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Being everyone's favorite, Nutella was born to offer people the rich taste of cocoa at an accessible price. This product developed its brand image over time to be part of people's daily life and revolutionized the way we consume sweets. To know more, feel free to listen to this episode.
After various business experiences, Blake Mycoskie found his passion for helping combat poverty and created TOMS. This brand introduced a new way of doing business with its infamous One for One model and helped provide for poor people in a systematic way. To know more, please feel free to listen to this episode.
Established in unfavorable times, Ole Kirk Christiansen builds his business following many tragedies which only made him want to go further. This perseverance was due to his love for toy making which made Lego a strong brand with a solid offering. Currently, Lego is the leader in the construction toy market and is focused on developing creativity and innovation in children. To know more, feel free to listen to this episode.
Created based on a need in the military sector, Rayban was able to access a wider market using people's fascination with the military and continued convincing customers that this brand represents its consumers. To know more, feel free to listen to this episode.
Born into a confectioner family in the early 1900s, Enric Bernat paves his way to create the iconic Chupa Chups which disrupted the candy industry by redesigning the way candy is consumed. His creativity and adaptation skills helped him navigate difficulties while keeping the brand image intact. To know more, feel free to listen to this episode.
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