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Circularity.fm episodes
- Ecology: What nature says | CIRCULAR REPUBLIC Festival 2025
Are we truly shifting beyond the linear economy or just circling around it?
Despite growing pressure on natural systems and the depletion of critical resources, the shift toward a circular economy remains slow and complex. While pioneering efforts have demonstrated circular potential, questions persist about whether we are replacing the linear model or simply repackaging it.
In this episode, Sandrine Dixson-Declève, former Co-President of the Club of Rome, stresses the need for systemic change to address both environmental collapse and social injustice.
Following her keynote at the CIRCULAR REPUBLIC Festival 2025, she joined Jocelyn Blériot, Executive Lead for Policy and Institutions at the Ellen MacArthur Foundation, for a panel discussion moderated by Niclas-Alexander Mauss. Together, they explored what is holding back the circular transition, from cost structures to deeply embedded incentives for extraction.
This episode is the first in our CIRCULAR REPUBLIC Festival 2025 series, created in partnership with CIRCULAR REPUBLIC to bring you the key debates and insights from this year’s festival.
People
Jocelyn Blériot, Executive Lead, Policy and Institutionshttps://www.linkedin.com/in/Jocelyn Blériot/Niclas-Alexander Mauss, Co-Founderhttps://www.linkedin.com/in/niclasmauss/Sandrine Dixson-Declève, Club of Rome – Former Co-President, Earth4All – Executive Chairhttps://www.linkedin.com/in/sandrine-dixson/About
The Circular Republic Festival is Europe’s leading event for advancing the circular economy, uniting corporates, start-ups, and innovators driving this transformation. The last edition took place on May 2025, at the Munich Urban Colab. The festival offers diverse formats to explore practical solutions and best practices for implementing circular economy principles. This year’s theme, “Build Your Competitive Advantage,” focused on the strategic and economic benefits of transitioning to circular business models, while also highlighting the ecological impact of this transformation.Further Links
https://www.circular-republic.org/One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/ecology-what-nature-says-circular-republic-festival-2025/47 min - Behind the Scenes of the Circular Design Summit with Bernd Müller
Why is design still overlooked in Germany’s circular economy events?
Most circular economy events in Germany focus on engineering, technology and economic policy. But design, where 80% of a product’s environmental impact is determined, rarely takes center stage.
In this episode, Bernd Müller, Director of Relations and Sustainability at the German Design Council, explains why they created the Circular Design Summit to change that. He shares how the summit brings together companies, designers and other departments to work on circularity from the start of the product lifecycle. Bernd reflects on the value of collaboration, and why both design and business need to evolve together. He also points to upcoming trends like repair, resale and the search for scalable materials.
This episode is part of Circular Design Summit in cooperation with the German Design Council.
People
Bernd Müller, Director Relations & Sustainability at German Design Councilhttps://www.linkedin.com/in/bernd-m-433a13163/Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro02:17 Role at the German Design Council03:15 Overview of the German Design Council04:59 The Role of Design06:33 Reasons Behind Organising a Circular Design Summit07:38 Key Learnings from the Summit09:17 Bernd's Sources Of Inspiration09:47 Future Trends in Circular Design11:41 Upcoming Events13:19 Who Should Join the Germany Design Council14:27 International ReachAbout
The German Design Council is Germany’s leading authority on design, established in 1953 as a non-profit foundation by the German Parliament with support from German industry. Its mission is to advance design as a powerful economic, cultural, and social force, connecting business and design to foster innovation, sustainability, and transformation across industries.The Council serves as a hub for knowledge transfer, strategic consulting and networking, providing a platform for over 300 member companies. Its activities include organising high-profile international awards such as the German Design Award, hosting conferences including the Circular Design Summit, conducting studies and promoting best practices in branding and innovation.
Further Links
https://www.german-design-council.de/aktivitaeten/circular-design-summitOne-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/behind-the-scenes-of-the-circular-design-summit-with-bernd-mueller/18 min - The Circular Shift Panel Discussion | Circular Design Summit 2025
This episode is a recorded panel session from the Circular Design Summit 2025 explores how design can accelerate the shift toward a circular economy by rethinking roles, materials, and systems. Moderated by Karel J. Golta, the conversation brings together perspectives from Kathie Morgenroth (Google), Steffen Erath (Hansgrohe), and Markus Kühlert (Wuppertal Institute).
