Matthew and Ryan delve into the Cinema Foundation’s first Sneak Peak Showcase, exploring marketing strategies to boost the event’s attendance. With Sinners opening strongly in the domestic market, we compare the audience to similar horror titles, and examine why its success didn't extend to international markets. We also look ahead to next week’s releases: The Accountant 2 and the re-release of Star Wars: Revenge of the Sith.

Topics and times:

• Cinema Foundation’s Sneak Peek Showcase - 0:37
• Weekend box office roundup - 4:26
• Sinners box office overview - 6:32
• Sinners audience analysis - 8:00
• Pre-sales and pre-release audience for The Accountant 2 - 13:17

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:

• Sinners opened to the number 1 slot domestically with $48M and a further $15.5M internationally, for an opening weekend total of $63.5M.
• Minecraft in its third weekend has grossed $721M globally
• King of Kings took another $45.3 domestically, bringing its global cumulative total to $48.7M.