Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office.
Topics and times: 
Box Office Recap - 0:43 
Interview with Steve Davis - 6:31 
Next Week - 38:06

Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office. Topics and times: Box Office Recap - 0:43 Interview with Steve Davis - 6:31 Next Week - 38:06

Cinema advertising, campaigns, and data with DCM’s Steve Davis

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, &amp; Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases.

Now in its sixth season, Behind the Screens focuses on global and domestic weekend box office, audience insights, and pre-sales analysis for all the biggest movie releases throughout the year. Happy listening!

Technology

Each week, Matthew Liebmann, Vista Group’s Chief Product, Innovation, & Marketing Officer, and Simon Burton, Vista Group's Chief Film Officer draw from their extensive industry experience to deliver box office and audience insights for major movie releases. Now in its sixth season, Behind the Screens focuses on global and domestic weekend box office, audience insights, and pre-sales analysis for all the biggest movie releases throughout the year. Happy listening!

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Cinema advertising, campaigns, and data with DCM’s Steve Davis

Cinema advertising, campaigns, and data with DCM’s Steve Davis

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