Cindy Ertman is a nationally recognized mortgage industry leader, speaker, coach and CEO of The Defining Difference®, a top coaching and training company for mortgage professionals. Named one of Mortgage Executive Magazine’s “Top 100 Most Influential Mortgage Executives” five years in a row and a “Top 100 Mortgage Loan Originator” for over a decade, Cindy brings unmatched expertise and a proven track record of success. Her mission is to help high-performing mortgage professionals expand their income and impact—by breaking through barriers, leading with intention, and building extraordinary lives and businesses. With her proven training systems and a team of elite coaches, she provides the tools, strategies, and support to accelerate your next level of growth.Cindy’s reach extends beyond the mortgage world; she has shared the stage with influential leaders like Tony Robbins, Darren Hardy, Magic Johnson, Jack Canfield, Les Brown, and former President George Bush, inspiring thousands with her insights and passion for making an impact.Michele Town—also known as “The Girl Who Gets It Done.” It’s a nickname she earned over 25 years from clients and Realtors who’ve seen her deliver, even in the most complex situations.Her background as a top processor gave her a deep understanding of every layer of the loan process. Combined with her expertise in critical thinking, she is able to structure solutions and anticipate challenges before they become problems. What sets her apart is her transparency, creative problem-solving, and forward-thinking approach. The most important part of her process is tailoring every loan to meet her clients’ expectations—not hers. Every file is different, and their motto is “Think Yes.” They bring that mindset to every loan they structure. She doesn't take on anything unless she knows it will work—and she'll always tell you the truth along the way. You’ll stay informed every step, and once she's in, she doesn't give up. Her goal is simple: get you to the finish line with confidence.