The panelists discuss the need for transdisciplinary collaboration, integration of compliance into early-stage design, and redefining what it means to be a designer in the context of sustainability. From hardware-software integration to product-as-a-service models, the discussion highlights how circularity requires embedding longevity, repairability, and desirability into the entire product experience.
This episode is part of the Circular Design Summit series, a Circularity.fm series in collaboration with the German Design Council.
People
Katie Morgenroth, Head of Sustainable Design at Googlehttps://www.linkedin.com/in/katiemorgenroth/Steffen Erath Head of Innovation and Sustainability at Hansgrohehttps://www.linkedin.com/in/steffen-erath/Markus Kühlert Co-Head Production and Consumption Systems at Wuppertal Institutehttps://www.linkedin.com/in/markus-k%C3%BChlert-83812115b/Karel J. Golta Founder and Managing Director at Indeed Innovationhttps://www.linkedin.com/in/karelgolta/About
The Circular Design Summit is a leading industry event dedicated to advancing the circular economy through the power of design. It brings together decision-makers, creatives, and innovators from business, industry, and design who share a common goal: shaping an economy where long-term success goes hand in hand with ecological sustainability. The summit explores how design strategies can drive this transformation and empowers participants to become active contributors to a more sustainable future.Through an engaging mix of keynotes, masterclasses, and panel discussions, the program focuses on core themes such as Circular Business, Circular Design, Closing the Loop, the EU Ecodesign Directive, and the impact of digital technologies and policy. Hosted in collaboration with a network of over 330 member companies from the design-oriented economy, the Circular Design Summit fosters cross-industry exchange and positions design as a strategic tool for innovation, growth, and sustainable change.
Further Links
https://www.german-design-council.de/aktivitaeten/circular-design-summit33 min - Earth Compatible by Katie Morgenroth from Google | Circular Design Summit 2025
How can design help tackle the global e-waste challenge?
In this episode, Katie Morgenroth, Head of Sustainable Design at Google, explains how her team works across hardware products like Pixel, Nest, and Fitbit to reduce environmental impact. She shares Google's approach to using recycled materials in metals and textiles, extending software support to make devices last longer, and developing 100% plastic-free packaging.
Katie describes the collaborative work with engineers, materials scientists, and supply chain teams needed to redesign products for repairability and durability, and emphasizes the value of sharing design guides and learnings openly. She also talks about using storytelling and exhibitions to make circular design visible, and why embracing “progress over perfection” is essential for industry-wide change.
This episode is part of the Circular Design Summit series, a Circularity.fm series in collaboration with the German Design Council.
People
Katie Morgenroth, Head of Sustainable Design at Googlehttps://www.linkedin.com/in/katiemorgenroth/Chapters
00:00 Intro01:19 Katie's Background and Google's Design Philosophy05:58 Sustainable Design Practices at Google06:49 Case Studies: Google Home Mini and Pixel Phones08:48 Innovations in Materials and Packaging12:39 Focus on Repair and Durability14:44 Plastic-Free Packaging Initiative19:00 Future Goals and Net Zero Emissions by 203022:36 Collaborative Workshops and Industry InsightsAbout
Google is a leading American technology company renowned for its dominance in internet search, online advertising, cloud computing, and artificial intelligence. Founded in 1998, Google has grown into one of the world’s most influential and valuable brands, serving billions of users with products like Search, Gmail, YouTube, and Android.As a subsidiary of Alphabet Inc. since 2015, Google continues to expand its reach across digital services and platforms. In addition to its software and internet services, Google has made substantial investments in hardware, producing devices such as Pixel smartphones, smart speakers, and wearables, establishing a multibillion-dollar hardware business in recent years.
