Chu Aam Tehke?

Chu Aam Tehke?

By Marc Bou AntounBusinessEntrepreneurship
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Chu Aam Tehke? episodes

  • Nutella

    Being everyone's favorite, Nutella was born to offer people the rich taste of cocoa at an accessible price. This product developed its brand image over time to be part of people's daily life and revolutionized the way we consume sweets. To know more, feel free to listen to this episode.

    21 min
  • TOMS

    After various business experiences, Blake Mycoskie found his passion for helping combat poverty and created TOMS. This brand introduced a new way of doing business with its infamous One for One model and helped provide for poor people in a systematic way. To know more, please feel free to listen to this episode.

    21 min
  • Lego

    Established in unfavorable times, Ole Kirk Christiansen builds his business following many tragedies which only made him want to go further. This perseverance was due to his love for toy making which made Lego a strong brand with a solid offering. Currently, Lego is the leader in the construction toy market and is focused on developing creativity and innovation in children. To know more, feel free to listen to this episode.

    20 min
  • Rayban

    Created based on a need in the military sector, Rayban was able to access a wider market using people's fascination with the military and continued convincing customers that this brand represents its consumers. To know more, feel free to listen to this episode.

    17 min
  • Chupa Chups

    Born into a confectioner family in the early 1900s, Enric Bernat paves his way to create the iconic Chupa Chups which disrupted the candy industry by redesigning the way candy is consumed. His creativity and adaptation skills helped him navigate difficulties while keeping the brand image intact. To know more, feel free to listen to this episode.

    19 min
  • Supreme
    It's 1994, Supreme is representing the youth culture in New York City, with their artistic and vibrant products that reflect the skateboard community leading to their success as a prominent brand. This brand has elevated its position as an international brand whilst keeping its identity. This all started with a young man who paved his way in the skateboard community and worked to expose it internationally. To know more, feel free to listen to this episode.
    22 min

About Chu Aam Tehke?

From the publisher's feed

This is a weekly podcast where success stories are analyzed, and lessons are extracted. Each week, the host and creator Marc Bou Antoun will be introducing a specific topic ranging from brands in the various industries to artists and discussing the key elements that drove their success.