This is Church Branding 101. Learn the difference between brand and branding, exercises to define your church’s identity, and whether branding even belongs in ministry.

 

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Table of Contents:

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0:00 - Intro

2:02 - The Simplest Way To Understand Branding

3:52 - Brand vs. Branding

5:38 - All Church's Practice Perception Design, Most Just Do It Unintentionally

10:14 - Is Intentionally Practicing Perception Design 'Manipulative?’

12:50 - Your Church Branding Foundation: Purpose/Mission/Vision/Values

 

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