Further Links
https://www.german-design-council.de/aktivitaeten/circular-design-summitOne-page SummarySign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/earth-compatible-by-katie-morgenroth-from-google-circular-design-summit-2025/39 min - How can Venture Capital be Regenerative with Alessa Berg from Top Tier ImpactFrom financial instruments to global supply chains: reshaping the landscape for regeneration
Regeneration is gaining traction, but what does it take to finance and scale truly regenerative businesses? In this episode, Alessa Berg, founder of Top Tier Impact, explains why regeneration requires a systemic mindset, how financial instruments can support regenerative models, and what founders need to consider before taking funding.
Alessa shares practical distinctions between debt, grants, equity, and blended finance, and advises founders to get clear on their long-term vision before choosing a path. She explains how regenerative VC funds differ from traditional ones in capital structure, return expectations, and alignment with impact. The conversation also highlights overlooked local opportunities for regeneration, especially in Europe, and challenges in shifting global supply chains.
People
Alessa Berg, Founder at Top Tier Impacthttps://www.linkedin.com/in/alessaberg/Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro02:26 Founding Top Tier Impact03:40 Scaling and Mission of Top Tier Impact06:00 Systemic Approach and Governance07:07 Systematic Issues and Financial Options for Regenerative Businesses13:28 Understanding Regeneration and Suitable Sectors19:22 Financial Instruments for Early Stage Founders22:20 Regenerative Terms25:55 Regenerative-focused VC Funds28:17 Capital Structures and Compromises in Regenerative Investment32:52 Hotspots for Regenerative Transformation and Next Steps38:23 Tip for Founders39:44 Circular Trends in the Next Three Years41:29 Who Should Contact Top Tier ImpactAbout
Top Tier Impact (TTI) is a global ecosystem uniting investors, entrepreneurs, and professionals dedicated to addressing the world’s most pressing challenges through impact and sustainability. Founded in 2019, TTI’s mission is to mainstream impact-driven thinking in investment and business management, catalyzing the shift toward sustainable economic systems.With a network spanning over 50 countries and thousands of founders, corporate professionals, and investors managing $50 trillion in assets, TTI facilitates collaboration, investment, and innovation across sectors such as climate tech, regenerative finance, and food systems. The organization provides its members with exclusive networking opportunities, and access to events like the United Nations COP and Davos WEF, while also offering advisory services in ESG, climate, and policy to bridge private sector expertise with public policy implementation.
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-can-venture-capital-be-regenerative-with-alessa-berg-from-top-tier-impact/44 min - Selecting the right investors for your materials startup with Jakob Röskamp from Traceless MaterialsHow customer traction, off-takes, and capital stack enable scale in asset-heavy models
What does it take to secure funding for asset-heavy, circular startups?
In this episode, Jakob Röskamp, CFO at Traceless Materials, shares how customer validation builds investor confidence, why off-take agreements are key to de-risking CapEx-heavy models, and how combining equity, debt, and grants can reduce the cost of capital.
While this series looks at how VCs select circular startups, it’s equally important to understand how startups choose their investors. Jakob shares practical insights on what that process looks like from the startup side. He also talks about Traceless’s approach to lifecycle assessments, as well as managing complexity when scaling a circular solution in the real world.
People
Jakob Röskamp, CFO at Tracelesshttps://www.linkedin.com/in/jakobroeskamp/Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro01:59 Favorite philosopher: Aristotle & ethics02:40 Overview of Traceless Bio‑based Materials06:24 Scaling the Production08:35 Equity, Grants & Debt: Mixed Funding Strategy09:22 Choosing investors: impact, tech, commercial21:43 Off-take agreements: reducing investor risk26:36 Redefining growth within planetary boundaries28:39 Advice for circular founders29:15 Circular trends & Jakob’s invitationAbout
Traceless is a Hamburg-based company on a mission to fight plastic pollution with truly sustainable materials. Founded in 2020, Traceless has developed an innovative, plastic-free biomaterial made from agricultural plant residues.Their materials are fully compostable, leaving no harmful traces in the environment, and offer a real alternative for products where recycling isn’t practical. By combining cutting-edge science with a commitment to circularity, Traceless is helping to shape a future where everyday products no longer contribute to the global plastic problem.
