CIFF Media

Ana Escalante is one of the people we love seeing returning each season at CIFF. As an Associate Features Editor at Who What Wear her work evolves around digging into online trends and figuring out the why behind what people are wearing.

This is exactly what she does when walking the halls of CIFF and the streets of Copenhagen where she finds herself drawn to the conversations about buying strategies and the way Scandinavians creates a unique, personal aesthetic.

In March the Danish brand Mos Mosh celebrated their 15-year anniversary. And they had a lot to celebrate; 2,500 retailers across Europe, a successful webshop and last year they opened their very first store in Copenhagen – since then they have expanded with stores in Hamburg and Amsterdam.

We welcomed Tatiana Christensen, Head of Marketing, to the studio who let us in on how Mos Mosh was created with inspiration from the big American denim brands’ fits and the details in the Italian designs – combining this became the cornerstone of Mos Mosh. Today their collections have offer more than just jeans, but the original details are still a central part of the collections across all categories.

World’s smallest company, with the biggest ambitions. This is how Creative Director and Head Designer Birgitte Herskind describes the Danish brand Herskind. Since 2018 they have been a visible player in the fashion landscape – also on the floor during CIFF as one of many returning heroes we welcome season after season. And from their very first time attending they had some of the best retailers making orders at their stand.

Biking through Copenhagen on her way to the office in the inner city; this is where Maria-Louise Sørensen, Head of Design at Heartmade, finds her inspiration for the refined, minimalistic styles of the Danish brand mixing bohemian with Scandinavian minimalism. At CIFF 64, Heartmade presented both their SS25 and AW25 collection. Displaying a harmonious play of colors featuring classic hues with a twist – same goes for the fits and styles where there’s a focus on functionality.

Inspired by his roots in bespoke tailoring and architecture, Charlie shares how a deep appreciation for craftsmanship and form got him into designing eyewear – an ideal match where structure meets aesthetics. For Charlie Lindstrøm, designing eyewear is not far from shaping interiors; both evolves around creating forms that reflect a personal point of view. Through his Swedish eyewear brand Chimi, he channels his passion into bold, thoughtful designs that speak to his unique visual language.

Under the alias The Fierce Walker, Rylé Tuvierra is working as a digital creator and trans activist to champion the work of LGBTQ+ creators. Or as she puts it, she is slaying the world. From her experience of travelling the world and working regularly with luxury brands on their inclusivity efforts she highlights the importance of meeting face to face. When meeting in person you get to feel the energy and personality of the people you do business with – an important part of creating long-lasting collaborations. For CIFF 64 we had the pleasure of collaborating with her, where she slayed the floor while capturing the community of brands, buyers, press and other industry professionals in her own unique, energetic, and humoristic style. A community which she herself is very much a part of.

Chilling on the beach in Greece, working at the office or walking the streets of New York – YAITTE's timeless, comfortable styles can be spotted in every setting. This is the essence of the London-based brand YAITTE, brainchild of Head Creator and Founder Danielle Windsor. With roots based in travel and a classic timeless aesthetic the aim is to create diverse pieces that will last not just for several seasons, but for several years.

Many brands focus on creativity but struggle with the technical, data-driven side of e-commerce. Not Selling Liquid fills this gap, acting as an extension of a brand’s team to drive growth through strategy, sales optimization, and digital marketing. From inventory planning to performance marketing, they help brands make informed decisions based on real data—understanding what sells, when to restock, and how to maximize reach through targeted campaigns. Brands like Daily Paper and Arte have grown from local names to global players, with Not selling liquid managing everything from ad campaigns to website optimization.

Sune Bjerregaard, Founder of Refined Networks, brings his experience as former CEO of Masai to the table. He shares how Refined Networks is the ultimate gateway for fashion brands looking to enter the UK market. With major retailers like John Lewis, Marks & Spencer, Next, and Selfridges shaping the landscape, brands must be experts in driving online sales—especially since 52% of all apparel in the UK is sold online. Refined Networks provides customized solutions that help brands scale and succeed, ensuring a secure and seamless market entry.

Woods Copenhagen is redefining skincare by bridging science and nature, harnessing the power of Nordic flora to create potent, clean formulations that heal and protect. Learn more about the skincare brand, their core products and what they got out of their time being at CIFF.