Circularity.fm

Circularity.fm

By Patrick HypscherBusinessEntrepreneurshipMarketingManagement
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Circularity.fm episodes

  • (4) Mattress as a Service with bedzzzy: Make subscribing more attractive than buying
    Listen how bedzzzy identified compelling benefits of a subscription model and why they didn't use the well-known Auping brand for their service

    Why should customers rent a product they previously bought? Having a compelling answer to that question is key for the success of every Product as a Service model. And why would you start the service under a new service brand when you already have a well-known product brand?

    In this episode, Lisette from bedzzzy shares her experience with offering circular Auping mattresses as a service.

    Find out more about …

    bedzzzy: https://bedzzzy.com/

    Auping: https://www.auping.com/
    The circular mattress: https://www.auping.com/en/mattress-evolve

    26 min
  • (3) IKEA: Organizational Transformation and Circular Design Principles
    Experiences IKEA made so far

    Did you ever wonder how a large company organizes the transformation to a more circular business?

    And what if you're producing and selling thousands of products - how to assess and manage their circularity? These are the main questions we will explore in this episode. Simon Skoog from IKEA shares experiences they made so far.

    The Testament of a Furniture Dealer by Ingvar Kamprad, founder of IKEA [https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial Reports/EnglishThetestamentofadealer2018.pdf](https://www.inter.ikea.com/en/-/media/InterIKEA/IGI/Financial Reports/EnglishThetestamentofadealer2018.pdf)

    The history of IKEA https://about.ikea.com/en/who-we-are/our-roots/milestones-of-ikea

    Press release anouncing the goal to be fully circular by 2030 https://newsroom.inter.ikea.com/publications/designing-for-circularity-and-our-future/s/20f17dff-c43f-46c9-a5d4-be766859b760

    Find the Circular Product Design Guide of IKEA here https://preview.thenewsmarket.com/Previews/IKEA/DocumentAssets/512088_v2.pdf

    53 min
  • (2) The Papillon Project: Renting out Bosch home appliances to a social organisation
    A Product as a Service business helping poor people in Belgium

    How to run a Product as a Servíce business together with a social partner? And how to remove the worries of poor people with a subscription? The Papillon project rents out Bosch home appliances to poor people. In this episode, Bruno Vermoesen explains the unique character of Papillon.

    More information about Papillon: https://www.bosch.com/stories/papillon-project/

    32 min
  • (1) The Circular Business Model Map - Startups, SME & Corporates in the Circular Economy
    Examples of organisations active in the circular economy

    Before you start listening, I suggest you have at least a quick look at the map. Just direct your browser to www.circularity.fm/mapone

    Find the Accenture framework here https://www.accenture.com/t20150523t053139w/us-en/acnmedia/accenture/conversion-assets/dotcom/documents/global/pdf/strategy6/accenture-circular-advantage-innovative-business-models-technologies-value-growth.pdf

    For the overview of CE organisations in Finland, visit Sitra's page https://www.sitra.fi/en/projects/interesting-companies-circular-economy-finland/#business-examples

    30 min
  • (0) What is Circularity.fm?
    Information about this podcast

    This is a short introductory episode before the first real episode. Before I start, I’ll give you some essential information about this podcast.

    The epsidoe answers:

    • Benefits: What will you get out it?
    • Scope: What is Circularity.fm not about?
    • Personal: Who am I?
    • Format: What will this podcast look like?
    • Outlook: What is next?

      • Links

      Website www.circularity.fm
      LinkedIn www.linkedin.com/company/circularity-fm/
      Instagram www.instagram.com/circularity.fm/

      6 min

    About Circularity.fm

    From the publisher's feed

    Circularity.fm is the podcast about understanding, building and managing circular business models.