Further Links
https://www.traceless.eu/post/successful-funding-roundOne-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/selecting-the-right-investors-for-your-materials-startup-with-jakob-roskamp-from-traceless-materials/32 min - How Purpose-Driven Investors and Impact Founders Accelerate Systemic Change with Tina Dreimann from Better VenturesFunding the Future with Integral Investing
How can purpose-driven founders and investors work together to build the solutions our economy urgently needs?
Many startups are building solutions that target the root causes of today’s biggest challenges. But purpose-driven angel investors still have to evaluate each team individually, making it hard to fund impact at scale.
In this episode, Tina Dreimann, founder of better ventures, explains how her network connects founders and investors to systematically change our economy towards impact and return. Tina also points out the principle of integral investing, where revenue and impact grow together. She shares how startups and established companies can form a symbiosis: combining entrepreneurial startup speed with corporate scale to shift entire value chains. Tina also advises founders to prioritise team strength and early customer validation.
This episode is part of VC for Circularity - the Venture Capital Perspective on Circular Economy Startups.
People
Tina Dreimann, Founder at better ventureshttps://www.linkedin.com/in/tina-dreimann/Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro02:52 Why Tina Founded better ventures04:58 What is better ventures?07:05 Angel Network at better ventures08:01 What Are The Benefits For Founders Working With better ventures?09:44 Understanding and Assessing Impact at better ventures14:09 Integral Investing: Correlation Between Investment Capital and Impact19:43 Spotting Impact Potential Patterns in Circular Business Models22:19 Selection Processes for Founder Teams and Business Angels24:26 Impact Investors and Angels as Responsible Leaders31:44 Tips for Circular Founders33:03 Trends for Circular Businesses in The Next Three Years33:48 What Kind of People Should Reach Out to better ventures?About
better ventures is a German network of entrepreneurial business angels who back early-stage, purpose-driven startups across Europe. They support impact-driven companies that address pressing social and ecological challenges by providing not only capital but also time, expertise, and access to their extensive networks. better ventures prioritizes a founder-friendly approach that emphasizes long-term success and founder control rather than short-term financial gains.Their investments focus on startups creating positive impact in areas such as climate, ecosystems, resources, new work, education, and health, working closely with founders as partners and sparring partners to help build sustainable, impactful ventures.
Further Links
Portfolio companies:everdrop: https://www.everdrop.de
Oxyle: https://oxyle.comecoLocked: https://www.ecolocked.comBIOWORKS: https://www.bioworks-gmbh.de/en/home.htmlBook recommendation: Integral Investing: From Profit to Prosperity by Dr. Mariana Bozesan
Report Circular Republic: https://www.circular-republic.org/startup-landscape-2025
WEPA’s episode: https://circularity.fm/family-business-transform-towards-circular-value-creation-by-carl-luis-rieger-wepa-circulaze-summit/
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-purpose-driven-investors-and-impact-founders-accelerate-systemic-change-with-tina-dreimann-from-better-ventures/36 min - New Critical Materials, Supply Chain Infrastructure, and Modular Solutions in the Circular Economy with Aly BryanHow to Build More Resilient Supply Chains?
What will it take to recover more critical materials when demand is growing and recovery systems aren’t keeping up?
With the growing deployment of solar panels, wind turbines, electric vehicles, and data centers, demand for metals and minerals is rising fast. But current systems for recovering and reusing these materials are limited, inefficient, or missing entirely.
In this episode, Aly Bryan, Senior Member of the investment team at Closed Loop Partners’ Venture Group, explains why critical materials have become a central topic in the circular economy. She introduces the concepts of small-loop and large-loop circularity, discusses the role of modular recovery infrastructure, and shares why relying on large, centralized processing facilities may no longer be the most effective approach. Aly also explores how circular startups can work within existing supply chains and why reverse logistics is essential to making recovery work at scale.
This episode is part of VC for Circularity - the Venture Capital Perspective on Circular Economy Startups.
