Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office.
Topics and times: 
Box Office Recap - 0:43 
Interview with Steve Davis - 6:31 
Next Week - 38:06

Steve Davis, Exhibition Director of Digital Cinema Media (DCM), joins us this week for an in-depth look at cinema advertising; how campaigns work, the hurdles of implementing cinema advertising, and the payoff and impact compared to other forms of advertising. RRR brings in the numbers and audience breakdown for this week’s box office. Topics and times: Box Office Recap - 0:43 Interview with Steve Davis - 6:31 Next Week - 38:06

Cinema advertising, campaigns, and data with DCM’s Steve Davis

Each week, Matthew Liebmann, Vista Group’s Chief Innovation &amp; Data Officer, Simon Burton, CEO of Numero and Maccs, &amp; Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience.

Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!

Technology

Each week, Matthew Liebmann, Vista Group’s Chief Innovation & Data Officer, Simon Burton, CEO of Numero and Maccs, & Ryan Provencher, Movio Senior Account Manager draw from their extensive industry experience. Now in its third season, Behind the Screens focuses on global and domestic weekend box office as well as audience insights for the major movie releases. Interviews with industry leaders and insightful outsiders will feature in longer monthly episodes, along with a deeper dive at the end of each quarter on the industry. Happy listening!

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Cinema advertising, campaigns, and data with DCM’s Steve Davis

Cinema advertising, campaigns, and data with DCM’s Steve Davis

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