Anyone who’s read Geoffrey Moore’s “Crossing the Chasm” knows that to accelerate the development of market share, you have to think in groups. In sales and business practices, that means addressing the needs of unique industries or verticals. This principle is applicable in the cloud world too, as businesses adopting cloud computing resources and services often have unique needs associated with their industry, whether health care, financial services, retail, manufacturing, or another vertical market. Cloud solution providers recognize that success in selling to these customers requires vertical specialization to understand their needs, build them tailored solutions, and speak in their language. CSP Insights dives into the world of cloud verticalization to see how cloud solution providers are becoming industry specialists.
Carlos Blanco, Citrix
Larry Walsh, The 2112 Group
Special Guest: Laurens Faessen, head of business development at Open Line