People
Aly Bryan, Senior Member of the investment team at Closed Loop Partnershttps://www.linkedin.com/in/alybryan/Patrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
0:00 Intro02:24 Aly's Interest in CE and Start at Closed Loop05:42 Closed Loop Ventures' Activites06:40 What Makes a Strong Early-Stage Fit for Closed Loop Ventures08:03 Can It Scale in the US? Closed Loop’s Global Investment Lens08:54 Scope of Circularity: Materials Focus, Supply Chain Infrastructure, and End-of-Life Valorization10:17 Not the Right Fit: What Closed Loop Doesn’t Invest In12:03 “We Want to Be the First Call”: Closed Loop’s Approach to Founder Support13:18 Critical Minerals: Importance for the CE and Current Relevance16:22 Supply Chain Disruptions and the Future of Critical Materials18:34 Assessing the Market: Small Loop and Large Loop Circularity22:39 Alternative Materials Innovation23:59 Ratio of Software vs Hardware Innovation26:14 Platform Solutions for Reverse Logistics28:50 Closed Loop Partners' Portfolio Companies30:28 Demand for Recycled Materials - Solar Cycle Example32:57 Closed Loop’s Investment Focus: Modular Recovery34:44 What Is Understood by Modular Processing Solutions36:41 Aly's Advice for Circular Founders38:30 What Are the Trends for the Next Three Years?39:49 Who Should Get in Contact with Closed Loop Partners?About
Closed Loop Partners is a pioneering firm dedicated to building the circular economy through three integrated businesses: Closed Loop Capital Management, which manages venture capital, private equity, and private credit investments focused on circular solutions; the Center for the Circular Economy, an innovation hub tackling complex material challenges and driving systems change; and Closed Loop Builders, an operating group that incubates and scales circular economy infrastructure across the U.S., including one of the largest private recycling companies.Their venture capital arm, Closed Loop Ventures Group, invests early-stage capital in companies reimagining product design, manufacturing, consumption, and recovery to eliminate waste and transform supply chains.
Further Links
Mentioned companies:• Molg – https://www.molg.ai/• Valis Insights – https://valisinsights.com/• Solar Cycle – https://www.solarcycle.us/Pitcher portal: https://www.closedlooppartners.com/about-us/contact-us/
More on Closed Loop: https://www.closedlooppartners.com/capital-management/venture-capital/ventures/
One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/critical-materials-supply-chain-infrastructure-and-modular-solutions-in-the-circular-economy-with-aly-bryan-from-closed-loop-partners/42 min - How to Get VC funding for Circular and Impact-driven Startups with Charlotte Lafont from Ring CapitalWhat startups need to know about impact KPIs, product–market fit, and scaling
"What does it take for circular and impact-driven startups to raise funding from VCs?
In this episode, Charlotte Lafont, Principal at Ring Capital, explains how funds can integrate impact into every stage of the investment process, from evaluating impact intentionality to setting KPIs that are audited and tied to carried interest. Charlotte highlights what circular founders need to demonstrate to attract funding: strong product–market fit, alignment with existing value chains, and the ability to scale beyond niche markets.
This episode is part of VC for Circularity - the Venture Capital Perspective on Circular Economy Startups.
People
Charlotte Lafont, Principal at Ring Capitalhttps://www.linkedin.com/in/charlotte-lafont-5a9b4b4a/Patrick Hypscher, Circular Business Strategist, PaaS Expert
https://www.linkedin.com/in/hypscher/Chapters
00:00 Intro02:37 About Ring Capital04:27 Ring Capital's investor base and fund structure07:18 The role of impact in Ring Capital's investment thesis09:09 Defining impact: Intentionality, Additionality, and Measurability13:06 Integrating impact into the due diligence process15:38 Using impact scorecards to guide investment decisions18:10 Impact Business Case usage and industry-specific examples22:17 Auditing impact performance and linking KPIs to carried interest23:47 Investment focus: sub-groups for materials25:09 Sector drivers for packaging, construction and food27:54 Deep dive into the waste management sector30:14 Importance of integrating innovation and technology into existing value chains32:32 Tips for circular founders applying for funding33:58 Trends in circular businesses in the next three years35:48 What kind of listeners should reach out to Ring Capital?About
Ring Capital is a Paris-based venture capital firm dedicated to investing in fast-growing tech and impact companies, with a focus on addressing major social and environmental challenges. Managing over €400 million in assets, Ring Capital supports startups and scale-ups across Europe and Africa through investments, hands-on growth support, and specialized impact funds.Its ecosystem includes dedicated programs for growth tech, impact ventures, and philanthropic initiatives, all aimed at fostering innovation and positive societal change.
