Church Communications

In today's episode, Katie Allred and Kenny Jahng discuss what are Google Nonprofit Ad Grants, what objectives should you plan/expect for AdWords traffic, how to frame Felt Needs and Message/positioning, and what do you do with a landing page?

For more information, visit Missional Marketing’s page, and find out if your church is eligible for the Google Grant. Also, while you are there, be sure to check out the Keyword Analyzer tool! 

https://missionalmarketing.com/grant

Relevant links:

https://missionalmarketing.com/grant

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

What type of conversions should we be measuring on our church website? What are "events" in Google Analytics, and how can they be used to power conversion goals? In today’s episode, Katie and Kenny discuss conversions, how to measure them, and best practices. 

For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Conversion Goals Your Church Website Should Be Tracking”.

https://missionalmarketing.com/goals

Relevant links:

https://missionalmarketing.com/goals

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

Your church website is a funnel that brings new visitors to your church in-person. To increase the number of in-person visitors resulting from the funnel, there are two general areas in which you can improve: 1) Generate more "new visitor" traffic to your church website; 2) Do a better job of your website converting "new visitor" website traffic into in-person visits. In this episode, Katie Allred and Kenny Jahng will discuss two aspects to help you evaluate your traffic: Google Search Console and Google Analytics. Google Search Console helps you evaluate where your organic, "new visitor" traffic is coming from, and how to get more. Google Analytics helps you evaluate what "new visitor" traffic is doing once they reach your website, and how to improve your website to convert more new visitors into in-person visits.

For more information, visit Missional Marketing’s page, and be sure to download the pdf “The Top 5 Questions You Should Ask Google Analytics & Search Console About Your Church Website”. 

https://missionalmarketing.com/five

Relevant links:

https://missionalmarketing.com/five

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

In today’s podcast episode, Katie Allred and Kenny Jahng discuss the three basic components of On-Page SEO Optimization: Metadata, Security, and Speed. Tune in to hear them explain the different components and add their valuable insight into each of these three components! 

For more information, visit Missional Marketing’s page, and be sure to download a checklist of On-Page SEO optimization steps and test how well your website content and metadata is optimized for ministry-related keywords:

https://missionalmarketing.com/onpage

Relevant links:

https://missionalmarketing.com/onpage

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

Does your church show up in search results when someone searches for "church near me" in your area? What factors influence local search rankings? What should every church be doing with their Google My Business property? Tune in to hear Katie Allred and Kenny Jahng of Church Communications address all of these issues in today's podcast episode!

For more information, visit Missional Marketing's local page, and be sure to download a checklist of Local SEO optimization steps and get a free Local SEO Report for your church website:

https://missionalmarketing.com/local

Relevant links:

https://missionalmarketing.com/local

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

There are three audiences for your church's website. 1) Those who already attend, 2) Those who are seeking a church, and 3) Those who are searching Google for help with Felt Needs. How do you position your homepage for these audiences? What components does your church website need to appeal to all three of these audiences effectively? Tune in to hear Katie Allred and Kenny Jahng of Church Communications address all of these issues in today's podcast episode! 

For more information, visit Missional Marketing's homepage, and be sure to download a checklist of what components every church homepage and "plan a visit" page should contain: 

https://missionalmarketing.com/homepage

Relevant links: 

https://missionalmarketing.com/homepage

https://churchcommunications.com/

https://www.facebook.com/groups/churchcomm/

https://katieallred.com/

https://www.kennyjahng.com/

We're excited to have church giving expert, Kacie Frazier, on this podcast. In this episode, we discuss transparency in church budgets, as well as how we can get over the stigma of talking about giving in our churches.

Our friends at Kindrid are being crazy generous. If you Tweet @_Kindrid and tell them why you need a church app, they’ll make sure you get one of those too. Did you hear that? Online giving AND a church app—FREE. Just tweet @_Kindrid and tell them why you need a church app.

For more information, click here! http://bit.ly/2YmEgFq

Join hosts Katie Allred and Josh Taylor for today's episode talking about engagement techniques. There are lots of means of fundraising that churches aren't engaging with that nonprofits do often. In this episode, we discuss three strategies your church can take to fundraise.

Our friends at Kindrid are being crazy generous. If you Tweet @_Kindrid and tell them why you need a church app, they’ll make sure you get one of those too. Did you hear that? Online giving AND a church app—FREE. Just tweet @_Kindrid and tell them why you need a church app.

For more information, click here! http://bit.ly/2YmEgFq

Join us, hosts Katie Allred and Josh Taylor, to talk in this episode about how Millenials give. In this episode, we discuss statistics about millenial givers and why they're different from previous generations.

Our friends at Kindrid are being crazy generous. If you Tweet @_Kindrid and tell them why you need a church app, they’ll make sure you get one of those too. Did you hear that? Online giving AND a church app—FREE. Just tweet @_Kindrid and tell them why you need a church app.

For more information, click here! http://bit.ly/2YmEgFq

Hosts Katie Allred and Josh Taylor talk today about communication calendars and what to include. Who doesn't love a good calendar? In this episode, we discuss an example calendar and how you can best schedule your next year's calendar.

Our friends at Kindrid are being crazy generous. If you Tweet @_Kindrid and tell them why you need a church app, they’ll make sure you get one of those too. Did you hear that? Online giving AND a church app—FREE. Just tweet @_Kindrid and tell them why you need a church app.

For more information, click here! http://bit.ly/2YmEgFq