EJ Baker (they/them)  and Rae Binstock (she/her) tell us about Good Energy Stories, a story consultancy for the age of climate change. Their mission is to inspire, support, and accelerate stories in scripted TV and film that reflect the world we live in now —and help us envision a better tomorrow. 

They talk about the kind of stories and approaches to storytelling that move audiences to feel empathy for those suffering and an enthusiasm for solutions that make the world a better place.  

Rae Binstock is a playwright and screenwriter. Her plays include That Heaven’s Vault Should Crack (The New Group, Lark Development Center, T. Schreiber’s Studios), Land of No Mercy (Landing Theatre Company, Salt Lake Acting Company, Princess Grace finalist), and WALKERS (The Shelter, O’Neill Conference semifinalist, Jerome Fellowship finalist). Her work has appeared in Samuel French Off-Off Broadway Festival, Jewish Plays Project, and the Fresh Fruit Festival, among others. Rae’s pilot Homecoming was selected for the 2020 WriteHer List, and she is a two-time semifinalist for the Sundance Episodic Lab.

Rae is a Dramatists Guild Fellow, a Rita Goldberg Playwrights Workshop Fellow at the Lark, and a 2019 NYSCA/NYFA Artist Fellow. She has attended numerous residencies, including the Kimmel Harding Nelson Center, the Helene Wurlitzer Foundation, PLAYA Summer Lake, and the Ragdale Foundation. Rae served as the Writers’ Assistant on both FX Networks’ FOSSE/VERDON and Apple+’s shows Schmigadoon and IF/THEN. She is also one of the two authors of the Climate Storytelling Playbook, a writing guide for climate change stories published by Good Energy. She lives in Los Angeles with her cat, Black Cat.

As creative director, EJ Baker talks about the unique color palette they chose for the Good Energy website. They explain why you will not find a spot of green anywhere! They are a co-founder of Maybe Ventures, an art and strategy collective focused on envisioning more just, sustainable, and beautiful new worlds. EJ’s work has been featured in Fast Company, Variety, Typewolf, and Fonts in Use. Hailing from the forests of upstate New York, they now live amongst the urban cottontails and sidewalk dandelions of Somerville, MA.