CHURN FM

Today on the show we have Steve Hazelton, Founder and CEO of Sturdy.

In this episode, Steve shares his experience with the varying levels of acceptable churn as your company grows and how to decrease it over time.

We then discussed how pricing can be leveraged to increase retention and how you can reduce onboarding fall-off rates in enterprise deals by charging your customers upfront and we wrapped up by discussing the pros and cons of predicting vs preventing churn.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Hubert Palan, Founder, and CEO of Productboard.

In this episode, Hubert shares his experience as an early hire at GoodData through their rapid expansion and how it ultimately led him to discover the pain that Productboard now solves.

We then ran through how Productboard prioritizes their product backlog and defines their product strategy. Why understanding your ideal customer profile is critical in building a retention-driving product, and we wrapped up by discussing how layering on a services component can have a big impact on customer churn for your enterprise customers.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have John Collins, former Content Director at Intercom, startup consultant, and advisor.

In this episode, John shares an overview of the early days at Intercom and how they laid down the foundations for their content team with the primary focus on delivering value.

We then ran through Intercom’s content team structure. How they used events and content to drive adoption and expansion within their user base and we discussed how the same principles were applied to a different business model with success during his time at Ramp.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Valentin Radu, Founder and CEO of Omniconvert.

In this episode, Valentin shares an overview of Omniconvert pre and post-pivot along with the moment they realized they needed to change directions.

We then ran through the power of the competitive muscle that competitors with deeper pockets and stronger retention can impose forcing you out of acquisition channels and we wrapped up by discussing the research methodology Valentin used to evaluate the opportunity and set the new company strategy.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Geoffrey Moore, the best-selling author, investor, and advisor.

In this episode, Geoffrey shares the biggest takeaway from working with Regis Mckenna in the late 80s.

We then ran through an overview of the ‘crossing the chasm’ framework and how it was developed during a time of great innovation. We then dove into how the different stage of growth can impact churn and retention and we wrapped up by discussing the importance of focusing on power metrics over performance metrics.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Daniel McCarthy, Director & Co-founder of Theta.

In this episode, Daniel shares how he founded two companies all while doing his master’s degree and teaching at a university.

We then discussed the key metrics companies should start tracking to build their evaluation scorecard

And how investors use it to set a company’s valuation and we wrapped up by discussing the relationship between customer acquisition costs and organic acquisition and it’s impact on valuation.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Dominic Constandi, Chief Customer Officer of ZoomInfo.

In this episode, Dominic shares his favourite country he has visited and how the experience has influenced his work in customer success.

We then discussed what separates Disney from all other theme parks and we wrapped up by discussing how ZoomInfo unifies the customer experience across the various touch points and stops their customers from feeling like they are going through a generic process.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Darius Contractor, Angel Investor & Advisor.

In this episode, Darius shares how he evaluates and selects companies to work at and invest in with his incredible track record at companies like Airtable, Dropbox, and Facebook.

We then discussed the psych framework he developed to help evaluate websites and onboarding experience. Why adding friction to onboarding can be a good thing in B2B SaaS and we wrapped up by discussing activation lessons that Darius has learned throughout his career.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Rupesh Rao, Founder, and CEO of CogniSaaS.

In this episode, Rupesh shares how he managed his career to optimize learnings before taking the leap over to entrepreneurship.

We then discussed how you can switch your customer onboarding focus from a task-based to an outcomes-based approach and the impact it has on retention and we wrapped up by discussing how to manage priorities between departments and remove communication silos while onboarding new customers.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.

Today on the show we have Fio Dossetto, Editorial Lead at Postmark and Founder of Content Folks.

In this episode, Fio shares the origin story behind her team's comic “Dun Dun Dunning” and the learnings and best practices she came across while producing the comic.

We then discussed the early content mistakes at Hotjar and how the team made a major turnaround with product-led content and we wrapped up by discussing how to repurpose content generated for acquisition to drive retention.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at [email protected]. Don't forget to follow us on Twitter.