growth and expansion of your brewery!

Enjoy the Show, Cheers!

If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Isaac Arthur is a cofounder of CODO Design, an Indianapolis-based branding firm founded on the belief that they can create better work by directly including clients in the creative process.

Since 2009, he’s led branding efforts within the food and beverage industry and spends most of his time traveling around the country helping craft breweries rebrand and redefine their foundational positioning, develop their brand strategy, identity, and internationally- have a recognized package design that sells more beer.

This decade of Isaac’s work can be summed up in his popular book, the Craft Beer Branding Guide, and his latest book, Craft Beer, Rebranded.

Whether you’re defining your brand for the first time or reinventing an old one, in this episode we discussed with Isaac the importance and the impact a well-defined branding strategy can have on your business.

Enjoy the show, Cheers! 🍻

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If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Julia Rhodes is the owner of Not Your Hobby Marketing Solutions, a consulting company that offers online educational programs and customized coaching services designed specifically to teach business skills to craft beverage professionals.

With over 20,000 hours of experience on the business side of the specialty beer industry, from field sales to regional management, a BA in Marketing from Texas State University at San Marcos, and more than 15 years of experience working in the service industry, Julie is an authority in beer sales, marketing, team management, distributor partnership management, supply chain logistics, and customer service.

She is also Cicerone Certified, a member of the Pink Boots Society, The Brewers Association, The Colorado Brewers Guild, and Women of the Vine & Spirits!

Don't miss the opportunity to learn from a true professional about the importance of seeing your brewery as more than just a hobby and develop your business skills! 

Enjoy the Show,

Cheers!

If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Tara is the beer and spirits contributor for Forbes as well as a writer for several publications such as Food & Wine, Wine Enthusiast, Vice Munchies, VinePair, SevenFifty Daily, and THCNet, a B-to-B website covering the legal cannabis industry.

She is a certified beer judge who teaches a for-credit university beer class and presents beer seminars for institutions like the Smithsonian and the Brewers Association.

As a former broadcast news reporter and beer TV show co-host she has won two first-place awards from the North American Guild of Beer Writers. She founded NJ’s original beer education group for women and volunteers as the archivist for the Pink Boots Society for women in the beer industry.

She’s currently writing a book about the history of women in beer for a publication that is to be published spring of 2021.

In this episode, Tara shared her expertise as we talked about the powerful influence of women in the Craft Beverage Industry, as well as her opinion about the current economic impact that the pandemic has caused in the craft beer world and more!

Enjoy the Show, Cheers 🍻

If you're a Brewery owner eager to grow and scale your business, go to https://onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!

Bryant Vander Weerd is a three-time Emmy award-winning videographer and motion designer and the owner of Full Poor Media, a full-service creative agency based in Denver, Co. that focuses on marketing and content creation for the craft brewing and distilling industries.

The goal of Full Pour Media is to make content creation easy for breweries and distilleries.

Before he started his company, Bryant worked in TV news for eight years as a videographer, where he won all his awards for video and editing, including the Emmy's and two AP awards.

Bryant has a passion for creative storytelling through video and he is on a mission to bring that passion and energy to serve his clients and the craft beverage industry through Full Pour Media.

In this episode, he shared more about his experience, knowledge, and his work to keep serving the craft beer industry!

Enjoy the show, Cheers! 🍻

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If you're a Brewery owner eager to grow and scale your business, go to onlinemenu.marketingbrewingco.com and watch the FREE video to learn how you can boost your sales online!