Further Links
About Ring Capital:https://www.ringcp.com/https://www.ringcp.com/portfolio/https://www.ringcp.com/ecosystemhttps://ringcapital.substack.com/p/the-eu-needs-to-make-impact-investingUnited for Impact Initiative:
https://www.linkedin.com/company/unitedforimpact/Latest investment in the waste industry:
https://www.lixo.tech/One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-to-get-vc-funding-for-circular-and-impact-driven-startups-with-charlotte-lafont-from-ring-capital/39 min - How a global leader in building solutions invests in circular startups with Bengt Steinbrecher from Holcim Maqer VentureStrategic venture capital, circularity, and scaling innovation in the construction industry
What does it take to invest in circularity in construction - an industry defined by waste, emissions, and long scaling cycles?
In this episode, Bengt Steinbrecher of Holcim MAQER Ventures shares how one of the largest building materials companies works with startups to decarbonise the sector. From reusing 10 million tons of demolition material to testing carbon-storing concrete across Europe, Holcim blends strategic relevance with clear circular KPIs.
The episode explores how corporate venture capital enables circular startups to scale in the construction industry - through market access, operational integration, and long-term collaboration.
This episode is part of VC for Circularity - the Venture Capital Perspective on Circular Economy Startups.
People
Bengt Steinbrecher, Head of Digital Partnerships and Startup Partner at Holcim Maqer Ventureshttps://www.linkedin.com/in/bengt-steinbrecher-maqerPatrick Hypscher, Circular Business Strategist, PaaS Expert https://www.linkedin.com/in/hypscher/
Chapters
00:00 Intro02:02 Bengt's career background02:50 Circularity levers in the construction industry03:55 Holcim MAQER’s investment focus: sustainability, productivity, and construction tech08:07 Investments criteria and partnership success12:09 Holcim MAQER approach investing in start-ups15:57 Circularity evaluation framework17:58 Example of a circular start-up within Holcim's portfolio - Neustark19:50 Business models possibilites21:43 Choosing which business models to invest in23:26 Investing in asset-heavy businesses25:17 VC investment patterns in the circular construction field27:06 Circular Assessment - Where Strategic VC and Impact VC are alike29:49 Advice for circular founders and future trends32:07 Founders are invited to reach out to Holcim MAQERAbout
Holcim MAQER Ventures is Holcim’s corporate venture capital and open innovation unit, designed to accelerate sustainable transformation in the construction industry. It invests in early-stage startups developing breakthrough technologies, provides a venture clienting program that enables startups to validate and scale their solutions within Holcim’s global operations, and runs a six-month accelerator program to foster innovation and collaboration across the construction value chain.Through these approaches, Holcim MAQER Ventures connects startups with market access, technical expertise, and resources to drive decarbonization and reinvent how the world builds
Further Links
https://holcimmaqerventures.com/https://www.neustark.com/One-page Summary
Sign-up for the Circularity.fm Newsletter and get a summary with the take-aways of this episode. Register here: https://circularity.fm/how-a-global-leader-in-building-solutions-invests-in-circular-startups-with-bengt-steinbrecher-from-holcim-maqer-ventures/35 min
About Circularity.fm
From the publisher's feed
Circularity.fm is the podcast about understanding, building and managing circular business models.
Most episode showcase one specific organisation that runs a circular business model or a business model in the circular economy. This can be a startup, an established SME or a business field of a corporate. Hence, interviews are both about founding and funding a circular business as well as transforming an existing linear business to a circular one, be it in Europe, North America, South America, Asia, Africa or Australia. The podcast focuses on experiences made in this build-up and transformation phase.