Created to solve a problem faced by football players, Under Armour entered the market as an innovator in the football sport at first then the world of sports. Through the various partnerships and sponsorships, it was able to create a community that represents the brand and reached its current position as the fourth largest sports brand in the world. To know more, feel free to listen to this episode.

Created in 2001 to revolutionize the watch market, Richard Mille introduced his brand to the world by creating some of the most performing watches using new materials and techniques not commonly used in this industry. This brand advertised its message and watches by featuring its brand in various sports through partnerships. To know more, feel free to listen to this episode.

Created in 1941 by a seasoned chocolate maker, Forrest Mars started M&M after seeing its potential as an upgraded way of eating chocolate. M&M was able to rapidly grow in the US market by first selling to the US Army and second by releasing it in the mass market. This brand with time gained a strong position worldwide as part of Mars, Inc and continues to innovate with its products. To know more, feel free to listen to this episode.

After trying out several times and gaining exposure in the fashion industry, Tommy Hilfiger built his clothing brand from zero with a specific concept for it in mind. This brand then grew rapidly and became a large player in this industry while still expanding into different sectors. To know more, feel free to listen to this episode.

Created in a time where technology was improving rapidly, Atari was able to introduce a new way of playing games, first with their Pong arcade game and then with their Home video game console. This company dominated in its market but soon started facing difficulties impacting the market and losing its position in it. To know more, feel free to listen to this episode.

Born out of the passion for racing, Enzo Ferrari was able to create a historical brand that dominated the racing industry. Using the acquired credibility on the race tracks, Ferrari built a lineup of powerful road cars to suit the demand of clients and to this day, it never ceases to amaze its customers. To know more, feel free to listen to this episode.

Born to make kids happy, Haribo was able to create a unique product that engaged customers. This brand delivered its message by showing the happiness that comes from Haribo sweets along with the constant desire to increase its offering for the customers by introducing popular sweets throughout the world. To know more, feel free to listen to this episode.

Throughout his tennis career, René Lacoste was able to create his brand and join forces with the industrial expert, André Gillier, to initiate Lacoste. This brand entered the market with a new and appealing product starting a new fashion trend. They expanded into the different regions of the world while keeping their brand identity intact. To know more, please feel free to listen to this episode.

Having a controversial beginning, Monopoly emerged as the most favorable rule to play with even though Elizabeth Maggie's vision for her boardgame was different. Monopoly soon dominated the market and expanded to the different regions early on adapting their game to each region. To know more, feel free to listen to this episode.

Born out of frustration to capture close-up images while surfing, Nicholas Woodman created GoPro for people to enjoy their activities. GoPro offered its consumers a new angle that will enhance their overall experience. This helped the company access the sports industry at its different levels. To know more, feel free to listen to this episode.